Things You Wont Like About Fce Essay Writing Samples Pdf and Things You Will

Things You Won't Like About Fce Essay Writing Samples Pdf and Things You Will Kerr this essay is intended to help new law students prepare for the very first couple weeks of class. Students lead busy lives and frequently forget about an approaching deadline. Many students seek scholarship so the financial characteristics of studying would be less of a burden in their opinion. Therefore, many students and employees decide to purchase low-cost essay rather than writing it themselves. The target of creating nations that are salient are often different. Education experts say that the demand for a high degree of English is only likely to increase so most of us need to discover the very best method of learning this language. To get started it's important to recognize that learning English is of extreme importance for people in Spain. Another factor that has to be considered is the total amount of time spent training and preparing oneself for a profession. What Needs to be Done About Fce Essay Writing Samples Pdf Before You Miss Your Chance Hence you can't start it again. Apart from it, if you're searching for the ideal Geography Assignment Help, we're here to serve you the very best. We aren't likely to speak in circles. Question Most men and women share household tasks. Question I believe that house would be too costly. A superb place to begin is to brainstorm keywords and phrases linked to the topic. Our rates are reasonable, and it permits you to have your paper revised at no cost. It is among the most politically stable and safe nations. You may find more details about Universities in the particular section. Today, there are several on-line sites which provide sample papers. The 5-Minute Rule for Fce Essay Writing Samples Pdf PARAGRAPH 2 Discuss the very first bullet point. To be able to compose an outstanding essay, it is essential that their essay outline be an efficient. This distinguishing characteristic of this essay demands the writer to deliver his points in a concise way. You will need to understand how to compose an effective essay as it is a typical foundation for a student's grade. Students have to compose essays based on the teacher's instructions or their preferred style in writing. You might need to refer to some sample essay outlines found in this informative article. Writing an essay is a vital role in academe life. Your paragraphs do not connect one another's meaning together with the whole thought of your essay might be incomprehensible. For the very first part, you will always be requested to compose an essay, as it's the sole option provided. The absolute most important task is to discover ALL regions of the question. You only have to share an experience. To start, it's important to analyze the vitamin content of produce and its effect physically. The overall acceleration vector. It isn't as demanding as other kinds of academic papers, but nevertheless, it can provide you an overall insight on writing providing you with the fundamental skills of information gathering, creating an outline, and editing. After you get started designing the outline, go right ahead and begin creating the structure. The advantages are obvious because we're surrounded by the language and we're made to utilize it in real-life situations. Be objective instead of too emotional. However careful you've been, there are likely a few things that you could improve. As soon as you have gathered ideas on this issue, you must properly set your thoughts into words. Secondly, your thoughts ought to be well-organized and supported with the assistance of persuasive evidence. And the ontic standing of formal effects offered at no cost at cnx, in regards to the corporation. The cost of an essay depends upon the total amount of effort the writer has to exert. Inside this section you will locate samples of essays belonging to different essay types and manners of formatting. Whatever you write on paper is taken into account. An essay has to be composed of an introduction, a body, and a conclusion.

Introduction. In “The Man With The Muck-Rake,” Theodore

Introduction In â€Å"The Man with the Muck-Rake,† Theodore Roosevelt used diction, symbolism, and ethos to convey his convictions on the social and political evils in progressive era America in order to shed light on the necessity of a proper and honest society. Historical Background In the late nineteenth century, America was a country in its prime of industrialization and immigration influx. Known as the Gilded Age, this period defined the United States as the bustling powerhouse it is today, but at the cost of many social and political injustices that lay underneath the guise of the â€Å"American dream†. Among the urbanization and booming industry, there was national and racial discrimination, gender inequality, child exploitation and labor,†¦show more content†¦In the early years of his life, he suffered from poor health and enervating asthma, but that hadn’t stopped him from being an energetic and exuberant child, and these characteristics followed him well into adulthood. He had been a National Guard veteran, the governor of New York City, the assistant secretary of the U.S. Navy, and had taken other high-ranking occupations. (Britannica). His political proficiency, along with his zealous personality, made him a worthy candidate for the American presidency, and he won election in 1904. During his presidency, outside of the office, Roosevelt established the model image of masculinity with his experiences as an explorer and a soldier, and was able to address the common people and their interests. In office, he set forth with expanding the federal government to restrict industries’ power, and he implemented many reforms throughout his terms. These reforms included nature preservation, refined foreign and domestic legislations, and social ordinances to dispute tensions among the American people. He advocated for the people, despite his stance as a Republican, and supported journalists known as muckrakers in their missions of exposing corruption within industry, urban life, and the government. This would ultimately lead to one of his most memorable speeches in United States history, a speech that announced what it meant to be progressive in a time of immorality and unfairness. RhetoricalShow MoreRelatedMuckrakers in the Progressive Era2521 Words   |  11 PagesMuckrakers    The term â€Å"muckraker† was originally coined in a speech in 1906 accredited to President Theodore Roosevelt.   It was alluding to the man with the Muck-Rake in Bunyan’s â€Å"Pilgrim’s Process.   The Man with the Muck rake seeks material advances by raking filth.   Roosevelt defined this term as one who inquires into and publishes scandal and allegations of corruption among political and business leaders.    Muckrakers in the Progressive Era, a time from 1820 until 1920 when America quickly industrialized

Marketing Strategy Advertising Appeal and Celebrity Endorser

Question: Discuss about theMarketing Strategyfor Advertising Appeal and Celebrity Endorser. Answer: Creation of Intended Message through Slogan: Bhakar et al (2016) stated in the context of advertising that the primary objective of creating slogan is to connect to the prospective consumers of the product in an enhanced manner. The slogan concerning a certain product requires to be consumer focused and thereby slogan that do not tend to connect with the consumers are construed to be ineffective or, in certain cases, counter-productive. In terms of the current case pertaining to Breyers ice cream, the slogan requires resonating of the features of the products and thereby requires containing appetizing messages that are aimed at enhancing the appeal of the product. Primarily ice cream companies or companies dealing with the different set of consumer good focus primarily upon the features of the product or the goodness that is entailed in the product. In the previous campaigns of Breyers, the slogans, pertaining to the product were its way beyond ice cream So good, it must be Breyers (Breyers 2016). Thereby the company focused u pon the deliverance of its products that are rich in quality. In case of Thailand market, the Breyerss slogan should be Flavours that cherishes every moment, this can in turn facilitate in associating the ice cream with celebration and festivities. In comparison, the slogan of its competitors such as Haagen Dazs Even the names tastes good or made like no other focuses solely upon the product (Haagendazs.us 2016). On the other hand, the slogan pertaining to Breyers resonates in terms of both displaying the quality of the product and relating the experience of having Breyers ice cream with celebrating each moment. Creative Appeal Strategy: Guvremont Grohmann (2013) stated that the sub consciousness of consumers play a significant role in terms of determining the decisions that they undertake in preferring one product over that of other. Moreover, it can be inferred that consumers do not have full control over their sub consciousness. Thereby, the preferences tend to be those that rely upon instincts and emotional appeal as opposed to rational decision-making. In the current case pertaining to Breyers, it can be construed that emotional appeal is more suitable that rational appeal. It is owing to the fact that the product that Breyers deal with, which is ice creams, tend to attract consumers based upon the attractiveness and features such as deliciousness and tastes. Such features appeal to consumer on an emotional level rather than on a rational level. This is owing to the fact that ice creams does not fall under basic necessities but rather can be construed as having characteristics similar to that of luxurious products. Moreover, consumption of certain product tends to elevate the lifestyle of individuals and Breyers ice cream can be construed to be included in the same category. Consumers tend to feel enthusiastic when consuming products such as ice creams as they rejoice or feel happy after consuming such product. Thereby, as far as Breyers ice cream is concerned, it is pertinent to note that emotional appeal works best. References and Bibliography: Bhakar, S., Dubey, A., Mittal, M., Singh, S., Nigam, A., Singh, N., Sharma, A. (2016). Impact of Advertising Appeal and Celebrity Endorser on Attitude Towards Advertisement and Purchase Intention.RESEARCH TO MANUSCRIPT, 169. Blackhurst, J. P., Abbott, R. L., Hamilton, A., Shahda, F. A. (2016).U.S. Patent No. 20,160,042,387. Washington, DC: U.S. Patent and Trademark Office. Guvremont, A., Grohmann, B. (2013). The impact of brand personality on consumer responses to persuasion attempts.Journal of Brand Management,20(6), 518-530. Lee, S., Kim, K., Choi, Y. K. (2016, July). Effects of image closeness on the Persuasiveness of Advertisement. In2016 Global Marketing Conference at Hong Kong(pp. 741-741). Haagendazs.us. (2016). Haagendazs.us. Retrieved 6 December 2016, from https://www.haagendazs.us/ Breyers. (2016). Breyers. Retrieved 6 December 2016, from https://www.breyers.com/

Shoeless Joe And The Black Sox Scandal Essays - Baseball, Sports

Shoeless Joe and the Black Sox Scandal After winning the 1906 World Series, the Chicago White Sox were not able to maintain their position of number one. They remained in the middle of the American League until 1915 when a new manager, Clarence Rowland and a new star, Joe Jackson, joined the team. Joe Jackson was a star from South Carolina who was known as "Shoeless" Joe because of his poverty-stricken childhood. Joe Jackson was dubbed "The finest natural hitter in the history of the game." In 1917 the White Sox won one hundred games in the regular season and went on to defeat the New York Giants in the World Series four games to two. Two years later the Sox were in the World Series thanks to their two twenty game winners, Eddie Cicotte and Clause Williams. The White Sox lost the best-of-nine series five games to three. A reporter for the Cincinnati Tribune thought something was wrong when he found out that someone had placed a two million dollar bet on the underdog Reds. One year later, in September 1920, Jackson, Cicotte and Wilson signed confessions to receiving five thousand dollars to throw the World Series. Before the trial for Jackson, Cicotte and Wilson, there was a turnover in the Illinois State Attorney's Office and all the confessions mysteriously disappeared. The three baseball players then said they didn't sign the confessions so the case was dropped. The new commissioner for Major League Baseball was Kenesaw Mountain Landis and he believed three players were guilty. He also believed they weren't the only ones on the team that threw the series. Kenesaw Mountain Landis kicked seven players from the White Sox team of 1919 out of Major League Baseball for life. Eddie Cicotte, Chick Gandil, Clause Williams, Happy Felsch, Swede Risberg, Fred McMullin and Joe Jackson were suspended for accepting a bribe to throw a series. Eight players were actually suspended for life but only seven took bribes. Buck Weaver, the eighth player who was suspended did not take money to throw the series. He was suspended because he knew what was going on but did not say anything. Even though Joe Jackson was accused of throwing the World Series he had the highest batting average in the series which was .375. He had no errors, twelve hits and the series only homerun. Do those statistics sound like "Shoeless" Joe Jackson threw the series. This turned out to be the greatest fix in the history of baseball.

How to Write a Speech

How to Write a Speech How to Write a Speech When it comes to public speaking – in the student’s case, giving a speech to a classroom of their peers and their instructor – one’s success lies in preparation. Which means that delivering a good speech ultimately depends on the writing a  speech. After all, a speech is like a spoken essay. Some people are natural-born public speakers who can entertain an entire room without a second of planning; however, the student in higher education who is to give a speech (who is also most likely a novice public speaker) should follow these 10 speech writing steps. 10 Speech Writing Steps 1. Plan the speech according to the occasion. The student required to give a speech will probably be speaking in an academic setting, where a serious, informative or persuasive tone will serve them best. Most times, the student will be given a time limit, which should be strictly followed. 2. Recognize the theme/message or purpose of the speech. This will help the student identify which direction they are going to take in the writing/planning/researching of the speech, helping them develop a sort of formula to achieve that purpose. 3. Be creative with the speech’s introduction. Once the student knows what they are going to say, they should consider a brief, interesting way to get their audience’s attention – whether with a joke, an interesting anecdote, famous quote, even a thought-provoking question. 4. Learn how to write a speech outline. This helps the student visualize all the points they need to cover in their speech. 5. Expand on the points in the speech outline. If they’re given a speech in a persuasive manner, they will need a solid thesis statement defended by strong evidence to support their argument. If giving an informative speech for an assignment, the student should incorporate solid, research-based information. In either case, the student must center their speech on the theme, issue, or subject they are discussing, arguing, or analyzing. 6. Incorporate transitional phrases to cover various points. Words like â€Å"First of all,† â€Å"Secondly,† â€Å"Next,† and â€Å"Lastly† help the speaker better transition from point to point, for their own sake and the audience. 7. Don’t forget about the conclusion. Just like with an essay or written assignment, a proper conclusion allows the speaker to tie in all the points of their speech, leaving the audience with a comprehensive understanding of what they just discussed. 8. Write the speech out in full, in essay form. Include the introduction, the points to be covered, as well as transitional phrases, and a conclusion – and then evaluate its effectiveness. Edit if needed. Writing more than one draft helps the student add or remove pertinent information. 9. Ask a friend to revise the written speech; revise the draft based on their feedback. Once the student feels their written speech is nearly completed, seeking the help of another person is beneficial. They will see things the writer may not notice, which will ultimately improve the speech. 10. Read the speech aloud. Before the student rehearses their speech first for familiarization, then memorization, they should read the speech aloud to compare how it sounds with how it reads; this could be the difference in an awkward, boring speech or one that is interesting and gets a higher grade. Read also: How to Write a Persuasive Essay | How to Write an Argumentative Essay In case you are working on a speech, and are having difficulties with it, would be happy to assist. Feel free to contact our writers and they will help you to work through the assignment. Our staff will assign writers with suitable backgrounds and adequate experience. This will result in a paper that is properly written and formatted, with thorough background research and a solid literature base.  Feel free to contact us anytime. Place an order to get your individual discount now.

College Burnout Detect and Fight

College Burnout Detect and Fight Being in college should be one of the most exciting times of your life. For most students, it is their first chance at a life beyond the apron strings of the parents. For the first time they get to make decisions for themselves and learn what it means to be an adult. However, it is also a period of life when there is a lot of pressure. Thats why many students are at risk to experience college burnout. Not only do they have manage getting to class on time and tackling extremely difficult courses, but most will also have to juggle these things along with a job, paying rent, food shopping, and managing a family all at the same time. It’s no secret that college students lead extremely demanding lives and can easily become overwhelmed with this type of major change in lifestyle. For many, it can become so stressful that it can get to be just too much to deal with and some students consider dropping out of college. Two Options So, when struggling students finds themselves behind the gun with the deadline for an assignment coming due, they usually see only two options. Take the easy way out and hire someone to do the work for them or they can spend endless and sleepless nights trying to get done, many times neglecting other responsibilities in the process. This may work for a while but what happens after you have completed all that work and you don’t get the results you want? Your grades do not measure up to the amount of work you put in. You become exhausted, irritated, and discouraged. If this happens repeatedly, no matter how hard you try, your sense of dedication and the enthusiasm you felt at the beginning of the term will begin to wane. And if you’re like most people, you’ll begin to show signs of college burnout. What Is College Burnout? No matter how excited we get about going to college, it is literally impossible to remain upbeat 100% of the time. It is also impossible to remain on point for every task we have to face. After all, we are only humans and our brain power has to be refueled on a regular basis. If not, we can become overextended and fatigue will begin to set in. This is completely normal and nearly everyone goes through it. However, if you reach a point where occasional breaks are not enough to refuel your spirit you may be trying to cope with college burnout. So, how can you tell the difference between just regular exhaustion and college burnout? Health Problems: As your level of depression gets stronger, your immune system weakens and you’ll find yourself getting sick more often. Aside from headaches and unusual aches and pains, you may have bouts of insomnia (leading to a lack of energy), lingering colds, and other issues with your health. Cognitive Abilities Diminish: As your stress level increases, your normal brain functions will begin to diminish. You’ll notice that you become forgetful and your decisions become erratic. Your ability to concentrate on your studies is affected and you begin to make the kinds of mistakes you would never normally do. This will naturally lead to even lower grades automatically sending you into a downward spiral leading to further depression and an even stronger sense of failure. Lack of Motivation: One of the first signs of burnout is a lack of motivation. Your initial desire to do well in your studies gives way to a defeatist attitude. Your mind tells you that you’re not going to do well anyway and you have a sense that you will let people down no matter how hard you try. As a result, you are unable to muster up any desire to try. Boredom/Lack of Interest in Things: Boredom will set in and you’ll have no interest in anything, even things you once enjoyed. Your hobbies and interests will not be enough to pull you out of your negative mood. Even when you are successful in something there will be no sense of pride or satisfaction in the work you’ve done. Relationships Begin to Suffer: Burnout causes many students to pull away from relationships. You’ll find yourself avoiding people and go into a hibernation mode not wanting to communicate with anyone around you. All of these symptoms are a direct result of stress the student may experience. When you’re suffering from college burnout, you might lose control of your emotions and end up fighting over insignificant things, your attention will automatically drift to the negative side, and you can become very judgmental. Anyone experiencing these kinds of symptoms is most likely dealing with college burnout. The question at this point is ‘what can you do about it?’ How to Deal With College Burnout? One of the challenges of this unpleasant state is that you don’t have a lot of time to let the negativity run its course. You have deadlines to meet, courses to study for and the longer you linger in the depressive quagmire the worse your situation can become. You need to do something that can address your situation quickly. Tip #1:Seek Counseling Your university likely has a counselor that can help you to cope with your problems. Seek their guidance, they are there to give you support during those tougher than usual times. Make an appointment and take their suggestions seriously. They may recommend a semester of study off-major to give you a break from the pressure or they may offer other suggestions you may not have thought of to get you back on track. Tip #2: Take Care of Your Physical Needs First Most of the problems you’re dealing with in college burnout are all inter-related. But you won’t be able to recover from any of them if your body is not strong enough to fight back. It is more important to maintain your physical health before attempting to deal with your psychological and emotional issues. Start by eating healthy meals (even if you don’t want to) and making sure you get enough nutrition. When your body is well nourished, you will naturally sleep better, which will automatically help you better manage your emotions and mental state. If you do not see any improvement from managing your physical needs, it is very important that you see a doctor to make sure there are no other underlying causes that you aren’t aware of. Tip #3: Re-evaluate Your Goals Sometimes eager students are determined to push through their college years faster than usual. They may take on more classes than they need to or they have not seen the value in taking breaks. At times, to get over burnout may be as simple as setting smaller, easier to achieve goals. If youre feeling that your planning skills are not good enough, read our guide on how to improve your planning skills to perform better in college. Tip #4: Meditation Other students have discovered that practicing meditation and mindfulness has been very effective in getting you back on track. Even some thing as simple as positive self talk can help you to improve your overall outlook. Once your body and your mind are in sync, you will find that your entire attitude will begin to make the shift from negative to positive and you’ll be back on task before you know it. Everyone experiences burnout from time to time. It is a common occurrence with anyone who lives a busy life. Dealing with college burnout is not the end of the road and chances are you’ll deal with other types of it later on in life. The good news is that these feelings don’t last forever and with the right mindset and tools to fight it, you will be back to your studies and living the life of a college student in a very short period of time.

Law on Involuntary Manslaughter Essay Example | Topics and Well Written Essays - 7750 words

Law on Involuntary Manslaughter - Essay Example Whereas, an act of involuntary manslaughter is identified as the one that originate from the failure to perform a legal duty expressly required to safeguard human life, from the commission of an unlawful act not constituting a felony, or from the commission of a lawful act in a negligent or improper manner. (Webster's online dictionary, http://www.merriam-webster.com/dictionary/ involuntary%20manslaughter, accessed on 11th April, 2009) According to Encyclopaedia Britannica, manslaughter is defined as: 'in Anglo-American criminal law, a category of criminal homicide that generally carries a lesser penalty than the crime of murder. Different legal systems use different criteria to distinguish the kinds and degrees of unjustified killing'. (Encyclopaedia Britannica, Manslaughter, http://www.britannica.com/EBchecked/ topic/362828/ manslaughter, accessed on 11th April, 2009) In legal context, manslaughter is considered as the unlawful killing of a human being without malice or premeditation, expressed or implied; distinguished from murder, which requires malicious intent. The distinction between manslaughter and murder can be identified as, in the former case, though the act which caused the death is unlawful, either expressed or implied, it is termed as manslaughter, or if committed otherwise, it is termed as murder. Manslaughter also differs from murder because there can be no time for premeditation or preplanning. Manslaughter is voluntary, when it happens upon a sudden heat; or involuntary, when it takes place in the commissioning of some unlawful act. The act of manslaughter becomes voluntary manslaughter if it happens that the defendant had an intention to inflict death or serious injury. But it depends upon the potential liability of the defendant with regard to the circumstances by which the act is committed in relation to the state of mind while the act is done. Provocation or heat of the moment qualifies this. Suppose a husband happens to see his wife sharing the bed with her lover, and in sudden provocation and losing control he commits the killing of his wife, it is termed as manslaughter. (http://www.lectlaw.com/def2/m013.htm, accessed on 11th April, 2009). Precisely, involuntary manslaughter can be identified as an unintentional killing derived out of recklessness or from an act of illegal nature which amounts to misdemeanor. It is a criminally negligent homicide committed with no intention to do it. The decision on Scarlett [1993] 4 All ER 629 illustrates the above distinction. 1. Scarlett [1993] 4 All ER 629 Facts of the Case: The appellant, Mr. John Scarlett, being the owner of Queen's Road Tavern public house in Halifax, was about to close down his tavern on 12th June, 1991 after the day's business, when the deceased, Mr. Larkin approached the appellant for getting service. But the appellant denied service to him. There were some heated arguments over this, and the appellant pushed the deceased towards the doors. They struggled against each other and the only reliable witnesses to this described the appellant's act as 'bundling the

Organizational Behavior Study Guide and Sample Comprehensive Review Assignment

Organizational Behavior Study Guide and Sample Comprehensive Review Questions - Assignment Example A number of factor help to have access to what an individual likes and dislike including: projection, hako effect, attribution, perceptual set, perceptual context, perceptual defense, stereotyping among others. 4. Attitude is a way of behaving, or thinking towards a belief. Attitude has three components. The first is emotional which refers to an individual’s feelings towards a tangible object. The second is informational which are the beliefs or ideas that an individual has concerning an object. Lastly is behavioral which is the behavior (cognitive and affective) that a person has towards an object. 5. Attitudes can be formed through learning from experience of the social situation around a person. Attitudes can be changed through an individual’s will to reduce dissonance; also rewards of changing a particular perception about an object can help in change attitude. 6. Maslow hierarchy of needs is a human motivation theory which states that the most basic needs (which are at the bottom of the hierarchy) must be met in order for a person to desire the needs at higher levels. Herzberg’s motivation theory suggests that a worker can either be motivated by good incentives or dissatisfaction by bad conditions of a working place.Alderfer’s ERG (Cycle of Needs) is an employee motivation theory proposing that there three categories of human needs (existence, relatedness, growth) that motivates a worker. McClelland’s Three-need theory advocate that needs to achievement, affiliation and power motivates an employee when they are met.Expectancy Theory (Vroom and Porter/Lawler), propose that a person will select behavior and choose motivation based on the outcome/result desirability. Equity theory suggests that fairness and unfairness in a working place determine a workers satisfaction or dissatisfaction. Attribution theoryexamines the u se of

A Semiparametric Analysis of the Relationship of Body Mass Index to Mortality Essay Example for Free

A Semiparametric Analysis of the Relationship of Body Mass Index to Mortality Essay

Teaching Philosophy Statement Essay -- Teaching Education Careers Essa

Teaching Philosophy Statement I am not one of those people that knew absolutely for sure from age five that they wanted to be a teacher. I have thought about many different professions during my educational career and have changed my mind at times in deciding the best route to take. However, teaching has always been something I knew I would enjoy doing. I would often tell my teachers in school that I would like to be an educator, but this statement usually left me with looks of shock and responses that I could achieve so much more in my life. I would find myself very confused; wondering why these people picked a profession they believed to be so unimportant and meaningless. Regardless of their objections, I have continued to want to pursue this career. Furthermore, as a teacher, I plan to inspire my students to achieve their dreams instead of pushing them into a direction that may not be the best for them to take. These things have helped me in writing this paper of the educational goals and philosophies tha t I perceive to be important in education. I feel the environment a child is placed in plays a huge role in determining the type of student they will become. Like the philosophy of behaviorism, I believe positive and negative reinforcement can work together to help mold children into becoming successful people and productive students. All humans are born into the world innocent. However, external factors they experience in their environment as they grow into adulthood largely decide the choices they will make in their lives. In addition, these factors are also fundamental aspects in establishing how students will behave in the school setting. A person needs only to look into any typical classroom to see how... ...ng to be interested in math, and they all will not want to become math teachers like I want to be. However, I want to show all of my students that they need the principles of math not only to perform class assignments, but also to complete tasks in their everyday lives. In conclusion, I plan for myself and for my students to work hard so that the greatest amount of learning possible will be achieved in our classroom. I want my students to feel comfortable talking to me about anything from math questions to their personal problems. I want to be more than a teacher to them. I want to be a friend and a mentor to them. For me, being a teacher is not worrying about how much money I will make or how long my summer vacation is going to be. Being an effective teacher will be knowing that I have made a positive difference in each and everyone of my student’s lives.

Euso Disney Stakeholders

Euro Disney S. C. A Euro Disney S. C. A is a French public company that owns the well-known Euro Disneyland Paris. I have chosen to study this company because it was the subject of many controversies . The French society considers that by encouraging the American brand â€Å"Walt Disneyâ€Å" will unfortunately lead to `cultural imperialism`. French media and labor unions mounted protests against â€Å"Walt Disneyâ€Å" because the American managers tried to enforce specific rules without taking into consideration cultural differences.A journalist in the French newspaper â€Å"Le Figaroâ€Å" wrote, â€Å"I wish with all my heart that the rebels would set fire to Euro Disneyland. â€Å"[i] It is not easy at all to import a brand especially when USA and France have different cultural and economical backgrounds, codes, regulations and laws. I find it challenging to understand how Euro Disney S. C. A succeeded to pursue its goal and what assurances they gave to its stakeholders as the environment becomes more and more volatile. When we think about the concept of â€Å"stakeholdersâ€Å" we take into account everybody that has an interest (or `stake`) in the business.Stakeholder’s engagement is essential for every successful organization so Euro Disney focused on being transparent so that its stakeholders clearly understand its intentions. Working together with stakeholders will bring added value to the organization and this is the best alternative to understand what are the stakeholders` expectations and how the organization can meet his expectations by giving assurances. Being transparent and keeping a close relation with its stakeholders will always help Euro Disney to identify and prioritize the opportunities and risks.STAKEHOLDERS Euro Disney’s main goal is to make profit in order to reward its shareholders for the risk they took when investing in the business. The organization has to cooperate and engage not only with shareholders but with all stakeholders . There is impossible to classify which stakeholder is the most important because there is an interdependence relation among them. Shareholders are an essential part of the business because they invested at the beginning and took all the risks that came with the investment. In return they must have the assurance of being remunerated . `You can dream, create, design and build the most wonderful place in the world but it requires people to make a dream realityâ€Å" (EURO DISNEY `s Annual Review, 2008, page 38). Every organization needs to hire people that will `make the dream come true`. Employees want to be given the assurance of secure jobs and remuneration. Moreover, they are a key part of the business so the company must prioritize people/employees after their skills, knowledge background and work experience. Euro Disney ` s interest is that all employees must to comply with its regulations if order to provide high quality services.This responsibility of co mpliance with regulations is not given only to employees because the organization must also comply with the French labor union’s agreements. Customers have a high impact on the organization’s evolution. The main assurance for them is that by the end of their journey to Disneyland Paris to have an immersive experience, to have enjoyed creativity and innovation and to have lived amazing adventures. Euro Disney has to keep in mind that customers have different tastes as long as they came from different cultural backgrounds so, updating their services can be a major factor to assure their success.There is a wide range of suppliers working with Euro Disney . On one hand we have food, drink and merchandise suppliers and on the other hand we have water and energy suppliers. The organization has to be committed to its relation with suppliers because suppliers` brand will be associated to the organization’s name and reputation. Suppliers want to have assurance for long à ¢â‚¬â€œterm contracts, payments if due dates while the organization is interested in their performance and the quality of their services. Shareholders invest money into the business but big companies such as Euro Disney S. C.A take long –term loans from banks to invest in new facilities. However, banks want to be assured that Euro Disney will pay back an interest rate and the loan . Disneyland Paris is located within eastern part of Paris. French Public Sector invested in the local infrastructure in order to give an incentive for Disneyland Paris to develop. Now, the Public Sector depends on taxes which are paid by Euro Disney S. C. A. The assurance of paying all the taxes is the main concern for the Public Sector. Euro Disney grew year after year and there was a need for expanding its services and investing more and more in new facilities.The Hotel Resort is a very good example that certifies the development of the organization but the assurance for the existence of this hot el depends on the success of Disneyland Paris. There will be no need for the Disney Hotel Resort if Disneyland will not exist anymore so there is interdependence between them.Thunderbird Case Studies ‘Euro Disneyland'† (PDF). www. thunderbird. edu. Retrieved March 5, 2007. ———————– EURO DISNEY S. C. A Suppliers Customers Employees Public Sector Banks Shareholders Hotel Resort & Support Service

Into the Dark

Into the Dark A tunnel of light paraded across the ceiling of the dark room then widened as the painted wooden door creaked open. A pitch-colored shadow briskly swept across the Invading gleam then without a moments hesitation disappeared Into the swallowing blackness of the small room. A small girl asleep In her princess pink canopy bed was awoken by the loud sound of heavy breathing. The dog like pant sent a furious chill down her spine, slowly streaking throughout her bones Like tiny pins and needles. Her heart pounded with the heavy beat of a base drum.As she looked up her dark eyes filled with fear. She slammed her eyes shut convinced that It was her Imagination and burled her face into her fluffy, soft, cased pillow, determined to shut out the constant nagging of a disembodied voice. Harshly whispering,it said, â€Å"Come with me, come with me Elena,† The voice retreated to the back of her mind. â€Å"l mean you no harm. † She slowly opened her dry mouth to say so mething but the words wouldn't come out. â€Å"The clock has almost run out† whispered the snake like voice. â€Å"Just jump off the bed, I'm in your head but I won't hurt you. â€Å"Yeah right! Yelled Elena, â€Å"l should Just Jump off my bed for no reason! † â€Å"Just jump,† said the now soothing voice of someone else. Elena knew it was a trick but before she could resist she closed her eyes shut and Jumped. Instead of hitting the floor she kept falling. She snapped her eyes open and didn't quite process what she saw. Darkness rushed past her then opened into a new scene. Bright rays of glittering light streamed through the air coming from an unknown source. Dark grey rock pillars protruded from thin air in unruly shapes and formations.Elena didn't know whether to be scared or in awe of the beauty. Welcome to my world† whispered the voice In a hushed tone â€Å"Oh goody. † said Elena In her most sarcastic voice,'The snake Is back! † Her voice cracked on the last word for she was still in shock. Frustrated about the embarrassing stutter, she tried to run but found herself moving faster than anyone could sprint. She was flying. A robin's egg blue cloud burst out from behind one of the stone pillars causing Elena to to a double back In shock of TLS brightness and vibrancy.When she looked closer she saw that the cloud was not in fact a weird looking, unusually colored luster of evaporated water, but a giant wave of beautiful blue settlers jays. One bird landed on her. It opened up its mouth. Instead of letting out the beautiful song that she was expecting, it started screeching, â€Å"BEEP BEEP BEEP BEEP†. The dark room then widened as the painted wooden door creaked open. A pitch- colored shadow briskly swept across the invading gleam then without a moments hesitation disappeared into the swallowing blackness of the small room. The lights flicked on and her mom said â€Å"Get out of bed you're going to miss th e bus! â€Å"

Free Essays on The Beast In The Cage Essay

The Beast In The Cage Essay The â€Å"Beast In The Cage,† picture generally shows a big monster inside a big cage and warrior like people standing around the cage with weapons in their arms. The monster represents the Liberalist and they in favor of their new ideas but the conservatives, the people standing outside the cage represent Austria, Russia, Prussia, and France. They don’t want the liberals to start to spread ideas; they trap the monster inside the cage to prevent the liberalist to start spreading their ideas to everyone. The monster is in the cage in the first place because people were tired of being pushed around and tired of paying taxes when the upper class and the king didn’t have to, also they hated to be looked down upon. So all of this led them to rebel. Everything started in the middle class because they were the most educated and knew what was going on more clearly. The Congress Of Vienna is when the conservatives first started to meet after the French Revolution. They wanted to talk about how to rebuild France and return things as it was before the revolution. About the picture the monster in the cage represents liberalism, hence the â€Å"L† on its hat and stomach. The liberals wanted the government to be based on written constitutions and separation of powers. They wanted to defend the natural rights of individuals to liberty, equality, and property. The beast is bending the bars because the third estate has 97% of the population and the more support they got and the more people who joined, they got stronger and powerful the liberals got, the conservatives couldn’t hold them back anymore, so the liberals just started to bust through. The liberal kept on gaining more power and the conservatives were getting more and more worried. Each of the four people standing in front of the cage represents Austria, Russia, Prussia, and France. Those countries are the most powerful counties in Europe and they are trying... Free Essays on The Beast In The Cage Essay Free Essays on The Beast In The Cage Essay The Beast In The Cage Essay The â€Å"Beast In The Cage,† picture generally shows a big monster inside a big cage and warrior like people standing around the cage with weapons in their arms. The monster represents the Liberalist and they in favor of their new ideas but the conservatives, the people standing outside the cage represent Austria, Russia, Prussia, and France. They don’t want the liberals to start to spread ideas; they trap the monster inside the cage to prevent the liberalist to start spreading their ideas to everyone. The monster is in the cage in the first place because people were tired of being pushed around and tired of paying taxes when the upper class and the king didn’t have to, also they hated to be looked down upon. So all of this led them to rebel. Everything started in the middle class because they were the most educated and knew what was going on more clearly. The Congress Of Vienna is when the conservatives first started to meet after the French Revolution. They wanted to talk about how to rebuild France and return things as it was before the revolution. About the picture the monster in the cage represents liberalism, hence the â€Å"L† on its hat and stomach. The liberals wanted the government to be based on written constitutions and separation of powers. They wanted to defend the natural rights of individuals to liberty, equality, and property. The beast is bending the bars because the third estate has 97% of the population and the more support they got and the more people who joined, they got stronger and powerful the liberals got, the conservatives couldn’t hold them back anymore, so the liberals just started to bust through. The liberal kept on gaining more power and the conservatives were getting more and more worried. Each of the four people standing in front of the cage represents Austria, Russia, Prussia, and France. Those countries are the most powerful counties in Europe and they are trying...

Easter Acrostic Poem Lesson Plan

Easter Acrostic Poem Lesson Plan Are you in need of a quick Easter activity for your students? Try having your students create an Easter acrostic poem. They are so easy to write and they can be about any subject. Grade Level: Primary and Upper GradesSubject: Language Arts Objectives/Learning Goals Practice brainstorming Easter-related wordsUse descriptive phrases and sentences to describe Easter or words related to EasterWrite an Easter acrostic poem Required Materials Pencil and paper for each student to write their poem onScrap paper for brainstorming Anticipatory Set Ask the class what they know about Easter. Write a list on the board while they are calling out answers, and offer ideas and comments as you write down the list.Brainstorm 10-15 Easter-related words and write them on the front board or overhead projector. Have the students copy these words on a scrap piece of paper or create a graphic organizer. Overview of Lesson Plan Each student is asked to write a short acrostic poem using an Easter-related word. They must create phrases and/or sentences that relate to the subject in order to complete the task. Direct Instruction Choose an Easter-related word and work together to create an acrostic poem. Choose words such as: Easter, eggs, Happy Easter, basket, bunny or Spring.Model the format of an acrostic poem on the front board. The easiest way to display this is to put the letters of the subject down the left-hand side of the page. Once this is done you can now begin to think of a sentence that describes your subject.Brainstorm sentences that would relate to the subject of the poem. Leave these ideas on the front board so the students can use them as a reference when creating a poem on their own. Guided Practice For younger students, provide a graphic organizer for brainstorming and an acrostic poem worksheet where they can fill in the blanks.For older students, you can also provide a graphic organizer for brainstorming, but then have them write their own sentences from scratch. Closure Once they have completed their poems allow time for them to illustrate a picture and then share their poems aloud with their classmates. Independent Practice For homework, have students create an acrostic poem using another Easter-related word. For extra credit or practice, they can create a poem using the letters of their name. Assessment The final piece of writing and homework assignment will be assessed by a rubric that the teacher has created. Sample Easter Acrostic Poems HAPPY EASTER H - ope is in the Spring airA - s we all come togetherP - ractice your manners for Easter dinnerP - raise your parents and the ones you loveY - es, together we love toE - at on Easter dayA -nd when you wake up onS - unday morning you can search for your Easter basket.T - o me its the best part of Easter,E - ating all of the chocolate bunnies and collecting the eggs.R - emember to get some rest for the special day! EASTER E - aster is a great time of yearA - nd every child loves to eat chocolateS - o make sure you don’t eat too muchT - ogether we can hideE - aster eggs and find themR - emember not to eat too much candy or youll get a belly ache! EGGS E - atG - ather eggsG - o to churchS - pring has sprung SPRING S -ring is a wonderful time of yearP -icture the flowers bloomingR -abbits are hoppingI -t is soN -ice and warm outsideG -rowing flowers at Easter time.

Playboy Approaching Singapore Essay Example | Topics and Well Written Essays - 750 words

Playboy Approaching Singapore - Essay Example While I don’t need to go to Playboy to get the latest topics of interest, I also believe that individuals or a culture shouldn’t be prevented from doing so. While this shows a sense of respect to culture, it also creates a question of how much control should be created over media influences in a given country. By releasing the ban on Playboy, there is also the ability to open media statements that allow the public to gather information that is diverse and timely from a broader perspective. The ban of Playboy is only one of several media publications which don’t have room in the Singapore culture. I have found that the controls over the magazine are creating continuous debates from those who want to get closer to nudity and to organizations that want to keep the doors closed. The problem is one based on the ideology of out of bound markers, mostly which implies sexual, political, racial and religious issues which don’t have an ethical or cultural relationsh ip to the culture. Bans made in Singapore are implemented through the Media Development Authority (MDA), specifically which justifies what is shown through the media. The authority is a branch of the Singapore government and has created a standard for censorship policies to uphold values and ethics in relation to the concept of free expression (Gomez, 2000). While the government, authorities and culture of Singapore holds values through the banning of magazines, a larger issue is at hand with the decision not to provide Playboy in the culture. I believe that the issue is based on control over topics which may not be considered ethical or which may be controversial. If there isn’t a magazine like Playboy, then how will free expression from various topics be heard? The problem isn’t with nudity it is with individual interest and to undress different areas of freedom. I believe the government and the MDA become forces which stop freedom of expression, exploration or a dee per understanding of the news, media and knowledge understood to the world. The problem then relates to individuals who can’t explore the full depth of nudity and Playboy statements. I think it is time for the controls and forces from the government and media to come down in Singapore. There isn’t a true understanding of whether sexual expressions are also a lack of value within society. The content in Playboy is considered controversial because of the nudity of women and what this may imply. However, this may not be considered morally wrong by some and implies a freedom of expression. I think that with exposure, there is also expanded awareness, changing beliefs and the ability to understand new lifestyles. By censoring the media, an entire culture is deprived from this awareness. While the ban on Playboy in Singapore is created through the government and MDA as a censorship for values, it does not provide a complete interpretation for the needs of society. The statem ent made through the institutions is one created with the ideology that media and information should be controlled according to what the government believes the values should be. More important, there is a withholding of knowledge and information that may provide those in Singapore with a different understanding or meaning to life. By withholding any type of media, there is also a censorship of freedom in terms of expression and exploration of society. I believe that

The Rising Cost of Obstetrics and Pre-natal Care in the U.S Research Paper

The Rising Cost of Obstetrics and Pre-natal Care in the U.S - Research Paper Example For commercial coverage, a pregnant woman to deliver by vaginal birth will incur average payments of $12,500 while for cesarean childbirth the patient has to pay $16,983. In Medicaid, payments are down: vaginal births cost $6,117 and $7,983 for cesarean births. For both Commercial and Medicaid, payments are 25% lower. Commercial insurers have a record of 100% payment than Medicaid. (Truven Health Analytics, 2013, p. 17) Payments for both vaginal and cesarean methods go to professional services, surgical fees, therapeutic fees, and so on. Payments for maternal care are higher than childbirth. These payments go to facility fees, professional fees, laboratory charges, and payments for drugs, among others. (Truven Health Analytics, 2013, p. 18) Will Affordable Care Act (ACA) solve this problem of rising cost of childbirth? The ObamaCare wants to expand the responsibilities and benefits of Medicaid by discarding the preconditions and cover more benefits for pregnant women. If the Obama ad ministration is able to fully implement the ObamaCare, then this might solve the problem. The Medicaid program can solve the problem by expanding the benefits and by strengthening its imbursement rate. One of the complaints against the Medicaid was its imbursement rate which was too low (Chua, 2006, p. 2). Enrollees had to search for private insurance to have more benefits. But if this discrepancy is corrected, then American women might change their minds. Through the Affordable Care Act, the administration has put more investments for health insurance in the amount of $10 billion annually for the next five years. The first goal is to digitize the health information system. The next step is to scratch away the... The Rising Cost of Obstetrics and Pre-natal Care in the U.S. The problem with cesarean births and the needed medicine has first to be addressed because of its high cost. The ObamaCare has also increased the coverage of Medicaid. This is one of the most significant phases of the law since Medicaid has a reputation of low imbursement rate. Added to this is the fact that it covers the poor and most vulnerable sector of society. Putting more emphasis on financing, the government can improve the performance of Medicaid and Medicare in order to improve quality of healthcare. High cost of medicine, hospitalization, and all the other allied expenses can be addressed adequately and fairly. The ObamaCare must provide immediate help to the four million childbirths every year. The cost for this human phenomenon can be lowered to ensure that our young mothers and new-born babies receive the best quality-healthcare possible. Young pregnant women don’t know where to go. The government should address this by redirecting local governments to help solve the problem. Present costs of vaginal and cesarean childbirths, from $32,093 and $51,125 respectively, have got to be reduced through government financing. The situation – that young pregnant women have nowhere to go and are struggling of the high cost of laboratory tests – can be reversed. The world must again feel that the American healthcare system is the best. That can only happen if Americans feel safe about their health.

Internet for Business Assignment Personal Statement

Internet for Business Assignment - Personal Statement Example And this event has been my chance. Having had Thortons' chocolates every day of my life here in UK, I am excelled at the chocolate tasting quiz and almost guessed all the chocolates presented to us. We spend the whole Saturday morning touring the locality and taking pictures of the lush gardens and other sceneries. During the afternoon, we attended a series of interactive workshops which includes sampling the dessert gallery collection which features some of my favorites from Thorntons. The highlight of the day was the opportunity given to the guests to create their own chocolate sculptures. I personally enjoyed this part of the weekend as I was able to experiment. However, the sculpture didn't turn out the way I want it to be. The presenters also educated us about the origins of the chocolate, how cocoa beans are transformed into chocolate bars as well as the process of making some Thorntons masterpieces. Our Saturday ended with a three course private dinner as we are serenaded by classical music which dates back from the time of Mozart and Beethoven. The last day of our Chocolate Lovers Weekend commenced with a sumptuous breakfast. I am surprised as one of the hotel staff brought free chocolates into our room together with fruits to be dipped in the chocolate fountain. I have always believed in you... Subject: Thornton's Chocolate Lovers Weekend at Hilton Tewkesbury Dear Sir Mike, I have always believed in your commitment in maintaining the leadership of Thorntons in the confectionery industry. The launch of Thorntons Chocolate Weekend at Hilton Tewkesbury which you envision to add more customer value proves to be correct having experienced the fun myself last week. The activities designed for this event highlights truly highlights the company's quest in making Thorntons a part of the consumers' daily life. Acquainting our customers on how they can make their own chocolate sculptures and fountains at home gives them the chance to delight their guests and loved ones using our products. Also, the incorporation of leisure, good music, and sumptuous meals further stress and link Thorntons chocolates with relaxation and indulgence. With all these good points however, I believe that the event can still be improved by designing different activities according to each guest's preferences. Having a different set of activities per weekend will not only customize experience but will enable the company to know more about the inclination of its customers. Having a weekend for teens will also be possible noting the fact that teens' spending on confectionery is increasing rapidly. I believe that with the number of people joining the event, the Chocolate Lovers Weekend will have an impact on internet business trends especially because the primary publicity used is online advertisement. Thorntons should continue informing customers about these events through websites that they visit. Sincerely, Your Name

Validity and Reliability of Selection Interviews

Validity and Reliability of Selection Interviews When Organisations are recruiting to find a suitable individual for a position they currently hold, it can be difficult to monitor and ensure that all possible steps are being taken to ensuring that each interview carries the same validity and reliability. This is to ensure that each individual who is being interviewed is given the same equal opportunity, alongside the organisation employing an individual who suits the job specification best. Validity and reliability of structured interviews can have a large impact on type of person that is employed and also affect the actual security that the person employed is the best suited from all the applicants. Selection interviews traditionally consist of a candidate interacting with one or more people from the organisation who have assessed the candidate as meeting the criteria which the role requires. The interviews generally last between 15 and 60 minutes and help the organisation decide whether or not an individual should be offered a job. In general, interviews follow one of three structures (Unstructured; Semi-Structured and Structured). The three vary by the amount of prior preparation for the interview in regards to questions to be asked and how the answers should be assed. Often the more specific answers required from an interview will be shown by the more structured approach an interviewer will take in preparation of the questions. Reliability of the interview is argued to often be low, in that interviewers do not follow the same methods of questioning or method of evaluating each individual interview. Additionally, it has been noted that interviewers support the end decisions on different criteras, different standards, and alter in the amount the final decision is based upon the original intended criteria (e.g., Graves, L.M. and Karren, R.J., 1996. The employmentselection interview: A fresh look at an old problem. Human Resource Management 35, pp. 163-180. Full Text via CrossRef | View Record in Scopus | Cited By in Scopus (14)Timothy A. Judge, 2000: 384]). It has also been found that job performance is a lot more reliable and foretelling from structured interviews opposed to unstructured interviews. Research reviews of employment interviewing have concluded that carrying out an interview following a set structure can add to the reliability and validity of interviewer evaluations (e.g., Therese Macan, 1999: 2 09). Natural instinct to cast a first impression on a person is a major factor in trying to ensure an interviewer casts an unbiased decision which follows the original selection criteria. During interviewing it is vital that each applicant is each given a fair and open opportunity and the end decision on whether or not they are offered the place within the organisation is based entirely on how they performed against the role criteria. Ensuring that Gender, Race, Disability and appearance do not hold any restrictions on each individual interview. A study was carried out which looked into how interviewers can cast a bias opinion based on appearance, finding that applicants which were moderately obese (in particular female applicants) were less likely to be considered for employment despite meeting the required criteria of a role including required qualifications (Timothy A. Judge, 2000: 384). Further from this negative information often appears to become more memorable for an interviewer than positive information. Research has outlined that it often requires upto twice as much positive information to change any negative information the interviewer may have initially cast of an individual. . As a result, the unstructured interview has been labelled a â€Å"search for negative evidence (Timothy A. Judge, 2000: 384). This simply highlights the importance of an interview to have the ability to focus on information passed during an interview to ensure that each applicant is assessed following the same criteria to avoid natural instinct having a major impact on each applicants interview. With interviews being generally an unnatural environment applicants generally spend time preparing for the interview, looking into the company history, preparing answers for generic answers that are usually asked for job roles of that criteria. This would inevitably lead to the answers given being unrealistic responses of how an applicant may act in a role within an organisation. This simply highlights the importance of interview containing questions which are going to show a realistic response to show an applicants approach and ethos towards their working life. During the interview this can be achieved by adding unstructured questions which will allow the interviewer to add and expand on answers given to try and get a more realistic and honest response which will further add to the value of the responses given from a candidate. This can also work well within a structured interview situation, as having an opening for several unprepared questions, can give a candidate further chance t o show their true capabilities. Taking into account unavoidable effects (e.g. Anxiety, signs of being Nervous and body language) of environments like Interviews, consideration needs to be taken by the interviewer to account for these. Often anxiety levels can be raised for an applicant during interviews which can an effect on the responses and conduct during the interview which may result in the applicant not showing their full capabilities. A selection of Undergraduates took part in a mock interview model with peers, which shows sustained levels of raised anxiety before and during the interview, followed by a significant decrease directly after. (Therese Macan, 1999: 209). During an interview it has to be taken into consideration that responses given can sometime be not a true reflection of a candidates natural response in any other situation, so allowing time and a chance to develop an answer is crucial to maintaining a high level of validity from the responses given. All of the elements within this essay which highlight possible affects on an interview fall part of what can be seen as a ‘halo effect. With judgements and stereotyping being cast too easily without looking at each interviewee directly on how well they are suited to the role criteria of which their hiring for. Training for any interviewer is crucial, as they need to learn the ways in which they might cast these judgements subconsciously; avoiding these spontaneous biases is one of the most crucial parts of carrying out interviews to ensure that the most suited candidate is chosen. By following more structured interviews situations like the halo effect can be more easily avoided. By offering each candidate the same set of questions and time for their interview then they each will have as open an opportunity as possible to give their best response. In more recent years, human response management specialists have become more involved within the interviewing process as they have to ensure all interviews are following the orangisations equal opportunities policy. Following these latest changes it has opened more opportunities for minority groups which previous may have been of more of a disadvantage to have a fair and equal opportunity when applying for any role, and how they are assess during the selection interview stage. Overall trying to maintain a high level of validity and reliability within an unnatural environment can be difficult and hard to maintain. It is crucial within any interview environment to try and place measures which can both account for these abnormalities and a way to take them into account. If they are not fully considered then an organisation may end up employing an individual for a role which they are not the best suited from all the candidates. One of the most important factors to avoid is an interviewers personal opinion on a candidate as shown from the research in this essay; they often can cast subliminal opinions on candidates because of personal opinion, anxiety and from misinterpreting responses during an interview. The employment of any individual for an organisiation is timely and costly exercise, ensuring all steps are taken to make the right decision on choosing a candidate is important. Make the wrong choice due to errors during the selection interview stage and a n egative impact may be felt by the organisiation afterwards.

History Of Racquetball :: essays research papers

HISTORY OF RACQUETBALL   Ã‚  Ã‚  Ã‚  Ã‚  In the 1940’s a man named Joseph G. Sobek got tired of how hard handball was on his hands. He was dissatisfied with the indoor sports. He worked at a rubber factory in Bridgeport, CT when he decided to start a new sport. He lived in Greenwich, CT and was professional tennis player and a pro squash and handball player.   Ã‚  Ã‚  Ã‚  Ã‚  It is said that in 1949, Sobek and a partner began playing with a paddle and combined the rules of handball and squash to play what they called â€Å"paddle racquets.† He then decided to change from a paddle to a racquet itself using a tennis racquet as a model. He made 25 to sell to his friends to start the sport. There was one problem though; there were faults in the ball. Sobek then found a Spalding ball made for children that work well. He bought a lot of them and sold him to his friends in 1950 to keep his sport from dwindling out. Sobek eventually started his own company to make his own ball to his exact specifications for the game.   Ã‚  Ã‚  Ã‚  Ã‚  In 1952 Sobek started the Paddle Racquet Association. He then put together a set of rules and printed them out and started putting together a promotional package for his Paddle Racquet to different YMCA’s to promote the sport. He also set up clinics so that new players could learn how to play the sport.   Ã‚  Ã‚  Ã‚  Ã‚  In 1968, Sobek started talking to the head of the US Handball Association, Robert Kendler. In 1968 the National Paddle Racquet Association held the very first racquetball tournament called the Gut-Strung Paddle Rackets National Championship. It was held in Milwaukee. The next year Kendler started the International Racquetball Association, and racquetball got its official name.   Ã‚  Ã‚  Ã‚  Ã‚  To help get the name of the sport out and bring more players in Sobek kept doing his clinics to teach the new players. Kendler used the Handball magazine, ACE, to advertise the sport and tell people about the game in articles and advertisements. Then the International Racquetball had their first tournament in St. Louis in 1969. Then after the tournaments the sport saw a lot of new players in the 1970’s. The games equipment sale went through the roof and more and more companies began making the equipment. By 1974, there were over 3 million racquetball players in the U.S.   Ã‚  Ã‚  Ã‚  Ã‚  In 1973, Kendler separated himself from the IRA, do to disputes in the board, he went on to start the National Racquetball Club and the US Racquetball Association, which both of them went bankrupt in the early 1980’s though.

Biology level

This causes a decrease in lung pressure, (intrapulmonary pressure) which establishes the pressure gradient from the atmosphere (1 59 meg) to the alveoli (105 meg) which then results INSPIRATION. As oxygen is inhaled it enters the external mares (nostrils), from the external mares it moves into the nasal cavity which functions in moistening, filtering and warming of the air. After the nasal cavity the air moves into the internal mares which is located behind the soft pallet of the roof of the mouth.Once the air moves through the internal mares it moves down into the pharynx which is the passageway for food and IR, it then moves down into the larynx which is the first part of the trachea. The larynx contains the epiglottis which is a cartilage flap that restricts food from going into the air pipe, and vice versa. As air moves down from the pharynx into the larynx the epiglottis closes the esophagi and opens the passageway for the air, to go through the glottis into the trachea. The tra chea is lined with a mucous membrane which catches any debris that is left in the air.The trachea then forms 2 primary bronchi, one for the left lung and one for the right lung. The primary bronchi attach he trachea to the lung. The primary bronchi then branch out into secondary bronchi which form the lobes of the lung. The left lung contains 2 secondary bronchi resulting in 2 lobes and the right lung contains 3 secondary bronchi which result in 3 lobes. The secondary bronchi then branch into tertiary bronchi, these then branch into smaller tubules called bronchioles.The first part of the bronchioles is known as the terminal bronchioles, which then sub-divide into respiratory bronchioles. The respiratory bronchioles then sub-divide into alveolar ducts; around the recurrence of the alveolar ducts are numerous alveoli and alveolar sacs. Alveolar sacs consist of two types of alveoli which share a common opening. The two types of alveoli are type 1 and type 2 cells. Type 1 cells have a continuous lining of the alveolar wall, and type 2 cells are called septa cells and are found between type 1 cells, they are also fewer in number.Type 1 alveolar cells are the main alveolar cells for gas exchange. Once 02 has reached the alveolus it can then diffuse into the capillaries. The process of diffusion is when pressures move from a higher pressure to a rower pressure through a pressure gradient. Oxygen is able to move from the atmosphere to the alveoli because it has a APP of McHugh and the Alveoli has a APP of McHugh. Once the oxygen moves from the atmosphere through the air passage into the alveoli it can then diffuse into the capillaries where APP is McHugh. 2 is able to move from the alveoli into the capillaries due to the process of diffusion (high pressure to low pressure through a pressure gradient). Once the 02 enters the capillaries it is then picked up by erythrocytes (RUB ‘s) where it attached to the hammed portion of the hemoglobin. APP in the blood is Mc Hugh. Once the 02 is in the Orb's it can then diffuse into the tissues where the APP is 40 meg. As oxygen is being inspired, CO is being expired in the opposite direction. CO starts off in the tissues at a APPC of 45 meg, it then diffuses into the capillaries where its APPC is might.Once the CO is in the capillaries it can then attach to RUB where the degenerated blood now has a APPC of might. Once in the red blood cells the CO can then diffuse into the alveoli where APPC is might. Once the CO enters the alveoli, the respiratory muscles then relax. Which then leads to the decrease in the size of the thorax, increase in thoracic pressure, decrease in lung size, and increase in lung pressure, which established the pressure gradient from the alveoli to the atmosphere, which the results in EXPIRATION.Once oxygen enters the capillaries from the alveoli it attaches to the hammed portion of the hemoglobin. A hemoglobin molecule consists of a protein called globing. Globing is made up of 4 polypeptide chain, each polypeptide chain contains a hammed portion, and at the center of each hammed portion is an iron molecule that oxygen can attach to. Therefore each hemoglobin molecule consists of 4 oxygen molecules. The oxygenated blood will then travel from the lungs, through the pulmonary veins, back into the left atrium of the heart.The AS node will then send an impulse to the VA node. The AS node functions as a ‘pacemaker' of the heart which sets its rhythm. The AS node makes sure that the ventricle and the atria do not contract at the same time. Once the impulse is sent to the VA node, it is then passed on to the VA bundles, also known as the Bundle of His. The VA bundles then branch in to 2 different ranches, the right and left, which then move down the septum into the pureeing fibers.Forcing the blood through the bicuspid valve, into the left ventricle, which then open the aortic seminar valve, forcing the blood through the aorta, into the abdominal aorta, then into the common iliac artery, through the external iliac artery, to the femoral artery, which will then lead the blood to the deep artery of the thigh. The blood will then flow into the quadriceps of the muscle where there is an open wound, and this is where the blood will begin to clot. Blood Clotting or Coagulation is a complex sequence of events (chemical reactions) that causes blood to go from liquid to gel.Consistency of blood is due to the formation of a network of fibers consisting of fibrin protein and it involves more than a dozen chemicals called clotting factors. Clotting factions include Ca ions phosphoric associated with lipids and a mixture of lepidopterist and phosphoric released from damaged tissues. The blood clotting process involves three major stages. 1) formation of praiseworthiness, 2) formation of thrombi, 3) and the formation of fibrin. For this specific case there is an open wound in the quadriceps, which triggers the body to use the extrinsic clotting mecha nism.The extrinsic clotting mechanism is used when there is tissue damage, bleeding and when the body is in need of rapid clot formation, this occurs within a few seconds. The damaged tissue then releases a ‘ 'tissue factor' ‘ known as thermoplastic into the blood. The thermoplastic then activated a protein in the plasma called factor x, with the aid of calcium this then forms the enzyme known as praiseworthiness. Praiseworthiness is an enzyme that converts promoting to thrombi.Promoting is an inactive enzyme in the plasma, with the help of praiseworthiness it can be converted to thrombi which is an activated enzyme. For thrombi to be active ca+ must be presence. Thrombi is an activated enzyme which converts forefinger to fibrin. Forefinger are soluble clotting proteins in plasma, this is then converted to fibrin with the help of thrombi. Fibrin are insoluble thread like proteins, which form across the wound, which form a net like structure that traps platelets and RUB à ¢â‚¬Ëœs which creates a plug across the wound, which results in a stoppage of bleeding. Question 2:

Living As If God Does Not Exist Essay

Since ancient times, alongside society’s development is the widespread proliferation of the religious consciousness of mankind. Although primitive small-scale societies had always been depicted as animists and polytheists, the concept of the High God is a common theme that has already been discovered. Studies of ancient societies have revealed in the belief of a Supreme Being, although this was also coupled with worship of lesser spiritual entities since the Supreme God seems distant and uninvolved in daily concerns of men. Compared with modern men, people of the ancient past were mainly agricultural communities. They are basically more aware of their natural surroundings and the different forces which affect his sustenance and survival. Many of these forces are beyond his control and understanding. Early man was therefore more inclined to acknowledge the existence of a Great Being who is responsible for the existence of the world and the one who is in complete control over all. Worship, whether to God or lesser spirits, has often been closely associated with receiving favour and positive results, or to ward off negative conditions like sickness. But current mode of attitudes and perspectives that pervade modern men has increasingly being held under the spell of beliefs that exclude God and the invisible world from the realm of reality and day to day living. Such an approach to life however, is not entirely exclusive in modern times. This was already present in the distant past where there were critics of religious beliefs — for instance among some of the ancient Greek philosophers and the Roman Lucretius; in India, where most see it as a rich place of religious practices, materialism has already flourished at the time of the Buddha and for many centuries afterward which basically rejected all belief in a transcendent world; and in China, rationalist Confucianism often involved a rejection of religious doctrine. But these protests against the existence of and reliance of a Supreme Being or of spirituality in general, are only sporadic and never gained majority allegiance during its time. But this is now greatly pronounced in the modern period than ever before, since the powerful restatements of atheism and agnosticism have found a wide success in acceptance and following. The rise of the scientific discoveries and inventions, as well as the increase of intellectuals has made it more ideal to reject the existence of God and other religious values. Man sees himself as the ultimate controller of his destiny, as he experiences more control of the things that affect him. As greater understanding of the world around him is achieved, man sees a greater lack of importance in relying on an unseen and somewhat ‘distant’ God. Modern man is also pressed with many concerns. The large masses of manual workers that were born of out of industrialization in the big cities of northern Europe have caused them to become largely alienated from the faith of their fathers. It is both the social and intellectual forces which have thus combined to promote a widespread practical atheism. There are mainly anti-religious ideologies of modern man which has come to influence modern day thinking. First, was the growth of liberal humanism that principally influenced the western world. This philosophy is rooted in the scepticism of the eighteenth century; it received a greater momentum from the religious controversies of the nineteenth century. Second, was the spread of German type of atheism which were popularized by the writings of Feuerbach, Marx, and Nietzsche. Nietzsche even pronounced the death of God in one of his writings. He announced the death of God, as man is ‘awakened’ to the ‘reality’ that God is only a creation of the human mind. Today’s society is very much influenced, although mostly indirectly, by the banner of humanism that fiercely denounces the existence of God and His requirements. Humanism passionately proclaims that the acknowledgement of God is a declaration of war against life, against nature, against the will to live; and that Christianity is the formula for every slander against this present world and guilty of proliferation of ‘lies’ of a world beyond or afterlife. Out of this, came the atheistic Communist ideologies, which for some time in the past, has pronouncedly divided the world. Then, there were also the philosophical movement known as Existentialism, which ironically had Christian origins through the work of Kierkegaard, has nurtured within it a newer type of atheism, popular since the Second World War. Such a deluge of assault on the Christian faith would seem overwhelming and puzzling to those who profess faith in it. God and Christianity seem to have often called down upon strong denunciations. But it is not entirely out of reason. There has been the spectacle of inter-denominational strife, the growing cynicism towards the authenticity of those who were key figures of the Christian faith as against their extravagant lifestyles, memory of persecutions, and the political conservatism of many Christians — all these must be taken into consideration. However, what could be considered a more major reason for rejection is because of the more common association of Christianity with Puritanism. There have, indeed, always been pronounced ascetic elements in the Christian experience, although they are considerably less than in most other of the world religions. It can be said though, that Puritanism and ascetism obviously have important place in certain kinds and phases of different religions. Puritanism demands the population at large to conform to it. Central to the Christian belief is the submission to the Supreme Being, and His instructions. The world, as symbolized by Nietzsche, continuous to express a strong reaction against such beliefs. God and his laws are often received as restrictive, since man’s experience show that he possess desires and instincts which often goes in conflict to what God approves, and must therefore contend with it for most of his time. For most men, this seems to constitute a kind of conspiracy to confine human self-expression and freedom. It is not surprising then, to see an abundance of decay in wide areas of society, since unwillingness to submit to God’s authority is more appealing in order to gratify the self. God is therefore seen as an enemy against the fulfilment of the desires and plans of the self. In addition to this, many simply suspect that those â€Å"kill-joy† Christians, do make those impositions on others condemning jollification and gaiety, as an unconscious repressions and anxieties which stems from Freudian influence. The rejection of the divine and supernatural is not just a mere intellectual scepticism about the truth of God and Christian beliefs; it has also been an emotional rebellion as well. Social factors have contributed. As we have seen, the dislocations caused by industrialism in many Western countries, have produced the alienation of much of the working masses from Christianity. In addition, social forces have brought a distrust of the older forms of authoritarianism. This was already demonstrated between the World Wars, the rejection of being ruled by a higher force. Moreover, this has been heightened after the war where many younger folks have opportunities of work and spending that often creates a sense of being relatively independent. This new found independence rewards man’s desire to be the sole controller of his own life. Such an attitude was already displayed since man’s creation. Self-rule, the rebellion against God’s authority has become the norm. With this development, the traditional forms of Christian teaching and preaching and the presentation of the ethical side of Christianity as something fixed and God-given have not had a widespread effectiveness. What is more popular in many folks of today’s generation is the adherence to anti-authoritarianism and which continuous to stimulate anti-Church feeling, even to the political level. Various advocacies that are being presented with much militancy and following today (i. e. same sex-marriage) run in complete opposition to God- declared laws. It is therefore not an unexpected condition that those who support such advocacies will reject God’s authority and existence. God’s ‘in-existence’ would mean that man can do whatever seems right in his own eyes. Truth and right is therefore relative. Also, aside from the agnostics and anti-religious atheism, are those within the so-called Christian societies, are a large number of people who simply do not attend church or religious ceremonies (Smart, pp. 558-573). They are not necessarily lacking in religious belief, but nevertheless they do not feel themselves called upon to belong to any religious organization. They are people who live in a large, gentle twilight zone between religiousness and agnosticism. They have inherited much of the humanist movement, but they do not share the intellectual presuppositions. They include many, therefore, who, when asked, profess belief in God — or more vaguely in a Power which controls the cosmos. But they are not convinced of actively participating in worship of such a Being as something essential of one’s existence. They are not inclined to pray, seek God, read the Bible, though they might possibly do so in times of stress or great danger. They are, for the most part, alienated from the fellowship with God and the fellow believers. They are aware of the differences of teachings in different denominations, and are thus mistrustful of dogma. They have no wish to deny God’s existence outwardly, but they do not desire to seek and know Him. They have reverence for a Creator; but they feel that God is distant and detached. They respect Christian moral values, but they reject Puritanism. They do not have much sense of sin, but they admire saintliness. They are worried by death, and they hope to live for a better afterlife. But the division between heaven and hell they do not feel. Such people far outnumber the committed atheists and the explicit agnostics. For many members of society today, science possess greater prestige derived from the practical benefits of technology and the awesome mumbo-jumbo surrounding the expert, has superseded that of religion. The current civilization can be depicted in such a state. Although the blatant atheists and agnostics have been relatively few, the influence of their thinking has been formidable. Despite the ‘advancement’ in knowledge, man has generally been ignorant of God and His ways. What is generally esteemed as ‘wise’, those who reject God, does not see the pointlessness of their argument. Creation itself speaks as a witness to His superiority and existence. What is evident in creation is the presupposition of a Creator. If the world and the universe came out of chaos, scientific discoveries show that everything in it has a purpose and held with much order, which could not basically flow in congruence with the ‘accident’ theory. Also, the amazing functions of the human body, also defy such a premise that man was created by chance. For man to reject his Creator and His authority is one of the most miserable and worse thing that has occurred to man. Man indeed is very much in need of redemption from the futility of his own way of thinking. Reference: Smart, Ninian. (1984). Contemporary Religious Experience. The Religious Experience of Mankind. New York: Charles Scribner’s Sons

Free Essays on Language And Communication In Culture

"The squeaky wheel gets the grease" Which means it is best to speak up according to Americans. But a saying in Japan the goes; " The nail that sticks out gets hammered back in" which implies that it is better to keep quiet. That is one difference that you can find between cultures but there are also similarities in the way we communicate. The way families communicate are pretty similar wherever you go, Other types of groups have their own way of communicating also. In America it is usually better to be more direct in most situations than in other cultures. If you don't tell people what you want you are seen as being insecure or lacking in confidence. A man especially in today's society must be certain of his statements or he is thought to be soft. Whereas a woman can get away with more indirect way of talking because we are thought to be a weaker sex any way and a woman who always asks for exactly what she she wants is too bossy or a bitch even. Both genders use indirectness but in different situations if they are talking to a boss, co-worker or an employee there are different ways to say and get what you want out of the person(s) being asked. In Japan there is a lot more use of indirectness because it is impolite of a person to demand with directness something even if they are below your status. You are expected to know what you are supposed to do as a person of lower status so you do not really need to be asked but rather state the situation and let them know through indirect statements that they are to take over. In Japan they often give greater value to silence and that some ideas are best communicated without being clearly stated. One of the basic values of the Japanese culture is that of the omoiyari which means "empathy" so you are expected to be in tune to others emotions. "Only an insensitive, uncouth person needs a direct, verbal, complete message", said by a Japanese anthropologist Takie Sugiyama Lebra. Another type of ... Free Essays on Language And Communication In Culture Free Essays on Language And Communication In Culture "The squeaky wheel gets the grease" Which means it is best to speak up according to Americans. But a saying in Japan the goes; " The nail that sticks out gets hammered back in" which implies that it is better to keep quiet. That is one difference that you can find between cultures but there are also similarities in the way we communicate. The way families communicate are pretty similar wherever you go, Other types of groups have their own way of communicating also. In America it is usually better to be more direct in most situations than in other cultures. If you don't tell people what you want you are seen as being insecure or lacking in confidence. A man especially in today's society must be certain of his statements or he is thought to be soft. Whereas a woman can get away with more indirect way of talking because we are thought to be a weaker sex any way and a woman who always asks for exactly what she she wants is too bossy or a bitch even. Both genders use indirectness but in different situations if they are talking to a boss, co-worker or an employee there are different ways to say and get what you want out of the person(s) being asked. In Japan there is a lot more use of indirectness because it is impolite of a person to demand with directness something even if they are below your status. You are expected to know what you are supposed to do as a person of lower status so you do not really need to be asked but rather state the situation and let them know through indirect statements that they are to take over. In Japan they often give greater value to silence and that some ideas are best communicated without being clearly stated. One of the basic values of the Japanese culture is that of the omoiyari which means "empathy" so you are expected to be in tune to others emotions. "Only an insensitive, uncouth person needs a direct, verbal, complete message", said by a Japanese anthropologist Takie Sugiyama Lebra. Another type of ...

Marketing Report for Allstar Brand to enter Latin America

Marketing Report for Allstar Brand to enter Latin America Introduction The Allstar Brands Corporation was founded in 1924 and is among the leading makers of packaged goods around the world (James, Deighan and Spotts 19). Over the years the company has merged or acquired several smaller packaged goods companies.Advertising We will write a custom research paper sample on Marketing Report for Allstar Brand to enter Latin America specifically for you for only $16.05 $11/page Learn More Today the company is made up of three divisions namely Consumer Products, International and Pharmaceuticals. The Consumer Products division is primarily concerned with a number of packaged goods including laundry detergent, bar soap and shampoo. The International division is in charge of the distribution of Allstar products in international markets around the world. The Pharmaceutical division is in charge of the production and marketing of ethical and over the counter medications (James, Deighan and Spotts 19). The primary product curre ntly offered by the Allstar brand is an over the counter cold liquid known as Allround. The products designed as combat remedies are designed to relieve several basic symptoms including aches and fever, nasal congestion, chest congestion, runny nose and coughs. It is common for allergy remedies to be grouped together with cold remedies due to the fact that these address many of the same symptoms as cold remedies (James, Deighan and Spotts 21). In the current over the counter cold and allergy market the Allstar brand has four other competitors. The cold and allergy industry is divided into five different product categories namely cold liquid, cough liquid, allergy capsule, cold capsule and nasal spray (James, Deighan and Spotts 20). The five firms offer a total of 10 brands that cater for these product categories. Based on current statistics the Allstar brand currently accounts for 12% of the total sales in the industry (James, Deighan and Spotts 20).Advertising Looking for r esearch paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The current financial statistics indicate that Allround which is the company’s only product is performing fairly well within the market. Based on statistics from the last period the product managed to report sales of $ 214.3 million (James, Deighan and Spotts 29). The company reported a gross margin of $132.5 million and after making deductions received $ 50.7 million in net profits for the same period (James, Deighan and Spotts 29). It is the belief of the senior management that the OCM group will continue to make even more significant contributions in the coming years. For this reason it will be wise to consider what goals the company intends to achieve to improve its current position in the future. Goals In this section some of the crucial goals will be highlighted and some insight will be shed on how to improve. For example, one of the goals tha t Allstar will have to focus on includes maintaining the drive within the company as far as product development is concerned. According to the company report there are expected to be a released reformulations of the Allround brand within a year. In addition to that it has been reported that three new products are expected to be released by the beginning of the third period (James, Deighan and Spotts 29). This drive to continue production of new and competitive products is crucial because one risk associated with the industry stems from the fact that new competing products can be launched at any time within the market. To push this point further home, it has been reported that Curall announced the introduction of a new drug called cold cure in the same period (n.p.). This is of special concern to the company because this new drug is the second drug by Curall to be launched into the market suggesting a loss in the market to this drug.Advertising We will write a custom research paper sample on Marketing Report for Allstar Brand to enter Latin America specifically for you for only $16.05 $11/page Learn More In addition to this it has been observed that prior to this launch Curall had only a cough liquid which did not affect the market for Allround whereas cold cure may have a direct effect on sales in the following period (James, Deighan and Spotts 20). The company must therefore focus on research and release new products drugs to be more competitive. Another important goal for the company to focus on in the coming period is that of increasing expenditure on advertising. The main reason for this is due to the fact that advertising plays a major role in creation of awareness among a product’s consumers. In addition to that it has been reported that advertising can be used to shape consumers perception about products (James, Deighan and Spotts 25). Based on that information it is clear to see that the company risks losing business by not advertising adequately. In addition to the above information highlighting the importance of advertising it was reported that in the just concluded period the total expenditure on advertising went up by $19.6 million whereas promotional expenditure increased by $ 6.3 million (n.p.). This fact proves that competitors are increasing spending on advertising and thus the company should make efforts to also increase expenditure on advertising. The focus on increased advertising expenditure should also be driven by the fact that when listed against 10 competitors it was noted that the company expenditure on advertising had it ranked between 5th and 6th (n.p.). In addition to focus on advertising it would appear that in order to improve its competitive position the company will need to consider increasing its focus on the mass merchandiser sales. This is due to the fact that it was reported that during the last period mass merchandiser sales showed the strong growth with 8% (n.p.). Thi s statistic indicates that it is likely that with more emphasis sales from this sector can grow even further. Given the increase in mass merchandiser sales it is possible to see that the company risks losing business if it does not increase the sales force in this area. Upon observation of the company sales force it was noted that only 10 of the sales staff were mass merchandisers (James, Deighan and Spotts 27). When this figure was compared with competitors it was noted that the number was very low and for this reason the number of mass merchandisers for the next period should be increased. It may be that the competition has not yet identified this potential loophole thus giving the company a head start.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In addition to the sales force it would also be prudent to focus on ways to increase retail sales. This is due to the fact that it was reported that retail sales increased by 4.6% for the ended period (n.p.). In order to achieve this there is a need to reassess the current prices of products. It has been observed that the current Manufacturer’s Suggested Retail Price (MSRP) for Allround is $5.49. In addition to this retailers receive an allowance of 13% and a volume discount of 30%. It has already been observed that the current price was significantly higher than that of its competitors (James, Deighan and Spotts 24). To increase the retail sales further it would appear wise to make reductions on the MSRP. Overall Competitive Strategy Situation Analysis: As it has been mentioned earlier in the report Allround has so far been a successful and profitable brand with sales exceeding $200 million at the manufacturer’s level during the last period. These sales figures transl ate to net income of slightly over $50 million (James, Deighan and Spotts 29). However it has been observed that the company urgently needs to increase it expenditure due to trends within the industry. It has already been reported that competitors have launched competing products into the market that are likely to affect the sales figures of the company in the coming period (n.p.). This matter causes a lot of concern and needs urgent remedial action due to the fact that the product in question is in the same category of products such as Allround. In addition to the competing products in the market it has already been observed that there have been significant increases in advertising and promotional expenditure in the concluded period (n.p.). Given the crucial role played by advertising in shaping customer perceptions it would appear that the company will need to increase its expenditure on advertising in response. Also to be given consideration in the upcoming budget is the need to increase the sales force. This comes in light of the fact that mass merchandiser sales had increased significantly (n.p.). This report comes when the company is ill equipped to deal with this sector of retail sales and such some money needs to be spent on this sector in the upcoming budget. It has also been observed that despite the good performance in the just ended period, Allround’s prices were comparatively high (n.p.). At the same time it has also been observed that trends within the market indicate that retail sales were increasing. It has therefore been suggested that with a view to improving sales further, the MSRP be reduced and the allowances and volume discounts be increased as an incentive. SWOT: In the case of Allround its main strength stems from the fact that the company has no competition in the manufacture of cold liquid (James, Deighan and Spotts 20). In an overview of the industry it is noted that the company is in competition with four other firms. The fir ms all produce products that can be categorized into cold liquid, cough liquid, allergy capsule, cold capsule and nasal spray. The five companies offer a total of 10 brands within the market and only Allstar provides cold liquid from this list (James, Deighan and Spotts 20). In the market a brand can be availed in three forms namely liquid, capsule or spray (James, Deighan and Spotts 22). The consumer’s selection of a product with regard to form is usually based on personal preference. For this reason those who prefer liquid form the only available option is Allround. Being a relatively new market the company will also exhibit some weakness in comparison to the competition. This is because it has been observed that advertising plays a major role in creation of brand awareness among consumers (James, Deighan and Spotts 25). The entry into the market suggests that brand awareness is comparatively low and therefore will require much more expenditure to build. Another weakness th at the company has within the new market is a lack of resources. It has been reported that the company senior management will only make budget increases based on results from sales and profitability (James, Deighan and Spotts 29). This leaves the company at a disadvantaged position when compared with its competitors. This is the case given the significant financial input that is required to address the current financial demands for the next period. However, there are some opportunities that the company can exploit to improve its position in the market. It has been observed the United States Food and Drug Administration regulate the amount of medication for various periods of relief. Based on this a drug can be made in a 4 hour formulation such as Allround or in 12 hour formulation (James, Deighan and Spotts 22). This presents an opportunity for the company due to the fact that it can still produce 12 hour formulations of the same drug to improve its product range. In addition to cha nging the formulation to increase product range another opportunity exists in making different cold formulations. It has been reported that a brand can be made available in one of three forms namely liquid, capsule and spray (James, Deighan and Spotts 22). It has been reported nasal sprays typically provide faster relief than other forms of drugs (James, Deighan and Spotts 22). In addition to that it has also been reported that most consumers find the capsule form more convenient than liquid (James, Deighan and Spotts 23). The production of a nasal spray or capsule for relief of cold and flu symptoms presents an opportunity. In order to have a complete marketing plan the company also has to prepare to deal with threats. The main threat to the company exists in the form of its competitors and the likelihood of their releasing similar products within the market. The current statistics places the number of competitors in the market at 5 (James, Deighan and Spotts 20).It has already bee n observed that one of the competitors released a product that may affect sales for the coming period (n.p.). Basis for effective competition: In order for the firm to remain competitive in the coming periods it would have to increase its expenditure on advertising and promotions. This comes in light of the fact that the market indicates spending on advertising is increasing (n.p.). In addition to this it has already been established that advertising plays a crucial role in product awareness. For these reasons the marketing plan for the future would require this change be made. It has also been noted that there has been a significant increase in retail sales (n.p.). For this reason the company will need to consider means to increase these sales further. It has been reported that Allround’s MSRP was significantly higher than competing brands (James, Deighan and Spotts 24). It would appear that to improve the company’s competitive position a reduction should be made on t he MSRP and some incentives such as increased promotional allowances and volume discounts. Finally it would appear that the company will need to increase the number of mass merchandisers on its sales force. This comes in light of the fact that there was significant increase in the sales volumes from mass merchandisers (n.p.). To maintain a competitive position would thus require that the company increase the numbers involved in mass merchandising. It is also crucial that the company continue research on new products and release them into the market as soon as possible. This comes in light of the fact that competitors are constantly producing new products to compete with existing company products (n.p.). Resources and Capabilities: Based on the results from the previous year it was reported that the company made a net income of slightly over $50 million. Using the available resources to improve the company position to allow it be profitable in the coming years requires some adjustmen ts to be made. It was observed that an increase of funding for promotion was required and after calculations it was reported that promotion would now be worth 19% of the budget. Advertising expenditure also had to be increased to meet the current demands. This saw the expenditure on advertising rise to 38% of the budget. It was also observed that the company required adjustments on its sales force in order to meet the demands of the market. The sales force adjustments suggest the sales staff will now consume 41.3% of the budget. In addition to this it was observed that the company needed to work on production of new products. This required a budget allocation of 1.7% to finance research. The total amount for this budget came to $29.1 million. The previous budget for the period was $28.3 million (James, Deighan and Spotts 30). Given the amount of net income made from the previous period it would appear that the company has the resources to finance this budget and the associated incre ments. Segmentation, Target, Positioning Segmentation options and final analysis: The industry selected is basically divided into segments based on the way products are branded (James, Deighan and Spotts 28). There are three standard product categories in the OTC market namely cold, cough and allergy. As earlier mentioned since the company currently has only one product in the market the segment that it will operate in is the cold segment. This segment produces 59% percent of the revenue from sales of OTC drugs (James, Deighan and Spotts 28). This represents a very large segment of the OTC market. Within the segment the company has to compete with 5 competitors. Of the five competitors currently only one company has a product that generated more revenue than Allround (James, Deighan and Spotts 28). Target: The target group for the company represents 59% of the current OTC market (James, Deighan and Spotts 28). However, since the company is only selling a single product the remaining 41% of the market also exists as a potential target market for the company’s future products. Based on the sales in relation to brand awareness it would appear that if the company increases expenditure on advertising there is bound to be a significant increase in sales. This is based on the fact that all the companies that report greater brand awareness than Allround also report greater sales (James, Deighan and Spotts 29). Positioning options: As it has been mentioned above all the companies that have reported greater brand awareness have also recorded greater sales than Allround (James, Deighan and Spotts 29). The positioning strategy for Allround therefore is to spend more on advertising to create greater brand awareness and greater sales. In addition to that the company also intends to spend an increased amount on increasing the sales force to improve overall sales. Marketing Mix Product: It has already been observed that the company’s strength stems from the fact that it has the only cold liquid product currently available. All the remaining competitors either produce a cold capsule or a nasal spray (James, Deighan and Spotts 20). For this reason the company intends to take full advantage of this position to market its product. It is the only product that alleviates several symptoms with one drug. This fact has been reported to be the reason many consumers prefer the brand (James, Deighan and Spotts 22). At the same time the company also intends to increase expenditure on research aimed at producing new products to be released in the near future. Promotion: Another essential aspect catered for in the marketing plan was the promotional approach. The approach that will be used with regard to advertising will be the same as before just that there will be more spending on each segment. It has been observed that the previous budget allocated 25% for primary demand adverts, 25% for benefits approach adverts, 25% for comparison approach adverts an d 25% for a reminder approach adverts (James, Deighan and Spotts 25). The marketing plan suggests similar allocations for the new amount. However, the message of the advertisements needs to be changed to reflect greater maturity than those of the previous period. The increased retail sales suggest that there should be an increase in the amount of promotional material within the stores. Price: Based on the significant increase observed in retail sales the marketing plan suggests price reductions for the coming period (n.p.). Due to the trends within the market it would appear that there is a need to encourage sales to increase further. To achieve this there is going to be a reduction in the MSRP to reflect this need. In addition to that there are going to be reductions made in the promotional allowances and volume discounts. This is aimed at increasing the revenue earned from sales of Allround and act as an incentive for sellers of the product. Place: In addition to the increased adv ertising in retail stores and incentives to sell the product the marketing plan will also include shift of focus on the marketing place. In the analysis of the business for the next period it was observed that sales from mass merchandisers reported a significant increase (n.p.). It has been suggested that an increase is made in the number of mass merchandisers. James, Stuart W., Michael Deighan and Harlan Spotts. MarketShare: The Marketing Principles Simulation. Virginia: Interpretive Simulations, 2005. Print. n.p. The MarketShare Case. Interpretive Simulations. n.d. Web.