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Introduction. In “The Man With The Muck-Rake,” Theodore

Introduction In â€Å"The Man with the Muck-Rake,† Theodore Roosevelt used diction, symbolism, and ethos to convey his convictions on the social and political evils in progressive era America in order to shed light on the necessity of a proper and honest society. Historical Background In the late nineteenth century, America was a country in its prime of industrialization and immigration influx. Known as the Gilded Age, this period defined the United States as the bustling powerhouse it is today, but at the cost of many social and political injustices that lay underneath the guise of the â€Å"American dream†. Among the urbanization and booming industry, there was national and racial discrimination, gender inequality, child exploitation and labor,†¦show more content†¦In the early years of his life, he suffered from poor health and enervating asthma, but that hadn’t stopped him from being an energetic and exuberant child, and these characteristics followed him well into adulthood. He had been a National Guard veteran, the governor of New York City, the assistant secretary of the U.S. Navy, and had taken other high-ranking occupations. (Britannica). His political proficiency, along with his zealous personality, made him a worthy candidate for the American presidency, and he won election in 1904. During his presidency, outside of the office, Roosevelt established the model image of masculinity with his experiences as an explorer and a soldier, and was able to address the common people and their interests. In office, he set forth with expanding the federal government to restrict industries’ power, and he implemented many reforms throughout his terms. These reforms included nature preservation, refined foreign and domestic legislations, and social ordinances to dispute tensions among the American people. He advocated for the people, despite his stance as a Republican, and supported journalists known as muckrakers in their missions of exposing corruption within industry, urban life, and the government. This would ultimately lead to one of his most memorable speeches in United States history, a speech that announced what it meant to be progressive in a time of immorality and unfairness. RhetoricalShow MoreRelatedMuckrakers in the Progressive Era2521 Words   |  11 PagesMuckrakers    The term â€Å"muckraker† was originally coined in a speech in 1906 accredited to President Theodore Roosevelt.   It was alluding to the man with the Muck-Rake in Bunyan’s â€Å"Pilgrim’s Process.   The Man with the Muck rake seeks material advances by raking filth.   Roosevelt defined this term as one who inquires into and publishes scandal and allegations of corruption among political and business leaders.    Muckrakers in the Progressive Era, a time from 1820 until 1920 when America quickly industrialized

Marketing Strategy Advertising Appeal and Celebrity Endorser

Question: Discuss about theMarketing Strategyfor Advertising Appeal and Celebrity Endorser. Answer: Creation of Intended Message through Slogan: Bhakar et al (2016) stated in the context of advertising that the primary objective of creating slogan is to connect to the prospective consumers of the product in an enhanced manner. The slogan concerning a certain product requires to be consumer focused and thereby slogan that do not tend to connect with the consumers are construed to be ineffective or, in certain cases, counter-productive. In terms of the current case pertaining to Breyers ice cream, the slogan requires resonating of the features of the products and thereby requires containing appetizing messages that are aimed at enhancing the appeal of the product. Primarily ice cream companies or companies dealing with the different set of consumer good focus primarily upon the features of the product or the goodness that is entailed in the product. In the previous campaigns of Breyers, the slogans, pertaining to the product were its way beyond ice cream So good, it must be Breyers (Breyers 2016). Thereby the company focused u pon the deliverance of its products that are rich in quality. In case of Thailand market, the Breyerss slogan should be Flavours that cherishes every moment, this can in turn facilitate in associating the ice cream with celebration and festivities. In comparison, the slogan of its competitors such as Haagen Dazs Even the names tastes good or made like no other focuses solely upon the product (Haagendazs.us 2016). On the other hand, the slogan pertaining to Breyers resonates in terms of both displaying the quality of the product and relating the experience of having Breyers ice cream with celebrating each moment. Creative Appeal Strategy: Guvremont Grohmann (2013) stated that the sub consciousness of consumers play a significant role in terms of determining the decisions that they undertake in preferring one product over that of other. Moreover, it can be inferred that consumers do not have full control over their sub consciousness. Thereby, the preferences tend to be those that rely upon instincts and emotional appeal as opposed to rational decision-making. In the current case pertaining to Breyers, it can be construed that emotional appeal is more suitable that rational appeal. It is owing to the fact that the product that Breyers deal with, which is ice creams, tend to attract consumers based upon the attractiveness and features such as deliciousness and tastes. Such features appeal to consumer on an emotional level rather than on a rational level. This is owing to the fact that ice creams does not fall under basic necessities but rather can be construed as having characteristics similar to that of luxurious products. Moreover, consumption of certain product tends to elevate the lifestyle of individuals and Breyers ice cream can be construed to be included in the same category. Consumers tend to feel enthusiastic when consuming products such as ice creams as they rejoice or feel happy after consuming such product. Thereby, as far as Breyers ice cream is concerned, it is pertinent to note that emotional appeal works best. References and Bibliography: Bhakar, S., Dubey, A., Mittal, M., Singh, S., Nigam, A., Singh, N., Sharma, A. (2016). Impact of Advertising Appeal and Celebrity Endorser on Attitude Towards Advertisement and Purchase Intention.RESEARCH TO MANUSCRIPT, 169. Blackhurst, J. P., Abbott, R. L., Hamilton, A., Shahda, F. A. (2016).U.S. Patent No. 20,160,042,387. Washington, DC: U.S. Patent and Trademark Office. Guvremont, A., Grohmann, B. (2013). The impact of brand personality on consumer responses to persuasion attempts.Journal of Brand Management,20(6), 518-530. Lee, S., Kim, K., Choi, Y. K. (2016, July). Effects of image closeness on the Persuasiveness of Advertisement. In2016 Global Marketing Conference at Hong Kong(pp. 741-741). Haagendazs.us. (2016). Haagendazs.us. Retrieved 6 December 2016, from https://www.haagendazs.us/ Breyers. (2016). Breyers. Retrieved 6 December 2016, from https://www.breyers.com/

Shoeless Joe And The Black Sox Scandal Essays - Baseball, Sports

Shoeless Joe and the Black Sox Scandal After winning the 1906 World Series, the Chicago White Sox were not able to maintain their position of number one. They remained in the middle of the American League until 1915 when a new manager, Clarence Rowland and a new star, Joe Jackson, joined the team. Joe Jackson was a star from South Carolina who was known as "Shoeless" Joe because of his poverty-stricken childhood. Joe Jackson was dubbed "The finest natural hitter in the history of the game." In 1917 the White Sox won one hundred games in the regular season and went on to defeat the New York Giants in the World Series four games to two. Two years later the Sox were in the World Series thanks to their two twenty game winners, Eddie Cicotte and Clause Williams. The White Sox lost the best-of-nine series five games to three. A reporter for the Cincinnati Tribune thought something was wrong when he found out that someone had placed a two million dollar bet on the underdog Reds. One year later, in September 1920, Jackson, Cicotte and Wilson signed confessions to receiving five thousand dollars to throw the World Series. Before the trial for Jackson, Cicotte and Wilson, there was a turnover in the Illinois State Attorney's Office and all the confessions mysteriously disappeared. The three baseball players then said they didn't sign the confessions so the case was dropped. The new commissioner for Major League Baseball was Kenesaw Mountain Landis and he believed three players were guilty. He also believed they weren't the only ones on the team that threw the series. Kenesaw Mountain Landis kicked seven players from the White Sox team of 1919 out of Major League Baseball for life. Eddie Cicotte, Chick Gandil, Clause Williams, Happy Felsch, Swede Risberg, Fred McMullin and Joe Jackson were suspended for accepting a bribe to throw a series. Eight players were actually suspended for life but only seven took bribes. Buck Weaver, the eighth player who was suspended did not take money to throw the series. He was suspended because he knew what was going on but did not say anything. Even though Joe Jackson was accused of throwing the World Series he had the highest batting average in the series which was .375. He had no errors, twelve hits and the series only homerun. Do those statistics sound like "Shoeless" Joe Jackson threw the series. This turned out to be the greatest fix in the history of baseball.