Old and New Reflected in The Great Gatsby Essay

The Great Gatsby by F. Scott Fitzgerald was first published in 1925. The United States was prospering as part of its post World War I recovery and this meant that the American people prospered as well. But as history will tell us the booming 20’s were a fleeting time and America was on a fast track of change. By the end of the 20’s a depression was on the horizon and the decadence of the early part of decade was over. The Great Gatsby, although not popular in its day, is representative of this old way giving over to a newer one. In addition, to changing economics there was a shift in morals and American values. Gatsby’s character illustrates all of the greedy and excessive ways of the old traditions. The novel takes place during the summer of 1922 in which Nick Carraway, a Minnesota native becomes friends with his neighbor Jay Gatsby. Carraway had recently moved into the West Egg area, where other young and newly wealthy New York residents flock toward. One is that of the greed and excessivness of the â€Å"old† ways. â€Å"In my younger and more vulnerable years my father gave me some advice that I have been turning over in my mind ever since, ‘Whenever you feel like criticizing any one,’ he said. ‘Just remember that all of the people of the world have not had the opportunities you have, (Fitzgerald, 1925, p. 8). † Nick’s character represents the new way. He is reserved when casting judgment and his simple lifestyle reflects the idea that wealth need not flaunt itself. Gatsby threw regular parties in which he displayed excessive amounts of wealth. However, it seems that Gatsby is a lonely character. And although Nick is the opposite of Gatsby he recognizes that it isn’t Gatsby himself that is bad. It is his wealth and all of the people who feed off of Gatsby for his money. â€Å"Gatsby turned out to be alright in the end; it is what preyed on Gatsby, what foul dust floated in the wake of his dreams that temporarily closed out my interest in the abortive sorrows and short-winded elations of men, (Fitzgerald, p. 13). † Nick was obviously turned off by the partying and excessiveness of Gatsby’s lifestyle. One of the major motifs in this novel includes geography and how the sense of place affects ones moral background. For example Nick is from the Midwest, where life has a slower pace. In addition, the Midwestern philosophy of life includes such quips as the one from the beginning of the novel where Nick is cautioned about making judgments about other people. However, those from New York, specifically from East Egg are not as virtuous. According to Nick’s assessment the easterners are judgmental and decadent. â€Å"From East Egg, then, came the Chester Beckers and the Leeches, and a man named Bunsen, whom I knew at Yale, and Doctor Webster Civet, who was drowned last summer up in Maine. And the Hornbeams and the Willie Voltaires, and a whole clan named Blackbuck, who always gathered in a corner and flipped up their noses like goats at whosoever came near. And the Ismays and the Chrysties (or rather Hubert Auerbach and Mr. Chrystie’s wife), and Edgar Beaver, whose hair, they say, turned cotton-white one winter afternoon for no good reason at all, (Fitzgerald, 1925, p. 34). † The sense of place being a factor is symbolized in the Valley of Ashes which seperates New York, land of moral decay, and the West, land of moral vigor. Other symbols in this novel include the green light which flashes on and off at the edge of the character Daisy’s dock. This light is the green light for Gatsby’s hopes and future. Which ultimatly cause his demise as well. Reference Fitzgerald, F. S. (1925). The Great Gatsby. New York: Charles Scribner’s Sons.

A Perspective of Cultural Conflict in Classroom Essay

This paper draws from the understanding that cultural differences and imbalance has extensively repressed the process of learning as well as literacy development. This factor is evident by the continual differential treatment of teachers on white and black children thus affecting the progress of colored children in literacy development. Learning literacy encompass the efforts employed by the teacher to help the child develop reading and writing skill in the second language. As such, this process occurs within the threshold of culture and is influenced by social factors ranging from the belief of the teacher and the ability of the children to literary skills. The evaluation of methods of literacy practice help in deigning validity and reliability of the instruments of instruction used in literacy acquisition and development amid cultural differences and conflicts reflects an element that formulates an important factor in situations where the teacher and his beliefs as well as the literacy practice extensively leverages the varying degrees of the whole language. Introduction Literacy acquisition and development is a pedagogical aspect that begins long before children commence their formal education as well as formal school instruction. During these years, children acquire skills and knowledge that are typified by literate behavior in a setting that is guided by socio-cultural manifestations. The whole process is influenced by a number of factors ranging from cultural implications, the beliefs of the teacher and the instruction methods for literacy practice. The teacher should emphasize on the development of literacy as a process that is ongoing, and through a classroom learning environment. This means that for the efficiency of literacy acquisition development, all aspects of literacy must develop simultaneously, with the language and literacy sharing similar features hence allowing students to encounter a natural hierarchy to the stages of development. Methods of Literacy Practice The complexity of literacy development rests on the pedestal of the children’s ability to effectively read and write in English as the formed literate culture. Delpit argues that our cultures and communities lay the basis on which differences in instructing children as they learn new language is evidenced (Delpit, 2006). This cultural bias and weakness presents a conflict which should be resolved by the teacher’s attempt to maximize the educational potential of children from colored racial background.   The teacher and his belief about literacy development play a significant role in the entire process of literacy and language development.   There is an interrelationship between literacy and language such that, the teacher should base his instruction on language; which plays a key role in building the foundation for reading and not on the racial backgrounds. Accordingly, the teacher should use the method of immersion to enable children develop literacy by being surrounded by spoken language. In so doing, children will not only learners to talk but will also encounter print language in charts labels and stories and an organized library which enables students to read and write in areas of the   print language. In addition, it is plausible to note that as a teacher, it is vital to use   a practical method of   instruction that help children demonstrate the literacy skill being learned in a context where the teacher uses good classroom management to root out racial power imbalance that exist in classrooms. As such, this should be done both in classroom and outside classroom situations. For example, Delpit contends that when people around children use language positively, things happen positively. Ideally, language, which the backbone of literacy, become part of life around children (Delpit,2006). This out of classroom situation means that a teacher should emphasis on the importance of language which is mirrored through books, literacy events and writing and thus children will learn the language at home, in town and in the villages where they are. In a classroom setting, demonstration of literacy skills should be enhanced by the teacher through modeling where children learn the four skills of language such as reading skills, writing skills, speaking skills and listening skills throughout the day. In this way, children will acquire and develop literacy skills by observing purposeful literacy in a myriad of ways. Furthermore, the teacher should advise parents to highly expect their children to talk thus relieving the whole process the pressure and tension of literacy development from learning in an environment that is cultural conflict. The teacher works on helping the students to learn literacy skills by working on these skills at appropriate levels. As a result, a teacher should provide children with enough materials that match their literacy levels and by catering for individualized differences; a teacher sets the pace of developing literacy skills thus structuring the class with expectation of leaning. To illustrate, the ways by which people respond and react during a conversation influences the behavior of a child and usually non verbal expressions such as smiles, cuddles and other remarks creates a verbal interaction that shapes the development of literacy. Therefore, acquiring and developing literacy skills does occur anywhere; at home, in groups, with relatives among others and this natural way should be used in helping the process of literacy acquisition and development. With the classroom, the teacher should create a collaborative learning environment where children have the opportunity to provide positive feedbacks to their peers which specifically is encouraging and constructive in terms of learning literacy skills. With regard to this, little children should be engaged in learning whether at home or in school the teacher should help the children to aim at better speaking skills, reading skills, writing skills and listening skills at school in activities that help them to make sense of their acquired literacy knowledge and skills. Racial, class, ethnic and gender conflicts influence the quantity of literacy instruction in a racially mixed class. However, a teacher should influence children and parents from disfranchised cultural groups to develop measures of subverting negative pressure dominant group. Delpit notes that the community environment as well as home leverages the literacy development of a child. As such, schools, homes, families and classroom are learning environments situated in the community. In this case, the out of class element extensively influences learning opportunities and gives a chance to take part in the process of literacy acquisition and development of their child (Delpit, 2006). Significantly, this narrows down to a cultural aspect in learning and impacts on the literacy development children acquire. For example, a child from a poverty stricken neighborhood encounters a disintegrated learning environment and owing to the fact they are likely to be face social emotional and behavioral conditions that are strong makes them develop non Standard English hence their literacy skills being interfered with. In addition, Delpit contends that the culture and environment directly relate to the ability of the child to develop vocabulary skills and thus the literacy development at kindergarten should be well structured because it determines how the child’s academic achievement varies in school and classroom. Children’s, socio behavioral, emotional self regulations are viewed within the precincts of cultural orientations   and all these are influenced by homes, families, schools and society at large. On this ground, Delpit postulates that the development of a child’s literacy skills should be allowed to take place at all times and in every place (Delpit, 2006). Accordingly, literacy is construed to be composite of varied dimensions that transcend the boundaries of classroom and society and this interplay strongly affect the learning opportunities that children are presented with both at home and in school. In light of this, there is considerable evidence that shows that proficient literacy obligate that children must have strong foundation in oral language; an element that borders phonological and vocabulary skills as well as the overall language skills which is basically determined by the cultural orientations. This falls in the wider dimension of influencing how a child demonstrates systematic and explicit ways of decoding, comprehending and writing language which is greatly impacted by the cultural base of the child. Due to the cultural influence in learning language and literacy skills, the preschool experience forms an important factor in the acquisition and development of literacy skills. Therefore, it has been speculated that achieving this learning element depends on the social economic status of the child’s family. Accordingly, children form less fortunate families begin their literacy levels late and without financial ability to buy literacy resource, many children from such backgrounds become literate very late. As such, the teacher should come to the aid of this group of children by working out a correlation that will improve home and classroom learning environment through what is inarguably called direct parent training and education. In essence, Delpit portends that parents from such economic thresholds should strongly embrace the concept of early preschool interventions in a bid to socially and academically make a vital difference in the literacy acquisition and development of their children. Similarly, the classroom environment influences the belief and mindsets of a teacher in their literacy development instruction. In essence, the attitude of the teacher over the children he is instruction posses a shared characteristic that   is marked by a safe and orderly environment high expectations for the literacy achievement of the students, strong educational leadership, the amount of time given to literacy instruction classroom management and available methods of evaluations and instructions. Accordingly, a flexible and homogenous literacy skill provides a more successful effect on reading, speaking and writing thus making the instruction children receive in the class more substantially. However, in the event of a heterogeneous literacy skill, it becomes difficult as the teacher to have clear cut expectations on the literacy achievement thus his beliefs may not allow him to substantially provide instruction that enhances literacy awareness. For the most vulnerable children in the black American community, the development of literacy skills is under certain progression challenges such as underachievement but Delpit shows that the social and motional support offered by the teacher creates a climate that leads to the efficiency in building literacy levels of children from multicultural backgrounds. The classroom setting should provide a highly social, emotional support and the teacher should therefore come in with a n instructional support which will systematically a stronger child literacy development and social outcomes. Particularly, such learning environment become important for children from the back community because they are typical of social problems and during the development of literacy skills, they may exhibit weak social skills. The engagement of children in different learning environment helps boots their motivation to learn and this contributes to their literacy growth. Conclusion From the foregoing discussion, it is evident that the type and amount of literacy instructions that a teacher should give to children in classroom and the continuous learning of literacy skills at home and in the society facilitates a constant and systematic literacy growth. Accordingly this involves a combination of methods that range from code focused strategies o holistic and meaning strategies prove to be the effective models of enhancing literacy development. Teachers therefore should use sustained interventions that range form intensive and balanced pedagogical aspects in literacy acquisition and development. Teachers therefore need to structure the instructional designs on the structure of the language and other social cultural elements that aids in the acquisition of literacy skills. Reference   Delpit, L (2006) Other People’s Children: Cultural Conflict in Classroom. New York: News press

ART

It was written in the early romantic era 2. Can you think of another famous composer from this period? Ambrose Thomas was also a composer during this period. He composed the opera Hamlet. 3. What instruments are required to play the piece? The piano is the main instrument and sometimes only instrument used to play this piece 4. For whom was the piece originally written? This was written for and dedicated to Beethoven's star pupil, countess Giggliest Guardia 5. When and where did the premier take place?The original premier took place in 1 802 in the Brunswick family estate when Beethoven dedicated the piece to his pupil. 6. Was this piece written early, late, or in the middle of the composer's career? I would say that he wrote the piece in the early to middle parts of his life. Day 2: In-Depth Focus on a Piece Learning about the history and genesis of a piece is only a small part of really getting to know it. Listen to the piece several more times. As you listen, focus on your own rea ctions.The effect it has on you, the listener, is the most important thing; background information and historical data are only one piece of the puzzle. Describe your reaction to the piece, answering the questions below. 1. If there are words, what are they about? Is the text religious or secular? How does the music support or describe what the text is saying? There are no words to go along with this piece 2. If the text was in another language, were you able to find a translation? If not, what do you think the subject could have been, based on what you heard?There was no text to the music but I assume the song was like a declaration of love because he dedicated it to his passion Giggliest Guardia. 3. Describe the character of the music. Is it happy, sad, angry, pensive, tumultuous or playful? Something else? I believe this piece is soothing and calming while at the same time energetic and exciting. 4. What is your favorite thing about the piece? Describe why you like it. I like the way the piece make you feel, it take me through an entire circle of emotions every time I listen to it.

Counsel's Advise on Evidence Essay Example | Topics and Well Written Essays - 2000 words - 1

Counsel's Advise on Evidence - Essay Example Admissibility is quality or character which any material presented in a court of law as evidence must possess before the same can be allowed to be to be introduced in court as evidence. The images and photographs in this case must possess the required qualities so that they can act as evidence in a court of law. In this computer era, the nature of photography is necessary to determine the applicable rules of evidence. The nature of photography may be either digital or analogue. But before going deeper into this it is important to know that there are two main requirements for acceptance of any form of photography as evidence. These are relevance and authentication. The rule of relevance is a general rule for admissibility in evidence and what amounts to relevance is determined at the discretion of each judge (Hugh, 2003, p. 67). A chain of custody which includes the chain of the undeveloped film will in some rare cases be required. In some other cases, where the photograph is offered for its truth and forms the basis of issue in the case, then the best evidence rule applies. However, the most important of all these requirements is authentication. The party who introduces any form of photography must be ready to testify that the photography is correct and accurate unless the piece of photography is accepted by stipulation of the parties. The concern of the solicitors in this case is on the surveillance and monitoring where the digital images can be processed with ease. Admissibility on the account of authenticity is an issue that needs to be addressed in this case. Digital images are stored in binary format in the memory of a computer.

Differentiate between declaration a Vindication of the Rights of Woman Essay

Differentiate between declaration a Vindication of the Rights of Woman - Essay Example This led to the rise of feminist ideas that sought to bring out the inequalities between the two sexes, with the feminists arguing that the male gender was using the law to oppress and maintain dominance over the female sex. The feminists argued that the laws were tools of social ordering, which sought to oppress the rights of women. This essay seeks to evaluate the nature of the rights contained in the French Declaration on the rights of man in light of the feminist ideals that existed at that time. The essay will seek thus seek to answer question; were these Rights of man a vindication of the rights of women? If so, how were these rights a vindication of the rights of women? The first Right in the Declaration was to the effect that all men were born free and in equality of rights, with social distinctions only allowed for the common good. The provision for social distinction ‘for the common good’ created a loophole that was used by men to vindicate the right of women to freedom and equality. If, for example, it were decided that it was in common good for women not to vote or go to school, then the law would stand because society deemed it fit women not to exercise their right to education and participate in elections. The effect of this law was to create a perception of women as mere caregivers who could not participate in any meaningful social and political life (Wollstonecraft, 1792). The right to the effect that,† the law is a general will and every citizen has a right to participate personally, or through his elected representative.† It was in essence a mirage for women because they were not allowed to participate in elections. Wollstonecraft in her book cries foul on this right when she says, â€Å"But, if women are to be excluded, without having a voice, from a participation of the natural rights of

AeroMedical Education Plan Essay Example | Topics and Well Written Essays - 1000 words

AeroMedical Education Plan - Essay Example As the research declares Bloom’s taxonomy of learning recognizes that there are three major domains that are fundamental in the promotion of higher forms of thinking in the learning process. According to Bloom, Engelhart, Furst, Hill and Krathwohl, the three domains of educational training are 1) cognitive domain that deals with mental skills, 2) affective domain that involves growth in feelings or emotional areas, and 3) psychomotor domain that deals with physical or manual skills. Atherton argues that each of the domains is sub-divided into various levels in a hierarchical model starting with the most basic process to the most complex one as shown below. According to the paper findings Bloom’s taxonomy helps education planners contextualize teaching programs that enable learners attain a holistic study and understanding of knowledge in terms of its foundations, scope and validity. This brings about the desired effectiveness in educational and training programs among learners. The Commission on Accreditation of Medical Transport System (CAMTS) is charged with the responsibility of developing standards for the aero-medical environment. According to CAMTS, the requirements for the orientation, training and continuing education programs for the aero-medical personnel are premised on the transport program’s the purpose of the service, mode(s) of transport provided and its constituents contained in the mission statement, scope of care and patient population.

International Studies 2007 Essay Example | Topics and Well Written Essays - 500 words

International Studies 2007 - Essay Example As an avid practitioner of Zen, I have developed an appreciation for the influence that philosophy has on design. I find that the Eastern culture is the path into my future as I begin to incorporate green eco-design into our interior spaces. Japan is at the forefront of this discipline as they meld bamboo, rocks, and water into a harmonious living area. This offers more than just a chance encounter with nature. It makes the beholder an active participant with their surroundings and offers them the serenity of peace of mind. This seductiveness of the natural is also echoed in Japan's world-renowned gardens. My studies in Japan would give me the opportunity to view these landmarks and create new ways to bring the garden indoors. My interest in Feng Shui would naturally compliment the concept of space as a living environment. The blend of nature, Japanese gardens, and Feng Shui would offer a meditative atmosphere that would indeed be seductive. The lure of the opportunity to study in Japan does not overshadow my obligations to the program. I am infectiously dedicated to design and would bring with me the fresh ideas of New York and the West. I eagerly anticipate interacting and exchanging thoughts with the other participants.

Watergate Essay Example | Topics and Well Written Essays - 750 words

Watergate - Essay Example Finally, faced by a revolt from within his own party, he chose to step down. How did it come to this? The answer lay in the Watergate hotel complex and the break-in of the Democratic National Committee's headquarters there. The actions undertaken by Nixon and his lieutenants with regards to that event were unacceptable to Americans (Liebovich, 61). They belonged to a country like Romania or Guatemala. Americans had not died during the Revolutionary War against a tyrannical king only to have their president claim he was above the law. This paper will discuss the Watergate Scandal and the events leading to Nixon's resignation from the presidency. Following the discovery of the break-in to the Democratic National Committee's offices, both the courts and the media began to trace things up the chain of command. Reporters such as Woodward and Bernstein published stories linking some of Nixon's closest aides to the break-in. These men were then forced to resign. Congress began its own inves tigation, and Nixon also appointed Archibald Cox to be an independent investigator (Kutler, 330). The ties and connections between the burglars and Nixon were murky and complex. Every string that a reporter pulled ended up leading to another string or connection. So many people appeared to be either involved or trying to protect the president. During the hearings, one of the men who worked in the office of the president's counsel was asked if there was any sort of recording device in the Oval Office. It was revealed that Nixon had recorded all conversations (Kutler, 383). These tapes were subpoenaed but Nixon refused to release them, saying that they were covered by his executive privilege. This created a showdown. Most people felt that Nixon was refusing the release the tapes because they were incriminating. Nixon claimed that they had a great deal of privileged information on them. At this point, due to the many revelations, Nixon had lost the benefit of the doubt. Conversations o n the tapes showed that Nixon had discussed with John Dean the paying of blackmail money to the burglars (Liebovich, 60). Dean, the former White House counsel, later became a key witness against Nixon in the hearings. When the tapes were finally released, an 18 minute gap was discovered where portions of the tapes had been erased. This was thought by many to be a virtual admission of guilt, taking into consideration the massive mendacity that had to that point been supplied by the Nixon administration. Several more months passed. Nixon's men were indicted. Congress began to move towards a process of impeachment after more tapes revealed that Nixon knew more about the break-in than he had originally suggested. The result was that Nixon's position became untenable. He was extremely unpopular and his own party planned to vote against him. He decided to resign. A lot about this scandal is still unknown. One thing that it is easy to judge, however, is that this is an example of the maxim , the cover up is worse than the crime. The break-in was clearly illegal, but if Nixon had said at the beginning that this was bad and had turned the burglars in, it seems unlikely things would have ended up as they did. Instead, dozens of people became involved in illegal action—especially obstruction of justice—in trying to cover things up. Nixon thought he could fire special prosecutors at will. He relied on peoples' patriotism to protect himself. In the end, the American people had had enough of the spectacle he created. They were disgusted with him as their leader and he never recovered his reputation again. The coda of all of these events was surely the Frost/Nixon interviews of the late 1970s. These conversations, the first with Nixon since his

Multiple Governments and Intergovernmental Relationships Essay

Multiple Governments and Intergovernmental Relationships - Essay Example US system of government has become more and more federal as time has gone by. As federalism increases the nature of co-operation also changes between the different forms of government. A local government which depends on the provincial government for its existence would certainly be less demanding and more co-operative as compared to a local government which has been given constitutional status. In US federal governments have a right to make laws in variety of spheres. The congress can pass only certain laws related to certain fields specified in the constitution. However experts believe that this autonomy or freedom is mainly on paper than in practice. As federal government control the purse strings they have the power to convince local governments to follow model bills prepared by the congress. In some areas these powers are beneficial but may also be prove contrary to local benefits in some cases. This is probably the most important aspect of intergovernmental relations as a government interacts through their bureaucrats. At a particular point of time FBI is represented by the agent who is interacting with the LAPD.These officers can cause conflicts between two governments and can also make them very reactive to each other depending upon their personal rapport or enmity. One of the most important examples in the recent times of intergovernmental relation has been anti-terrorist inquiries. Some of these inquiries are carried out parallel by the both the FBI as well as state police. In major terrorist attack cases even the homeland security may be involved. Local police officers do not like any case which happens even their area to be transferred to the FBI. They see this as a personal insult. This lead to enmity between the forces and lead to an atmosphere of mistrust. It has been documented by various investigators that prior information about a 9/11 plot was

Bilingual Education in Turkey Research Paper Example | Topics and Well Written Essays - 3000 words

Bilingual Education in Turkey - Research Paper Example This report highlights that there are programs of bilingual education undertaken in turkey and the possible ways that can be used to teach English in a more efficient way. Finally, the problems experienced in teaching and acquisition of English language in turkey and especially the minority communities, Kurdish and Armenian and the possible solutions that can be adopted in attempt to solve the problem of acquisition and teaching of English language.As the discussion stresses  the geography of turkey is feasible, the climate is warm hence very conducive for human life and is very rich in natural resources, and thus it attracted people from different areas. There are different languages that the researchers have used over time; this gives the evidence of turkey as a bilingual state. The nationality of turkey has undergone changes over time resulting from the change of its nature and constituency. Turkey has been concentrating on issues concern the building of its nation since the twe ntieth century but currently it has undergone several changes into a state power despite the social problems it undergoes. The citizens of Turkey were disappointed by the hegemonic system of government where their hopes very high, consequently, the government failed.  The military coup that took place in 1960 showed the failure of this system of government which was later followed by several interventions of the military.

Produce a report describing, comparing and evaluating 2 types of documents Essay Example for Free

Produce a report describing, comparing and evaluating 2 types of documents Essay The first group of documents are payslips and were collected from the following banks: Barclays, Lloyds TSB and HSBC. Barclays Payslip: The Barclays payslip I collected is a strip of paper about 15cm by 6cm. This document contains all the relevant information for its purpose. The layout of this document is very neat and professional. The payslip contains tables, numbers, text and a logo. The documents readability is simple but is aimed at people who have a reasonable knowledge about banking, i. e. not aimed at children. The document is very bland, and only uses black and white. The justification on this document is very central and organised. Lloyds TSB: The 2nd document I collected was a Lloyds TSB payslip, roughly the same size as the Barclays payslip except it is slightly wider. The layout is very spacious and clear. It contains similar contents to the Barclays payslip, including tables, text, logo, numbers and a receipt. The documents can easily be read and would not be so confusing to people who do not have such a wide knowledge on backing. Different use of colour creates a more pleasurable sight. The tables are either justified to the right or the left hand side. Jonathan Fraser-Gadd Report Unit 1 Task 2: HSBC: The 3rd and final Payslip I have is from HSBC. This payslip is very similar to the Barclays payslip in terms of layout and positioning; however the HSBC payslip is 1cm wider and has an extra 3. 5cm in length. This creates more space whilst holding the same amount of information. The payslip contains a number of tables. The HSBC payslip is the only company that does not display their logo on the payslip. This document is printed in black and white. Brochure: The second group of documents I have collected are brochures all from the same organisations. The brochures I have collected are used by each company to show, what they have to offer the customers. Barclays Brochure: The brochure I have collected from Barclays bank shows the insurance plans that they have to offer a client. The document is a bout 16cm by 11cm. The front page of this brochure has two 3 different shades of blue and a hint of orange. It also contains a logo on the front page so the consistency is at a good standard. The layout of the brochure is very well structured, neat and spacious. The writing is written in columns and its readability is easy and quick to the point, however on the back page the writing is very small and people with bad eye sight may struggle. This document does not contain any images, tables or charts. Lloyds TSB Brochure: Lloyds TSB have a brochure concerning all those wanting to take out a loan. This documentation is the same width as the Barclays brochure but is a 1cm shorter in length. Lloyds TSB have tried a different approach too Barclays because they have decided to use their images to a maximum to create an emotion amongst the readers. Lloyds have consistency used their logo on the brochure and the payslip. The layout is very basic but effective. The layout contains a contents page, images and lots of information on loans, however like in the Barclays brochure on the back page there is a lot of writing which uses a very small font. The style is very interesting and attractive. HSBC Brochure: HSBC have a brochure for clients wanting to take out insurance. This document size is very different to the other brochures which were similar to each other. Instead the size of this document is 5cm by 16cm, making it very narrow. It uses many images of happy people. It contains a contents page to make the document very organised. HSBC do not use a lot of small font writing on the back of the page unlike Lloyds and Barclays, however it does contain a free post envelope attached to the back. It has headings for each topic and the writing is neatly presented. Jonathan Fraser-Gadd Report Unit 1 Task 2: Good and bad points: In this part of my report I shall point out the good and bad parts on each of the above documents. Barclays Payslip: The Barclays payslip is very professional and contains the information required. The good attributes are clear on this document, these are: 1. Use of logo: they have decided to use their logo on the payslip for recognition and to make it more professional. 2. Size: the size of the paper is good because its not big and this creates a more attractive look. 3. Organised neatly in boxes: this makes the documentations readability easier and helps guide the client to where they should write. 4. The information: this information is relevant to the document improving the document.

Language of Abigails Party Emily Huntley Essay Example for Free

Language of Abigails Party Emily Huntley Essay Mike Leigh used to be one of a kind, famous for creating movies through an unusual process that involves extensive rehearsals and improvisations with his actors; a process that begins weeks before anyone picks up a camera. In each of his plays, he has depicted the often-uneventful lives of ordinary people. The results are always far from conventional. And it is through his success that many directors are now using his techniques to capture the texture of everyday life. Leigh achieves this commonness in the majority through his language, although the whole play is based on naturalism, he uses this technique to capture the essence of each characters persona. I think this technique is particularly successful, as the audience finds it easy to relate themselves to the evening unravelling before them, and manage to put themselves in the situations of the characters. Lawrence My first impression of Lawrence was that he was an well-educated, cultured man, who was simply a good social mixer but this is the aim of Leigh. He wanted the audience to believe the opposite of Lawrence and then have their thoughts dashed. In a way I believe that this makes the audience feel vulnerable as if theyve been deceived and they then seek comfort in one of the other characters which seem simple and honest and therefore they find themselves delving into the play further. Lawrence speaks in a polite and precise manner Ah, yes-now, when would you be best for you? No, no, Ill fall in with you, Mrs Cushing. (Page 2) this enforces the idea of him being a well brought up man and hopefully in his eyes achieving the idea that his guests consider him of a high social class. Leigh also used the language of the character Lawrence to make him persuasive and condescending, I dont only like Minis-I like lots of other cars. But I find the Mini economical, efficient and reliable. (Page 8) this is a good example of the rule of 3 a strong persuasive technique, this is how he enforces his ideas on others and appears so domineering and always seems to be right as no one has the courage to object. Generally Lawrences speech is direct and focused, he speaks when spoken to and rarely initiates a conversation, unless asking probing questions to prove his wealth and class over the other guests You have a car, do you? (Page 8). Although Lawrences vocabulary is relatively simple, he still uses this to his advantage by trying to better himself and prove his supposedly higher social status Macbeth. Part of our heritage. This also links to Lawrences frequent name dropping this is in an attempt to try and appear culturally educated, with references to Van Gogh Shakespeare Lowry etc. Lawrence also frequently uses questions in his dialect, this is to distract guests from a previous topic that may be a bit uncomfortable for him, and so that he feels as though he is remaining control, he can choose what subject to initiate a conversation with Youve got footballers legs, though, havent you? Talking of Paris, Sue, do you like art? Another technique Leigh used in Lawrences character, are put-downs. This is achieved by the use of rhetorical questions. What would you know about taste? (Page 48). And also by repetition of the persons name who hes talking to. Ive seen to the drinks, thank you, Beverly! (Page 42), in this is example it is used as a put down to remind Beverly to look around and compose herself. Throughout the play, Leigh rarely uses poetic language or imagery, with few metaphors and no symbolism. Lawrence is a prime example of this as he is a simple dialect character. Beverly When I initially read the play, I thought the whole plot pivoted around Beverly and how bad a hostess she was. I later found this not to be true. After seeing the play I realised that Beverly is actually a very good host, this is proved when she leaves the room, and the conversation withers. She also dominates the play, with her monologues, and comical mickey taking of Lawrence. In Abigails Party Beverly is the only character to frequently swear with no apparent acknowledgement for her guests. Oh sod off Lawrence (Page 49). This although may be offensive to some, shows the extreme contrast between the nouveaux riches and the true middle class, such as Sue. Throughout the play Beverly uses a patronising tone, but I feel this isnt a condescending technique, but rather being too honest Please dont be offended when I say this, but, youre wearing a very pretty dress, If I may say so; now, you see that pink ribbon down the front? If youd chosen, Ang, a colour slightly nearer that pink, I think it would have blended more with your skin tones; (Page 10). In this example, I feel that she is trying to make Ang feel better in herself. Although this does prove how materialistic Bev is as she thinks that making yourself look better solves all problems. Beverly babbles incessantly, is garrulous, and uses a lot of personal anecdotes in her dialect. Now my bloke had told me to turn left, right? Now we come to the first give way, and the bloke in front slammed his brakes on. Now, Im going behind him and I suppose Im going a little bit too quick with me nerves; so I slam on my brakes and I went slap into the back of him. (Page 9). This is a clear example of Beverlys long and complex sentences, although she also uses short simple sentences Lawrence youre going to get heartburn (Page 2). Beverly is also very colloquial in the way that she speaks, and this makes it easier for the audience to familiarise themselves with her. Similarly to Lawrence, Beverly also name drops to appear culturally educated Beaujolais (Page 11) although from the quote Oh its Beaujolais. Fantastic! Wont be a sec, Ill just pop it in the fridge.'(Page 11) You can tell that Bev clearly has no idea about wine etc. like we originally thought. Generally speaking Beverly is the main character to initiate conversation, she keeps everyone involved and the conversation flowing. She also reiterates a lot to confirm and seek approval, assurance and affirmation. Beverly has a few peculiarities of speech, including the adjectives Great and Fantastic. These are character phrases enable the audience to link these certain words to her, and expect them, I feel this makes the audience feel more at ease with Bev, or simply more irritated by her. Similarly to Lawrence, Beverly also never uses imagery, symbolism, metaphors or poetic language. But unsurprisingly for her character there are frequent sexual innuendoes Hes got a firm handshake, hasnt he? (Page 5) Tone, you cant do much with a bed-head, can you? (Page 7). Angela As a person, Ang is a simple and satisfied working class newly wed. Her sentences can be long, but this is purely due to her rambling and not knowing when to stop. Oh, what a lovely table. This is just what we need. Its the next thing were going to get. Cos at the moment were eating off our knees. Its unusual, isnt it with the wooden top and modern legs. (Page 22) Her conversation seems to be pretty pointless as she doesnt seem to have anything of any value to add to the discussion. But similarly to Bev she also includes simple sentences to make her dialect feel more naturalistic. When comparing the characters I think it is possible to state that Ang is the most colloquial of all of them, as she is most informal, and although her grammar is a little shakey it seems to be easier for the audience to accept her on face value as she is too honest and genuine to be hiding anything. Ang uses questions to seek assurance, and also to encourage people to engage with her, as it provokes a response. Isnt she? Ang uses personal anecdotes to inform the audience of her character, although the comic element that Leigh included was how she seems completely oblivious to her boundaries, and therefore makes herself look foolish. Tony had a bad experience in an Indian restaurant this was before I knew himHe had a nasty dose of gastro-enteritis after hed had a curry, and you see that put him off. (Page 25). This medical reference shows hoe educated she is and reflects her job as a nurse. I feel it is the fact that Ang is too blunt and open to use any form of innuendoes, or symbolism, that makes it so easy for the audience to accept her. Tony Tony is a very reserved character; he rarely uses full sentences, but rather one-word replies, this makes him appear constrained and unnatural which is why I believe it is not so surprising when he raises his voice at Ang as the audience can see the tension building inside him. He never initiates conversation, as that would mean replies to more questions. He often uses slang, or colloquial language top ta. Leigh also included various imperative or instructive verbs leave it stand up turn that fucking record off (Page 51), but these are only ever commanded at Ang, and explains why the audience and guests never agree with Ang when she seems to find him domineering. Tonys humour seems to be very dry in that he finds his own things funny, rather than sharing a universal joke. Tony is the only character to use silence as a defence and attack mechanism. As weve seen with Bev and Lawrence theyd rather shout at each other to resolve problems. Tony uses silence to create a tension and most of ten with Ang and therefore making her look stupid, in front of their company, clearly showing an imbalance in their relationship. Sue It is clear from the beginning of the play that Sue is of the highest social class in the group. Originally I though Sue was a well brought up and highly well mannered person, but when studying the play I realised the opposite. I felt that Sue is very rude and off-putting to the people around her as she has a lack of curiosity, she doesnt seem to show any interest in them and clearly doesnt want them to show any in her. She only speaks when spoken to, and never repays the question. When she does answer questions its always unexpansive, short; clipt one-word answers Yes. It is clear from her dialect that she is uncomfortable and intimidated by the other characters. Her language is very unnatural and similar to that of a guide book. Her vocabulary is old fashioned, formal, and grammar school style. Darent Arent. Otherwise its quite simple and easily understood so it doesnt require any explanations. She never uses colloquial or slang vocabulary. She rarely uses questions in her dialogue as this would initiate conversation. She keeps herself to herself and doesnt want to probe or get involved into either of the troublesome marriages in front of her. Her character phrases seem to be reliant on her politeness Yes please No thank you. It is possible to say that she is trapped by her own politeness, She doesnt have the nerve to leave the party, which she clearly doesnt want to be at. Throughout the play she remains completely unassertive right until the end when her guard drops, and she tells Bev to Shut up (Page 53). Language is a key tool that all playwrights use to distinguish the differences and similarities between each of the characters. The character phrases and accents help the audience to realise the different backgrounds and diversity of the characters. Contributing to the visual aspects, lines give a sense of place and person and how the characters interact with one another.

Job Costing and Batch Costing Methods

Job Costing and Batch Costing Methods There are various types of business in the world now. Each and every business has to choose a particular method to ascertaining the costs are available in the business. Simply costing methods is a method of collecting cost. As in the diagram 1.1 costing methods are drifting apart. Specific Order Costing is the basic costing method. This method is suitable to those businesses where the work consists of separately identifiable of contracts, jobs or batches. 1.2 Definition Job Costing Method This is one of the methods that we analyze the cost of the job. If we identify the word job in here we can say that it as a small work or group of small activities in any production. This system considers job as a cost unit which contains a sole order, individual project or contract. This is an isolation of the entire time, material and costs to a sole order or job. This cause for gathering and covering on the expenses and income connect with particular projects or job. Some customers will not order the all product, but they will just order for getting required job. Hence it is essential to discover out that job orders expenditure throughout this method. Batch Costing method This is a modified type of job costing. Batch costing method is using by companies whose products are simply recognized by batches. In here batch of identifiable products are concerned as a sole job among unit price. Simply this is a method whereby recognize units produced are concerned as a sole unit and the amount of expenditure is allocated to the entire of that batch as an alternative of each unit. This used in ready-made garments, factories, industries, etc. Similarities Actually they are lot of similarities between job costing and batch costing because batch costing is a modified form of job costing. The costing method means the system they are following to count the cost in batch costing is similar to the job costing apart from a one point of difference. Because in here batch has been set in as the cost unit as a replacement of a job. Simply the both are using the equal expenditure build up system. From both methods we can ascertain costs which business needs. The both systems are dealing with holding within a contract cost by book keeping method. Both Methods are makes use of appraised expenditure data as the base for necessary order price quotations. Differences The main difference is the way how the business is operated. Think like some company is setting up costing for general supplier. For this in job costing the business is operated one job at a time thus it creates more sense rather than batch costing. Batch costing would use various goods to be sold to a number of distributors by using a producing facility. In job order costing each manufactured goods is manufactured according to job requirement, for the customer demand. But in batch costing it is a mass production. When we talking about the production requirements they also act in different ways. In job costing production requirement for each production is matchless and unique. But in batch costing every one of units has similar common features for the production requirements. And there is a differentiation about the measure of output. In job costing as it name seems it is used for a job (sole) but in batch costing transacts with a measure of identical manufactured production units. In job costing the entire expenditure calculated are concerned as the expenditure of sole unit. For batch costing, they divided the entire expenditure from the quantity of products unites have produced. In job costing it covers up all fixed and changeable expenditures for producing a batch but in job costing they include by keeping an account of direct costs and indirect costs. In job costing perform job is treated as a cost unit however under the batch costing a collection of equal units which contains in the batch can be treated as a cost unit. Job costing is using by Furniture making, printing etc but batch costing is using by garments and drug industries. In batch costing they using a divide cost sheet means separate sheets for each batch by numbering but in job costing each job is treated as a sole job work. Examples Job costing Such as hardware, ship-building, engineering industries are using this method. Example No- 01 Tom and Jerry Engineering Company has accomplished all the works in hand on 28th November 2011 which they absorbed on job work. But it was apart from job no. 112. Direct material of $ 50,000 and direct labour cost of $ 40,000 was showed in the cost sheet on 28th November 2011 individually as having being carried on job no. 112. Until 28th November 2011, the cost was carried by the business. As following it was the accounting year for the last date. It is using by the industries which manufactures products as batches. Ready-made garments, drug industries and some of the companies which are producing electronic parts of computer and etc are using this method as their costing system. Example No- 01 As to the records of Lion King ready-made garment, one customer orders 300 unites of batch. Following details are for 100 units. Calculate selling price for 300 unites. Time-Rate Method and Piece-Rate Method 2.1 Definitions Remuneration means motivating people by giving a financial reward to them gain for their work. Simply we can say it is the types of the wages plans. It is an agreement between labours and employers in an organization. Hence it is more important section in an organization. There are two categories in here: Time Rate Plan This is a simplest and of course the oldest type of wages plans. In here the wages are paid on the basis on time which a single worker corporate to complete the producing a single article. Simply we can say in time rate plan is employers are salaried for the total time they have spend at employment work. This can be calculating in man hours or man minutes or else on daily weekly or monthly. The following formula is using to calculate this method. Gross Payment = the total time worked ÃÆ'- Rate per the time (Hours/ Minutes) (Per hour/ per minute) Piece Rate Plan This is also identified as piece work, performance related pay. This is depending on the total quantity of the outputs which the employer has produced. In here the worker means employer is paid a fixed payment for every single unit of production regardless of the time. Simply we can say it pays for the result thus people say this as payment by result system. From this method business can have a better output and also they can make sure that employees are salaried for the sum of work they do. The following formula is used for this method. Straight Unit Work = Quantity of good units ÃÆ'- Rate for a single Produced Piece 2.2 Similarities The both systems are simple to understand and it is easy to calculate also. Hence we can say both systems are simplicity methods. And also the both methods are economical. Both methods are preferred and accepted by deal unions. Both ways workers are having a financial statement thus worker is fulfilled. After having the financial reward they automatically become motivated by both systems. 2.3 Differences First of all we can say both having different meanings. As I mentioned earlier time rate is a system based on time which workers work and piece rate is a method base on the products which workers create. In piece rate system it pays the worker following to the quantity of good products which they have produce regardless of time. But in time rate it pays the workers following for the time that they have spent to product the outputs. Time rate plan provide an accentuation on huge amount of outputs nevertheless piece rate plan accentuation on quality of output. Through piece rate system it discrimination the employer and pays extra gross wage to skilled workers. But in time rate it pays both skilled and unskilled workers same wages. Piece rate system need a strike supervisor to check the quality of the out puts but time rate system does not need it. Hence for piece rate plan business need to cost a extra amount for maintenance. When we talking about the ascertainment of labour cost, in piece rate plan it supports o fix per piece labour cost in advance but time rate plan does not support for this.

Free Awakening Essays: An Analysis of The Awakening :: Chopin Awakening Essays

An Analysis of The Awakening  Ã‚  Ã‚   The first thing I would like to do is go through and pick out the chapters I found to be significant in the novel. Chapter 1: *there is symbolism of a well trained â€Å"caged† bird, (like we read in the hypertext) which represents what wives were to be in Edna’s lifetime *well trained *speaks of pleasantries *begins with Summer a time of beauty, fullness and fruition *Grand Isle *vacation from New Orleans life (imprisonment) *ends at Summer after 1 yr *this vacation follows Edna back to New Orleans where she gradually begins to see how trapped she really is *it is after this vacation that Edna begins to â€Å"awake† Chapter 2: *Edna was from Kentucky and married a Creole *this is a conflict in religion *she is Presbetyrian and he’s Catholic *this presents a problem for Edna for she has to live a Catholic life style Chapter 3: *we first see here the marital problems that M&M Pontellier have *the ideals of what Mr. Pontellier expects of Edna *looking after the children was very important *marital state: bored, unlively, becomes more depressing on her *impt: Edna’ s breakdown, her crying Chapter 4: *Adele, the perfect woman *embodies all the qualities of what a woman-mother should be *she’s been married 7 yrs and has a child about every 2 yrs, again fullfilling her womanly and motherly duties. *her identity seems to be consumed by having children and her current â€Å"state† Chapter 7: *this chapter we see Edna begin to slip away, she doesn’t pay as much attention to things *daydreaming/ Adele asks her a question and Edna is not with her Chapter 10: *Edna learns to SWIM!!!!!!! very impt. *she gains control of her body *the sea becomes her friend, close, intimate, sensuous Chapter 11: *this section we see a bit of Edna’s rebellious nature *her husband commands her and Edna says â€Å"NO!† Chapter 17: *we see yet another confrontation between M&M Pontellier, more marital problems *I think we also begin to see ore hatred and violence under the surface of her husband *we also see another problem, Tuesday was to be the â€Å"calling† day and Edna wasn’t prepared for the callers, she realizes that she no longer cares to do the things that her husband wants her to Chapter 24: *Edna’s father comes for a visit *he also portrays that the females should submit to the males *males are dominant?

The Great Depression :: History

The Great Depression The Great Depression is comparable to Lennie and George's life. I would like to give a comparison of George Milton and Lennie Small to the Great Depression. The time that this story took place was during the Great Depression. John Steinbeck captured the reality of this most difficult time. During the Great Depression people needed to travel together to share chores and duties to make a living until something better came along. That is the way George and Lennie traveled. They traveled together to take care of each other but George took care of Lennie the most, because he was always getting in trouble. "You do bad things and I got to get you out." (Of Mice and Men p.11). During the Great Depression money was very scarce. You had to travel around to find a job in order to make money to survive. Lennie and George were in that type of predicament. Keeping enough money until the next job was difficult because prices were rising during the Great Depression and you had to budget your money. During this depression most people worked on farms because after the stock market crashed people realized that the reason the stock market crashed was because farms were not producing enough goods. People started to work on farms more to help everyone. Lennie and George worked for ranches and also in the fields. "He's a good skinner. He can rassel grain bags, drive a cultivator. He can do anything." (Of Mice and Men p.22). If you really look closely, George and Lennie's way of life and the Great Depression have a good deal in common. George and Lennie were outcasts in life. George Milton was small in size and a very smart man compared to Lennie. He was actually only of average intelligence. Lennie Small was a large person and very retarded. Since Lennie was so retarded he did not grasp the things that were happening around him. For example, if someone became upset about anything he would grab them and hold and squeeze until they stopped moving. Lennie would accidentally harm them and that is how he got inck smoke into the environment constantly. This disgusting smog stains buildings, covers trees, and hovers above many of our major city in large masses. Automobiles also contain some fluids that can be deadly to us and our wildlife. We often hear of gasoline spills by tanker trucks or by ships, both of which are meant to supply our automobiles with fuel.

Different Types of American Families :: essays research papers

Family Norms   Ã‚  Ã‚  Ã‚  Ã‚  This is a guide to the norms of an American family; if you are not from America and plan to live here you will find this information useful. Family to most Americans is one of the most cherished aspects of America. All families are different; but as a part of the American society they share certain norms.   Ã‚  Ã‚  Ã‚  Ã‚   A typical American family is the nuclear family; this consists of the mother father and children. The nuclear family is the most common type of family. A polygamous family includes more than one spouse. This type of family is considered wrongful in American society and in most states it is illegal. The extended family includes the mother, father, children, and other relatives like grandparents, aunts or uncles. This type of family is also common in America, but not as common as the nuclear family. Whom do Americans consider their relatives? An American family considers anyone from their bloodline to be their relatives. When two people become married they inherit the relatives on both sides of the family, referred to as the in-laws. Whom do Americans marry?  Ã‚  Ã‚  Ã‚  Ã‚  America is almost completely open on the idea of whom they can marry. One of the most wrongful marriages are those that are incestuous. The marriage of close kin is a huge taboo in America. This is illegal and will get you a free ticket to jail. Another type of marriage that is taboo to America is same-sex marriages. Two people of the same-sex can not be legally married in almost all of U.S. Who has the authority in American families? It used to be that only the male of the family had the most authority; but that has slowly been changing. With increasingly good money making jobs opening up for women; the authority of some families have shifted toward women because they are now the bread winner of the family. Different Types of American Families :: essays research papers Family Norms   Ã‚  Ã‚  Ã‚  Ã‚  This is a guide to the norms of an American family; if you are not from America and plan to live here you will find this information useful. Family to most Americans is one of the most cherished aspects of America. All families are different; but as a part of the American society they share certain norms.   Ã‚  Ã‚  Ã‚  Ã‚   A typical American family is the nuclear family; this consists of the mother father and children. The nuclear family is the most common type of family. A polygamous family includes more than one spouse. This type of family is considered wrongful in American society and in most states it is illegal. The extended family includes the mother, father, children, and other relatives like grandparents, aunts or uncles. This type of family is also common in America, but not as common as the nuclear family. Whom do Americans consider their relatives? An American family considers anyone from their bloodline to be their relatives. When two people become married they inherit the relatives on both sides of the family, referred to as the in-laws. Whom do Americans marry?  Ã‚  Ã‚  Ã‚  Ã‚  America is almost completely open on the idea of whom they can marry. One of the most wrongful marriages are those that are incestuous. The marriage of close kin is a huge taboo in America. This is illegal and will get you a free ticket to jail. Another type of marriage that is taboo to America is same-sex marriages. Two people of the same-sex can not be legally married in almost all of U.S. Who has the authority in American families? It used to be that only the male of the family had the most authority; but that has slowly been changing. With increasingly good money making jobs opening up for women; the authority of some families have shifted toward women because they are now the bread winner of the family.

Artifacts Used in Aztec History

Artifacts Used in Aztec Households in Mexican History Kelly Ferguson Anthropology 201 Name: Obsidian Blade Catalog #: 30 / 922 A Museum: American Museum of Natural History During Aztec history, obsidian was used in various ways, such as cutting cloth, hide, and wood. The Aztecs also made efficient weapons and cutting tools, because obsidian flakes into sharp glassy edges when reworked. When used as knives, obsidian was usually embedded in a wood handle to protect the wielder.These knives were used in auto-sacrifice, or â€Å"blood letting†, a ritual where a person would cut themselves and drip blood to honor ancestors or gods. Obsidian is one of the sharpest natural minerals in the world, and is even sharper when reworked into an edge. Obsidian was an important part of life in Mesoamerican history – in many ways, it helped build the economy there. It was a vital part of the trade and distribution of goods in Latin America. Variations of this reworked stone have been fou nd in almost every Aztec archeological site and ruin, usually reshaped into a tool or figurine.Eventually, carvers began to make a new variety of obsidian objects – jewelry, figurines, ear-spools, pokers, etc. This artifact, among others, was donated by M. H. Saville to the museum in 1896. Name: Stamp Catalog #: 30. 2/ 8763 Museum: American Museum of Natural History This artifact, a Mesoamerican clay stamp, is from the Post-Classic Aztec period, sometime between 1000-1521 CE. It was constructed from clay and reworked to create a design of waves and lines. This stamp specifically was donated by an anonymous donor as a gift to the museum in 1947.These clay stamps were molded and then baked to harden – afterwards, they were distributed across Mexican households of different social-economic status. For much of history, stamps have been used as a way of identifying a family or social group, along with a business or governmental body. In the Aztec world, stamps were used to apply color and ink to paper, cloth, pottery, and the human form, as well. Inks were made of local herbs, ranging in color and texture.In many cases, the stamp may show images of religion, local sights, god-figures, nature, or family, among others. This artifact in question consists of a multitude of lines and squiggles, resembling water or air, along with other parts of nature. Name: Pipe Catalog #: 30. 0/ 1812 Museum: American Museum of Natural History This piece is from the Post-Classic Aztec period, constructed between 1000 and 1521 CE. It is made of clay and has been polished to create an artistic sheen. The pipe (among others) was donated by Dr.Herbert Spinden after his expedition to Latin and Central America during his time working for the Museum of Natural History. During Aztec history, pipes were used for the ritual consumption of tobacco and herbs during household and community ceremonies. Much of the time, tobacco was either chewed or smoked, but smoke was also used to ki ll insects during harvest, or as a mild antiseptic. Tobacco use has been a key ingredient in the history of shamanism in Latin America, as well – along with the social life of everyday Aztec men and women.

Nursing Home and Health

Employers have responsibilities to protect the health, safety and well-being of users, employees and other people who might be in their organisation. Employers must do whatsoever it takes to achieve it. This means ensuring that staff and others are protected from anything that may cause harm, efficiently controlling any risks to injury or health that might arise in the workplace. It is an obligation for the employers to create health and safety environment in the workplace and they must follow the policies, legislation and laws which is enforces by the government and local agencies.Employers must take part in determining and identifying hazards and risks in the organisations. They must ensure that all the equipment which are being used to serve users are well checked and maintained the quality to avoid equipment related injuries and hazards. They will arrange training for the staffs regarding health and safety in their organisation. They will help staffs to increase their knowledge r egarding their service and health and safety. They will do regular risk assessment in the organisation.Managers and supervisors must supervise employees and monitor their work regularly and make ure that employees are following organisation's policies and laws correctly. t any statt having some problem or doing something wrong, managers and supervisor therefore will help them to solve the problem or correct them. They will implement health and safety policies and laws in the organisation and monitor procedures and practices regularly. The employees' right is to work in a safe and healthy environment which are given by law and normally can not be changed or removed by employer.It is the employee's duty to follow and maintain the health and safety guidelines and procedures for all ime. They are the responsible to provide health and safety to the users and themselves. They will look for potential harm and hazards and injuries in the workplace and report those immediately to managers or supervisor, to take appropriate actions against those matters. Poor knowledge and skills may cause injuries and harm in the workplace for poor handling of equipment and tools. Large equipment must keep out of the way for safety reasons.Equipment and tools must be handling with proper knowledge otherwise it may cause serious harm and injuries to staffs and users. Chemicals and medicines must be kept in secured place which must be locked for all time and only certain people have access to those. Service users also follow the health and safety policies and procedures for themselves to keep them away from potential hazards and dangerous situations. 1. 3 Analyze are the health ; safety priorities in a workplace. Health and safety policies and procedures play an important role to maintain healthy and good environment in the workplace for users, and workers.It is vital to follow and maintain health and safety policies as it safes eople from harm and injuries and help staffs to accomplish their work on time and increase their efficiency. Healthy and safe environment gives workers the opportunity to do their best as much as possible. Users and others will feel secure as they are being cared correctly and given the best quality of service and they do not worry about workplace related accidents and risks. Sometimes carer has to perform physical works like lifting heavy objects, positioning and transporting/ transferring users.By doing this type of work carer need concentration about what they are doing or about to do. A slightest mistake in positioning, movements or stepping may cause serious injuries to the users or care workers. Users who is suffering from various problems like visual impairment, hearing and balance problems and so on. Visual impairment like blurring of vision as people gets older, unable to identify light and color and hyperemia, myopia and so on cause burns, bumping to wall or objects, going to the wrong room or place, taking the wrong medication an d so on. Hearing and balance problem causes fracture and head injuries.Other common accidents of elder peoples are cognitive disorders, osteoporosis, and arthritis and so on. Healthy and safe environment minimise the occurrence of accidents. Authorities are responsible for setting policies, priorities and implementation in the workplace. Employers or home care managers will ensure health and safety for the employees first and then for the users. It is recommended to provide neat and well ventilated environment in the health and social care setting. All the setting will be properly titted in the health care settings like carpets should not be tolded or wiring must not be in the busy spaces and open.Stocks and documents are properly arranged according to the function and frequency of use. Warning systems are properly implemented in the workplace as staff can notice any risk immediately. Staff must be aware of health and safety guidelines. Ignorance of policies will augment health and safety related risk and injuries in the workplace. Any appropriate training must be providing to the staff to use risky equipment. First aid kits will be available in the working area and if any occurrence happens they will take immediate aid for reducing the injury or damage.Support handles and hand rails will be provided sufficiently to those places where people pass more frequently or the area with high ossibilities of falls and trips. For preventing slipping rubber mats will be used. There will be emergency evacuation passage in the working place. Cleanliness is very important for health and safety. A clean environment is less vulnerable to get diseases. Food poisoning may happen for poor food sanitation, storage and preparation. Cook must be aware of proper food sanitation and food handling. Toilet, kitchen and public activity room must clean and clean regularly.Staff must clean their hands with sanitisation before start their work or serving any users. All kind of waste will b e managed and disposed properly. Sharp objects should be placed in puncture resistant containers prior to disposal. By following the above mentioned process it is possible to maintain health and safety in the health and social care workplace. 2. 1 Analyze how information from risk assessment helps in care planning of a workplace. What is a care plan? Each user must have they own care plan such as: care home, residential care home, hospital and day center.User's care plan will cover: Their eligible needs How they would like to achieve their goals They pass life and family members Health condition and medication They diet Any support that carers or other are willing and able to provide, and carers views A risk assessment, including any actions that will be taken to manage risks Who should be contact in case of emergencies The name of the person responsible for implementing, monitoring and reviewing the care plan The date of the next review of the care plan The care plan should be revi ewed after the first three months, and then at least annually.The review looks at whether the goals that were identified in the care plan are being met. It should also review these goals to make sure they are still ppropriate, and check that any risk assessments are up to date. Risk assessment is a compulsory and essential in the workplace to ensure health and safety. The risk assessment comprises identification of risks and hazards, which is responsible for that and who will be affected by risks and hazards and how to minimise risks and improve the health and safety condition in the workplace.After doing the risk assessment, manager and supervisor will get some useful information which will help them to formulate a plan of care. The purpose of risk assessment is to protect users and care providers trom abuse, harms and risks The first step ot risk assessment is to identify the causes, things, situations and practices which may create risk in a working environment. Risks in the work place are chemical or devices, work environment setup hazards, disorganised wiring, slippery flooring, loose carpets, high stacks of boxes, disorganised stuffs and cluttered pathways and so on. https://donemyessay.com/5-rights-of-nursing-delegation/An expertise or an officer will observe the workplace and identify those substances which may create harm and risk in the workplace. This help to concern staff and avoid those harms and risk occurring in the workplace. The second step is to identify ho are at risk for those hazards. An experienced and skilled person will serve the infected person or who is vulnerable of those risk. Vulnerable persons are exposed minimally or prevented in such a way that they will fall less in injuries or accidents. The third step is to make a plan which is a combination of prevention and solution to minimise risks in the actual care plans.After making the plan, all the plans are executed and implemented. After the implementation, plans are reviewed regularly and revised if necessary. 2. 2 Analyze the impact of health & safety policy on health social care practice and its customers. Healthy and safety working condition is very beneficial to all pe ople who directly and indirectly related to health and social care practice. Health and safety policies have impact on the practice and the institution, the employers, staff and service users.Carer likes to demonstrate their effort and show their best performance in healthy and safe working environment. If employees are free from illness and injuries they are ready to work more and increase their efficiency. Any staff who works in a healthy and safety environment they will do their est to stay in the Job for longer time and they become satisfied. Healthy and safe environment improves the quality of practice as staff is free from hazards at their working place. Also users become beneficial for health and safety policies practice.Therefore users won't be worried because they are served by safe hands. Users are confident about their health and safety and they feel safe to stay in the health and social care setting. A service user will be at easy to get service from familiar care worker s whom he/her knew before. A care worker becomes trustworthy to a service ser and he/her can serve the user for longer period of time. The practice of health and safety is very important for an organisation as it provides healthy and safe environment to the staff, service users and so on.Organisations face fewer losses and risks and threats if health and safety policies are practicing properly in the organisation. 2. 3 Explain what are the ethical dilemmas faced by the care worker when ensuring health ; safety of client. What is a dilemma? It is a situation when someone has difficulty to make a choice between two or more things. Users, families, and carer sometimes face difficult decisions about medical reatments that involve moral principles, religious beliefs, or professional guidelines.Health care ethics is a thoughtful exploration of how to act in the right way and make good choices, based on beliefs and values about life, health, suffering, and death. The most common ethical di lemma arise when a user do not want to take their medicine which is very much important to control their current medical condition. According to the legislation, service users have the right to refuse treatment. They have the right to stop medication at any time they want but it is the care worker duty to prevent etrimental complication in the medication routine.In here, care worker faces ethical dilemmas as users do not want to take medicine and it is their responsibility to render services to the users to promote health and well-being. Sometimes this kind of situation can leads to serious issues like for not taking medicine, the user died and a case is filed against the carer. If the care worker forces the user to take the medication, it will break the user's rights and it will be consider as abuse. Sometimes users refuse to be cleaned which is very dangerous for them as they seriously njured by open wounds, surgical wounds or ulcers.If the wounds is not properly clean it's may ca use serious infections. Some users who are having mobility impaired will not take help from carer because they want to be independent. It is the users right to decide either they will take the help or not but it is a big risk. If the user falls in an accident for not taking help from the care worker, care worker may sue for neglecting their work and responsibilities. Ethical dilemmas are a complex and diverse issue in health and social care work. Sometimes care workers face some kind f ethical dilemmas when ensuring health and safety of the users.

Mktg 205 Unit 4 Ip Principles of Marketing

Carrie Cunnien American Intercontinental University Unit 4 Individual Project MKTG 205 – Principles of Marketing Abstract This is a single paragraph, no indentation is required. The next page will be an abstract; â€Å"a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly† (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3. Introduction Remember to always indent the first line of a paragraph (use the tab key).The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font. Definition of Marketing This content comes from the Unit 1 Discussion Board. Be sure to include the required citations and add the sources to the reference list. If your instructor suggested updates in the week 1 grading, those should be made with this submission. What is the definition of marketing?My definition is basically, what customers want, when they want it, where they want it, and at a price they are can afford to pay. Well I soon found out that everyone has their own take on the definition of marketing. These three I felt were the best because they made the definitions easy enough for me to grasp what exactly marketing means. The first source I used was from our text book Marketing tenth edition by Kerin, Hartley & Rudelius, (2011), their definition of marketing is it focuses on assessing and satisfying the needs of consumers. The second source was from Marketing. 2005), In International Encyclopedia of Hospitality Management, they claim marketing is the distribution of ideas, goods, and services. The last source I used was marketing. (2003), In The Macmillan Encyclopedia, their definition is a market of goods and services which is part of the marketing mix. This consists of four parameters packaging, product, pricing and place. They also feel that a company needs to keep up on the times and change their products to the consumer’s needs. This is the ultimate goal of all marketers and their companies. Introduction of Product/ServiceThis content comes from the Unit 1 Discussion Board. Be sure to include the required citations and add the sources to the reference list. If your instructor suggested updates in the week 1 grading, those should be made with this submission. The company that I chose to do my research on is Chocolate Bar: Food and Agriculture: Candy Manufacturing: Hersey’s Candy Company. I chose this company for many reasons because they are able to promote a product that can satisfy just about every person out there in the world. They have candy for every type of person imaginable.They have a variety of products for the chocoholics, health fanatics , and baking fanatics. These are all people that they promote their products to. Based on your definition, analyze whether the company should be considered good marketers or not. I would say that this company is definitely earned its reputation as a good marketer. They always find new ways to keep their loyal customers to keep coming back for more and more. Also the company has been around since 1894 and has been growing steady ever since. I think this speaks volumes of how well they promote their products.They listen to customer needs and wants and develop new ideas constantly. Which I believe are all elements of a great marketer. They also have their products world-wide which consists of 90 different countries. With Milton Hersey the founder of the Hersey Company is known for his humanitarian services like the school for orphans, creating a community and housing for all its 12,000 plus employees and executives according to, Milton S. Hershey: The Man and His Legacy/ The Hershey Co mpany. Situation Analysis — Marketing Environment Forces Impacting Product/Service This content comes from the Unit 1 Individual Project.Be sure to include the required citations and add the sources to the reference list. If your instructor suggested updates in the week 1 grading, those should be made with this submission. Market Force 1: Description and Analysis of impact on product/service The technological environment changes rapidly, and provides a strong tool for, marketers, consumers, and manufacturers. This age of information makes it possible for almost anyone to receive, or send information quickly according to Kerin, Hartley & Rudelius, (2011).This information is not limited to text, and it may include pictures, graphics, purchase options, and the ability to provide custom selections for a host of products. For the savvy marketers at the Hershey Company this opens the door to a wide variety of consumers. Market Force 2: Description and Analysis of impact on product/ service The economic environment plays a large role in marketing according to Kerin, Hartley & Rudelius, (2011). The economic environment force is the income, expenditures and resources that affect the cost of running a business and household, according to Kerin, Hartley & Rudelius, (2011).The impact this has on the Hersey Company is keeping prices affordable and production costs down. Market Force 3: Description and Analysis of impact on product/service In addition the social environment is the demographic characteristics of the population and its values, according to Kerin, Hartley & Rudelius. (2011). Also changes in this force can have a dramatic impact on marketing strategies, for example: the obesity epidemic in America has caused consumers to convert to healthy eating habits. This conversion has resulted in a reduction of confections consumed by some families.With the consumers eye on how corporations operate Hershey’s marketers must be ever vigilant to ensure the compa ny’s reputation remains positive. If a corporation is seen as having less than acceptable business practices consumers may decide to spend their money elsewhere Kerin, Hartley & Rudelius. (2011). Strategies to Overcome the Threats Some of the technologies strategies that the Hershey’s Company needs to overcome are a rapid exchange of information which allows consumers the opportunity to quickly spread news of any unsatisfactory experience or transaction they may have endured with the Hershey Company.Further once a negative incident is noted it has the ability to snowball as it is passed forward from one consumer to another. The economic strategies The Hershey’s Company needs to overcome are given the state of the current economy; consumers are less likely to purchase luxury goods. While chocolate bars are an inexpensive item consumers give consideration to their choices. With the wide variety of chocolate bars available commercial exposure to consumers must be c onsistent and of high quality (Mitchell, 2008).The social strategies that the Hershey’s Company needs to overcome is; having a responsibility to educate consumers on how confectionery can be a part of a balanced diet and a healthy lifestyle. Strategies to Capitalize on the Opportunities The technology strategy that Hershey’s Company capitalized on was commercials and television ads that are high in quality and that have catchy tunes and providing technical support and expertise to organizations such as the World Cocoa Foundation and the United States Food and Drug Administration, according to the Hershey’s Company website, (2009).On the social side the Hershey Companies strategies to capitalize on certain opportunities where, given the concerns of families of the health aspect of the Hershey’s candy they capitalized on this by responding to these concerns with sugar-free versions of some of our most popular products as well as snack-size and individually wrapped miniature items (most under 100 calories per piece) to enable portion control that meets the dietary needs of consumers, according to the Hershey’s Company website, (2009). In addition, we are involved in several efforts to promote healthy eating habits, weight control and exercise.They not only see to it that the community gets educated but also gives back to the community where they live and work by doing this they gain their support which enables them to succeed. On the social force, Hershey has responded to these concerns with sugar-free versions of some of our most popular products as well as snack-size and individually wrapped miniature items (most under 100 calories per piece) to enable portion control that meets the dietary needs of consumers according to the Hershey’s Company website, (2009).In addition, we are involved in several efforts to promote healthy eating habits, weight control and exercise. Marketing Strategy: Target Market(s) & Positioning T his content comes from the Unit 2 Discussion Board and Individual Project. Be sure to include the required citations and add the sources to the reference list. If your instructor suggested updates in the week 2 grading, those should be made with this submission. There are five stages a buyer passes through when they make choices about which products and services to buy. They are the first stage which is problem recognition, which means perceiving a need.The second stage called the information search is when you seek out the value of a purchase. The third stage is called the alternative evaluation and this is when a consumer assesses the value of a product. The fourth stage is when a consumer decides to make the final purchase decision and what the buying value would be. The last stage called the postpurchase behavior is when a consumer decides what the value in the consumption or use of a product would be if they indulged in the product and made the purchase, according to Kerin, Har tley & Rudelius. 2011). These are all stage in which a consumer finds themselves in when they decide to make that purchase. It is these actions that they will take in purchasing and using products and services. Out of the four factors influencing buyer behavior cultural, social, personal and psychological I decided that for the Hershey’s candy it would be personal and social. The reason I say this is because chocolate is a personal preference. It is what a person sees in the product that gets their attention and makes them want to buy that item.The social aspect of the Hershey’s candy bar is also this behavior because income level and consumption habits are major parts to the social class. Not to mention the price is cheap enough for them to indulge in a chocolate candy bar. In today’s market there is a need for healthier products in which Hershey’s has come through on. They have quit a few healthy products that better their chances of the consumer buying not only for themselves but also the family as well. For Hershey’s they use all different ads to appeal to all types of generations. For instance at Christmas they will run ads that target parents and children.The parents because they are the ones that will purchase the items and the children are the ones that will say what they like the best and that will be based on what ad they feel caught their mind and make them want to have that instead of a different item. Also Halloween, Easter, Valentines and the summer time, (such as parades) are all hot times for marketers to really step up to the plate and out beat the competitors for the consumers to want to buy their products because the volume in candy sales at this time are extremely high. According to Almond, S. (2009) he eels that with the economy in a slump this is when consumers will buy more chocolate than any other time because apparently there is nothing more soothing to a financially insecure than a candy bar because it is cheap and a quick fix when a person is hungry. Statics have found that in recent eras of depression the economic turmoil the consumers crave is the luxury of cheap sweets. Marketers and company officials understand that it is not always possible to charm everyone all the time in the same way. Further different groups or market segments require different relationships.This is to say that while some shoppers will be delighted with coupons or contest type promotions others would prefer free shipping or discounts for bulk purchases. In an effort to please both groups different approaches are used to present products, in ways and places that appeal to each group. With this in mind marketers zero in on customers in particular groups with the intention of presenting products and service in a way that best suits the particular group. This practice is known as market segmentation according to Kerin, Hartley & Rudelius, (2011).Additionally few companies have the capacity or desire to pr ovide truly exceptional products and service to everyone on every occasion. The process of segmentation enables marketers and companies to pinpoint consumer’s needs or desires. Segmentation does not necessarily eliminate some consumers; rather it enables the marketer to reach them in a different way according to Kerin, Hartley & Rudelius, (2011). Segmentation bases that may be profitable for Hershey’s chocolate bars are geographic, demographic, and psychographic. Geographic factors will be most relevant in the international markets and the business markets.In general Geographic’s are not relevant to the sales of Hershey’s chocolate bars. Except of course in the cities where the Hershey Company operates manufacturing plants. Demographics will have relevance based on who is doing the shopping, and how tight the budget is. Psychographics may prove the most profitable choice for market segmentation in the case of Hershey’s chocolate bars, according to the Hershey’s Company’s website. Also some lifestyles and personalities have an aversion to consuming chocolate the marketer’s efforts are better used elsewhere.Additionally because some lifestyles and personality’s include pleasure in the simple things segmentation by psychographics can separate these two groups according to Kerin, Hartley & Rudelius, (2011). Consumer buying behavior begins with how a product is marketed. Marketing includes the product itself, the price of the product, the products availability, and how and where the product is offered according to Kerin, Hartley & Rudelius, (2011). If a consumer feels that a product is too expensive or difficult to find many consumers will turn elsewhere for comparative products.Additionally if a consumer is not excited by the appearance of the product, or pleased with the way it is presented these consumers are likely to look for alternatives. Other factors that affect buying behavior are the social an d cultural environment that consumers live and work in, along with the consumers personal and psychological feelings. Each potential costumer is an individual, however buyers are members of groups and these groups affect buying decisions, sometimes subtly sometimes not. Further each individual is likely a member of several groups.Groups include family, friends, neighborhoods, religious affiliations, and others including nationalities according to Kerin, Hartley & Rudelius, (2011). Furthermore how the market appeals to these groups is paramount in some buying decisions. If a group places importance on a specific product the group members are apt to purchase that product or something similar at some point. The final purchase comes about due to a number of reasons. First the repeated exposure to it enforces a need for it, and then it becomes clear that the product is superior because everyone likes it and keeps using it.Finally the consumer decides they are able to afford it based on t he fact that other members in the group were able to buy it. Furthermore there are consumers who will buy the Hershey bar regardless of the price just because they are loyal consumers of Hershey products. Then there are consumers who will buy the chocolate bar that costs less or the chocolate bar that first catches their attention. The wise marketer understands that no one factor effects buying decisions all the time, but several factors work together within the consumer to create final buying decisions.Business to business marketing. Geographically speaking the Hershey Company will target their marketing strategy to business owners who operate or supply concessions or vending machines, along with grocery stores, and various retailers who sell snack foods. Local Business owners. These business owners will likely purchase the products in large quantities and with some regularity. Foreign Markets. In foreign markets this approach eliminates the need to reach individual consumers and a llows the local retailers to market the Hershey bar in ways they know will reach their customers.Demographics. When thinking in terms of demographics the target market for Hershey’s Chocolate bars might be parents who are of average income, and have one or more children. Age. 25 – 45. This target market will be profitable if the marketer remembers to market to the parent while embracing the family as a unit. Gender. Males and females are likely to be the main shoppers in many households these shoppers are the target market in this segment. Income. $25,000+ per year.Hershey’s chocolate bars are a convenience item and something of a luxury, persons with incomes lower than $25,000 per year are not likely to be regular consumers of luxury food products. Psychographics. Psychographic market segmentation will provide a target market of fun loving, happy people who embody a sense of enjoying every moment of life. Subscribe to Family Circle Magazine and the Disney Chann el This market segment has the potential to produce a growing population of loyal Hershey’s customers. Frequent amusement parks, county fairs, and children’s sports activities.This group will purchase Hershey’s chocolate for the pure joy of it, and will most likely introduce Hershey’s chocolate to their friends and family. According to the Nestle New Strategy, (2006), reports on the corporate strategy being employed by Nestle Corp. The company is planning to reorganize so that its wide product range can adapt to dynamic emerging markets. The company is aware on the need to calibrate their business strategy despite 20. 7% rise in net profits in 2005. Nestle is repositioning its products towards nutrition, health and wellness.The company also plans to build a new facility in Brazil to manufacture goods for low-income populations. The Mars Corporation positioning in the market consists of being the first confectionery company in the US to voluntarily impleme nt Guideline Daily Amount (GDA) nutrition labeling on all of its chocolate, non-chocolate confectionery and other food products. All packages will be redesigned to feature new graphics on the front and back of packages, which contain consumer-friendly, clear and easy to understand nutrition information that will help consumers make informed choices at the point of purchase.This announcement is part of a global initiative Mars is undertaking around the world. â€Å"Our redesigned labels are the latest examples of Mars' commitment to health and nutrition. By providing clear, concise and understandable information to consumers about what's inside all of our products, we will help them to make informed decisions about the foods they eat,† according to Bob Gamgort, president of Mars North America, (2008) â€Å"We make every effort to go beyond what is expected of a global food company. The product that the Hershey Company has competitive advantage over Mars and Nestle is the fact that they target the older generation with smaller bit size candies. The reasoning for this is because they are targeted them with the knowledge that smaller is healthier and less calories because the pieces are bit size. Not to mention an adult will consume less because they are more conscious of what they are putting in their mouths than say children and younger adults will. Another advantage that the Hershey’s Company has over other competitors is it is now targeting consumers that want a snack that is a 100 Calorie Bar and healthy.Hershey’s has come out with exactly those kinds of items such as York Peppermint, Wafer Bars, Reese's Peanut Butter Wafer Bars, Hershey's Pretzel Bars, Hershey's Special Dark Chocolate Bars, Hershey's Crisp Wafer Bars, Hershey's Whipped Vanilla Bars, which is more than any of the competitors have out in this category, according to the Hershey’s Company website. The Hershey Company will build their value proposition on product and image. The Hershey Company uses a value proposition of â€Å"more for the same† as stated by Kerin, Hartley ; Rudelius, (2011).To family’s who want time together and a taste of the good life Hershey’s Chocolate will evoke the sweetest memories and help create new ones. Product/Service Overview and Strategies to Consider This content comes from the Unit 3 Discussion Board. Be sure to include the required citations and add the sources to the reference list. If your instructor suggested updates in the week 3 grading, those should be made with this submission. The Hershey’s Chocolate bar is classified as a convenience product. Products classified as convenience products are generally inexpensive and easy to find.In order to market convenience products successfully marketers must ensure that prices remain low or equivalent to competitor’s prices. Additionally the products must be of consistent quality and packaged attractively. This author preferred the older type packaging with the chocolate wrapped in foil and slipped in to a paper sleeve. However it is clear there is a need for secure wrapping with one fully sealed package. This new packaging seems difficult to open without damaging the perfect shape of the chocolate bar but it cannot be tampered with as easily as it could have been with the previous wrapping.This is evidence that the Hershey Company is paying attention to what consumers need even when convenience must be secondary in order to ensure product safety. When marketing the Hershey’s chocolate bar some important factors in addition to packaging are; how to promote the Hershey brand, labels that identify Hershey products, where Hershey products will be sold, and how Hershey’s products will be displayed in retail locations. For example with convenience foods the items at eye level or within easy reach are more likely to be purchased than the same type of item on a high shelf or a low shelf.This simple pla cement can make a large difference in total sales over a period of time. The marketing strategies in use with the Hershey chocolate bar are to offer more for the same. This can be accomplished with a combination of great tasting chocolate at a reasonable price, prominent placement on store shelves, and providing clear indications that our products are Hershey’s products. Everyone knows that a Hershey bar is a Hershey’s product but how many people know who produces snickers or M;M’s? Pricing Strategy This content comes from the Unit 4 Discussion Board.Be sure to include the required citations and add the sources to the reference list. If your instructor suggested updates in the week 4 grading, those should be made with the Unit 5 Individual Project submission. When pricing Hershey’s chocolate bar’s marketers must consider several factors. Consumer’s expectations of the chocolate can directly affect the price. For example; Hershey’s pro mises a bit of happiness with each bite. On the other hand Godiva chocolates appear to be a cut above the average chocolate bar, and because of this expectation for something special Godiva chocolates sell at higher price. Another factor to consider is the actual cost to produce the chocolate bar. The price should cover the cost of production, overhead, and distribution and still allow for a viable profit margin. Also important when determining a price is the competition. It is important to know what comparable products such as nestles crunch or M;M’s are selling for. This knowledge allows Hershey to offer their candy at the highest price the target market will pay, according to Kerin, Hartley ; Rudelius. (2011).The pricing method I would use for the Hershey’s chocolate bar is cost based pricing with a target profit scale. While this method does not take into account consumer demand or value assessments, according to Kerin, Hartley ; Rudelius. (2011). In the case of ch ocolate bars it seems the best choice. In general people who want a chocolate bar expect only fresh candy that tastes great, no more and no less. Therefore the products value is in the taste and freshness, and this can be delivered by following a fixed schedule, which works well with a target profit approach.Further Product Mixed Pricing with an emphasis on Product Line Pricing will allow the candy maker to offer a variety of products in an array of sizes, according to Kerin, Hartley ; Rudelius. (2011). For example the Hershey bar comes in at least three sizes and is available with or without nuts. This variety can meet the needs of those who wish to share and those who do not while allowing for price differences to offset packaging and handling requirements. Distribution Channels This content comes from the Unit 3 Individual Project. Be sure to include the required citations and add the sources to the reference list.If your instructor suggested updates in the week 3 grading, those should be made with this submission. Overview of Distribution Channels Direct distribution is a model used by organizations to move products from production to buyer without the use of wholesalers and retailers, according to BusinessDictionary. com. By eliminating the number of parties involved in the distribution process, significant savings can be realized. An organization using direct distribution must sell and distribute that product using their warehouses and sales staff.Indirect distribution is a chain of intermediaries through which a product moves in order to be made available for purchase by a consumer, according to BusinessDictionary. com. An indirect channel of distribution typically involves a product passing through additional steps as it moves from the manufacturing business via distributors to wholesalers and then retail stores according to Business Directory. com. Overview of Channel Organizations A conventional distribution channel is loosely organized and each chan nel considers itself separate from the others.This type of distribution channel is not strong and it is unlikely to produce the best value for the consumer, according to Kerin, Hartley ; Rudelius, (2011). A vertical marketing system or VMS is a much stronger distribution system. A VMS includes at least one product manufacturer (or service provider), and a retail or wholesale outlet. The VMS generally has a leader and the separate channels work together with each channel supporting the other and forming a unit, according to Kerin, Hartley ; Rudelius, (2011). A horizontal marketing system occurs when two or more companies of equal strength ban together to create a new concept.This new unit may be experimental or long term and may include competitors or other members of a chain of distribution. By joining together these companies are able to provide goods or services in a better way for both the consumer and the companies, according to Kerin, Hartley ; Rudelius, (2011). Multichannel ma rketing systems are becoming more common, and seem to be the best way to market many products or services. Multichannel marketing systems include more than one chain of distribution, and provide many different ways for consumers to acquire the product or service, according to Kerin, Hartley ; Rudelius, (2011).Analyze Target Market’s Needs in Distribution Channels The analyses of the target market’s needs for the Hershey Company in the distribution channels would be in nontraditional classes of trade, such as drug stores, convenience stores, wholesale clubs and dollar stores, as well as in channels such as vending, food service and concessions. The target market channels would also be found in retailers, such as convenience stores, Wal-Marts, Targets, and grocery stores according to West, David, (2008).The target market in regards to the customers would be the chocolate lovers such as teens, children, females, and males, with the female population the highest. New targe t marketers would be the individuals looking for a low calorie snack with the chocolate taste they crave. Determine Channel Members with Explanation The channel members I would use for the Hershey’s Company marketing system would be wholesaler and a retailer. Adding three wholesalers is the most common for low-cost, low unit value items that are frequently purchased by consumers, such as candy, confectionary items, and magazines.Hershey’s sells its line of chocolate candy to wholesalers in case quantities, who then break down (sort) the cases so that individual retailers can order in boxes or much smaller quantities, according to Kerin, Hartley ; Rudelius, (2011). The intensive distribution would be the most beneficial channel for the Hershey’s Company because it is the most used one for products that need to go out to as many outlets as possible. The objective is to place its products â€Å"within an arm’s reach of desire. † Discuss How Many Chann el Members with ExplanationThere are three target market coverage channels that a company can choose to go through for the best target market coverage. The three target markets consist of Intensive Distribution which means a company tries to place its products in as many stores as it possibly can like candy, fast food, newspapers and soft drinks. The second coverage of the target market coverage is called exclusive distribution which is just the opposite of intensive distribution because instead of several outlets this one only goes through one retailer in a geographical area to carry a company’s product.This type is usually reserved for specialty products like women’s fragrances, men and women’s apparel and accessories. The last coverage of the target market coverage is called selective distribution. This coverage is for firms who want to only have a select few retailers to carry its products in a geographical area, according to Kerin, Hartley ; Rudelius, (2011 ). An example of this coverage would be computer companies like Dell who sells a limited range of its products to companies like Wal-Mart, Best Buy and Staples.The best coverage that was chosen for The Hershey’s Company would be the first coverage which was the Intensive distribution because Hershey’s want their products to be everywhere as to compete with the other candy companies. They want their consumers to have it available at arm reach. Every corner, every store, and every outlet they can sell their product. Another requirement to consider in a channel choice is gaining access to channels and intermediaries that satisfy at least some of the interest that buyers might want fulfilled when they purchase a company’s product.There are four broad categories which consist of information, convenience, variety, and pre- or postsale service. Out of these four I would recommend the convenience when satisfying buyer requirements because this has multiple meanings for buyers. Such as the driving time to a store which is open 24 hours a day 7 days a week to fulfill their cravings not to mention the company’s benefit by gaining display space. Channel Organization So after everything that we have learned about with channel organizations the best channel organization that I would recommend would be the vertical marketing system or VMS.The reason I chose this channel organization for the Hershey’s Company is because it is a much stronger distribution system. It includes at least one product manufacturer (or service provider), and a retail or wholesale outlet. The VMS generally has a leader and the separate channels which work together with each channel supporting the other and forming a unit, according to Kerin, Hartley ; Rudelius, (2011). Integrated Marketing Communications Introduce the concept and cite the resources DO NOT use the exact words†¦ be sure to indent the first line of the paragraph.Using direct quotes does not show yo ur mastery of the subject. Marketers need to remain aware of all communication that is related to their product. Each piece of publicity or media exposure should combine with the others to enhance the overall product message. The integrated marketing communications or IMC sets the tone for how the product is perceived and received by the consumer. It is imperative that the message is consistent and in line with the products promised value (Armstrong ; Kotler, 2009). Promotion Mix StrategyIntroduce the concept and cite the resources DO NOT use the exact words†¦ be sure to indent the first line of the paragraph. Using direct quotes does not show your mastery of the subject. This author would suggest that the Hershey Company use both a push strategy and a pull strategy with each to be used according to the market segment best serviced by the specific strategy. This is to say that when selling to business and vendors a â€Å"pull† strategy would be most effective. This would allow the sales force to build and maintain positive relationships with large scale buyers (Armstrong ; Kotler, 2009).On the other hand the Hershey Company would benefit with the use of a â€Å"push† strategy when marketing to individual consumers. This technique will allow the Hershey Company to take full advantage of their massive advertising budget, and the consumers will create a demand for the chocolate bar (Armstrong ; Kotler, 2009). Message Strategy Introduce the concept and cite the resources DO NOT use the exact words†¦ be sure to indent the first line of the paragraph. Using direct quotes does not show your mastery of the subject.The Hershey Company is well served with their simple message, Hershey’s will bring a little bit of happiness into every day. This message is simple yet consistent in all of the Hershey’s advertising, and is revealed in many ways which generally include friends or family and always good times. Hershey’s takes a sof t approach when sending this message and the consumer is made to feel content with the simple pleasure of a little bit of happiness. Promotion Tool #1 Introduce the concept and cite the resources DO NOT use the exact words†¦ be sure to indent the first line of the paragraph.Using direct quotes does not show your mastery of the subject. Promotion Tool #1 Advertising The Hershey chocolate bar will be promoted via advertising. This advertising will consists of TV commercials on the Disney channel, Lifetime and the three major networks. Also magazine ads will be placed in Family Circle and Better Homes and Gardens. These areas for advertisement have been selected based on the psychographic data related to the target market. Hershey’s message of putting a little bit of happiness in every day will be related by the big smiles and pleasant atmosphere depicted in the photos and commercials.Further the intent of these advertising tools is to remind consumers (Armstrong ; Kotler, 2009) that the Hershey bar is still the consumers favorite chocolate bar. Promotion Tool #2 Introduce the concept and cite the resources DO NOT use the exact words†¦ be sure to indent the first line of the paragraph. Using direct quotes does not show your mastery of the subject. Direct marketing via the internet will be used to promote Hershey products. On the Hershey websites consumers can purchase custom chocolate bars in orders large or small.Consumers can also send custom gifts for special occasions which are sure to bring a little bit of happiness to any recipient. The excitement of giving or receiving chocolate that has been selected and packaged for someone special is what will keep customers coming back to the website, and encourage new customers to purchase that something special. Promotion Tool #3 Introduce the concept and cite the resources DO NOT use the exact words†¦ be sure to indent the first line of the paragraph. Using direct quotes does not show your mast ery of the subject.Due to positive public relations the Hershey Company has enjoyed over 100 years of success (Company Profile, 2003). With today’s technology and the ability to exchange information rapidly, positive public relations are a necessity. The Hershey Company will continue to operate in a way that enhances communities and leaves a positive impact on places relevant to chocolate production (The Hershey Company, n. d. ). The Hershey company will maintain a website that allows consumers to explore all the ways in which the Hershey company enhances the lives of employees and consumers alike (West, n. d. ). ConclusionAdd some concluding remarks-can be a sentence or two. As you can see marketing the Hershey’s chocolate bar is not a simple task. However with careful planning and continued efforts to understand consumers desires the Hershey Chocolate bar will enjoy continued success. References direct distribution. BusinessDictionary. com. Retrieved April 06, 2012, from BusinessDictionary. com website: http://www. businessdictionary. com/definition/direct-distribution. html indirect channel of distribution. BusinessDictionary. com. 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