Nixon The Media

Nixon The Media Superpower's today don't depend vigorously on such factors as land, military and populace any longer. They depend on something more prominent; an undetectable hand, to control the eyes, ears, and discernment on land limits, just as individuals' information. At present, the United States of America is the world's superpower. The nation's leaders in this manner got known to be the most remarkable pioneers on the planet. The main power that can change a president's status effectively is the media, which can surpass the intensity of the Supreme Court and the forces of Congress, set up. This influence was exemplified on account of Richard Nixon, America's President during 1968-1974. In the event that it were not for the media, this man would at present be remaining as a blameless inheritance in American history; the media had provided the ability to uncover Nixon and carried him to justice.The media is an amazing political device and to an enormous degree the media decides the sheers and disappointments of politicans .Richard Milhous Nixon, 37th President of the Unite...Throughout his profession he put together his sheers with respect to controlling the media. The capacity to control data in his profession empowered Nixon to utilize the media as a weapon against his adversaries, manhandling the First Amendment.In America, the First Amendment ensures the right to speak freely including the press . The media can be useful by illuminating the open what they should think about government officials and embarrassments. The long stretches of Richard Nixon's administration were loaded with misinterpretations and outrages that were never talked about preceding his presentation in the media. Maybe the first run through Americans had truly encountered the intensity of the media engaging with White House insider facts was during the Nixon Scandal .Nixon's experience might not have made him the most joyful all things considered, however his encounters set up the individual of wh at his identity was.

How to Write Good College Essays

Step by step instructions to Write Good College Essays Step by step instructions to Write Good College Essays Composing a school exposition may appear to be abundantly convoluted initially. In any case, on the off chance that you comprehend what is required from you and how to merit your perusers gratefulness, you get all opportunities to succeed. This article will assist you with becoming acquainted with some extraordinary insider facts of composing great school papers. Mull over them, and you make certain to pick up composing great school papers. Furthermore, commit two or three minutes of your opportunity to peruse an article on great research project themes, how to compose a decent school exposition, and survey a rundown of good paper points: The most effective method to compose great school articles: Secret 1. Maintain a strategic distance from clichés When composing a school paper, you should remember that the council glances through many totally indistinguishable expositions. Along these lines, so as to succeed, you have to make a standing apart paper. Think about some restrictive data about you so as to pull in the perusers consideration from the main sight. The most effective method to compose great school papers: Secret 2. Set up a connection among you and your peruser Show the peruser that it is simple for you to converse with him/her. Envision that you are having a discussion with a questioner who is attempting to expose you. Notwithstanding, mind that a variety of individuals will peruse your paper. In this way, be cautious when discussing the passing of your nearby individuals or something private. Step by step instructions to compose great school articles: Secret 3. Be straightforward You know, the peruser doesn't hope to see a hero in you. In this way, there is no requirement for you to misrepresent your capacities. Instructions to compose great school expositions: Secret 4. Concentrate on your qualities yet don't dismiss your shortcomings This is here and there implies being genuine to the peruser. In addition, there are no ideal individuals, so on the off chance that you center around your qualities just, the peruser may feel that you keep down something. The most effective method to compose great school articles: Secret 5. Use humor Utilize significant jokes yet be cautious with them. Various individuals have diverse comical inclination. The most effective method to compose great school articles: Secret 6. Make an infectious presentation and powerful end For the most part, these two sections establish the last connections from perusing. That is the reason it is so critical to invest enough energy making them powerful. Step by step instructions to compose great school expositions: Secret 7. Check and inquire The more slip-ups you will locate, the more possibilities you should get a high evaluation on your paper. Step by step instructions to compose great school articles: Secret 8. Put stock in yourself! Keep in mind, the person who consistently ponders achievement will absolutely succeed! Along these lines, good karma with your school paper! On the off chance that you don't have the foggiest idea how to compose great school articles and need proficient assistance with composing, don't stop for a second to put in a request on our site and get your school paper composed by proficient scholars! Related posts: Arrangement Essay Paper Writing Guide Paper Help Draft Essay Rough Paper Editing Service

The Im??rt?n?? of Product Positioning t? the M?rk?ting Pl?n

The Im??rt?n?? of Product Positioning t? the M?rk?ting Pl?n Have ??u ?v?r w?nd?r?d h?w m?rk?t?r? kn?w wh?t product t? bring t? ??ur door ?t???Well, they looked you up.That way, it seems like they’ve just got that stuff you are looking for at the time you are looking for it.If on the other hand as a marketer you wonder how your colleagues are making huge sales.Well, they sell more because they position better.Product positioning is a f?rm ?f m?rk?ting th?t ?r???nt? the b?n?fit? of ??ur product to a ??rti?ul?r t?rg?t ?udi?n??. Thr?ugh m?rk?t research and focus gr?u??, m?rk?t?r? ??n d?t?rmin? which audience t? t?rg?t b???d ?n favorable r????n??? to the ?r?du?t. It’s almost like magic.R????r?h can ?l?? d?t?rmin? which ?r?du?t b?n?fit? ?r? th? m??t appealing to th?m.Knowing this inf?rm?ti?n h?l?? streamline m?rk?ting efforts ?nd ?r??t? ?ff??tiv? marketing m????g?? th?t driv? m?r? l??d? and ??l??.It ?l?? h?l?? diff?r?nti?t? th? ?r?du?t ?r service fr?m th? ??m??titi?n in th? m?rk?t?l???.Pr?du?t ???iti?ning i? ?n im??rt?nt ??m??n?nt ?f ?n? m?rk?t ing plan, but it d???n’t h?v? t? b? limited t? ?n? ?udi?n??.F?r example, a ?r?du?t m?? h?v? a m?in t?rg?t ?udi?n?? ?nd ?l?? a ????nd?r? ?udi?n?? th?t i? also int?r??t?d in the ?r?du?t, but ??rh??? in a diff?r?nt w??.E??h audience will find th? product ?????ling for diff?r?nt reasons, which is wh? it’? im??rt?nt to tailor marketing m????g?? t? f??u? on th? b?n?fit? each ?udi?n?? v?lu?? m??t.Elements ?f Pr?du?t PositioningPr?du?t ???iti?ning can involve a number ?f different ?l?m?nt?. A ?r?du?t can be ???iti?n?d in a f?v?r?bl? way f?r a t?rg?t audience through ?dv?rti?ing, th? channels ?dv?rti??d thr?ugh, th? ?r?du?t packaging, ?nd ?v?n th? way the product i? ?ri??d. F?r ?x?m?l?, market research m?? have revealed that the ?r?du?t is ???ul?r among mothers. What d? th?? lik? ?b?ut th? ?r?du?t? Wh?t ?h?uld b? highlighted about th? product t? ?ttr??t them? And wh?r? ?h?uld the ?r?du?t b? ?dv?rti??d to reach them? With the answers to th??? questions, ?n ?ff??tiv? marketing ??m??ign ??n b? ?r??t?d t? send b?n?fit-driv?n m????g?? to the target ?udi?n?? wh?r?v?r th?? m?? b? (?u?h ?? F???b??k, wh?r? t?rg?t?d ?d? ??n b? purchased b???d ?n demographics ?nd int?r??t?).WHY IS PRODUCT POSITIONING IS IMPORTANT TO THE MARKETING PLAN? In m?rk?ting, a products t?rg?t m?rk?t is a set ?f ??n?um?r? with ?imil?r characteristics and n??d? who might be int?r??t?d in bu?ing th? product.Marketers ???iti?n their ?r?du?t within the target m?rk?t t? g?in new ?u?t?m?r? and ?u????d in ???uring m?r? customers th?n ??m??ting ?r?du?t?. P??iti?ning requires m?rk?t?r? to research their customers ?? th?? und?r?t?nd th? ??int of vi?w ?f t?rg?t m?mb?r?.Once m?rk?t?r? ??? th? product fr?m the ?u?t?m?r ??r????tiv?, th?? ??n use ?dv?rti?ing t? persuade t?rg?t m?rk?t m?mb?r? t? bu? the product.H?r? are a f?w reasons ?r?du?t positioning is im??rt?nt to marketing:1. Customer N??d?Eff??tiv? ?r?du?t ???iti?ning requires a clear understanding ?f ?u?t?m?r needs ?? th?t th? right communication channels ?r? ??l??t?d ?nd k?? m????g?? will resonate with customers.Pr?du?t ???iti?ning starts with id?ntif?ing specific, niche market segments to target not ju?t w?m?n ?v?r 25 but women fr?m 25 to 30 who w?rk in ??ni?r-l?v?l management ???iti?n?, make $X per ???r, ?r? ?ingl? ?nd ?nj?? sporting ??tiviti??.Th? m?r? ????ifi?, th? b?tt?r.In ?dditi?n t? id?ntif?ing the ?u?t?m?r b???d ?n demographic ?nd ????h?gr??hi? (??r??n?lit?/lif??t?l?) ?ttribut??, m?rk?t?r? need t? und?r?t?nd ?u?t?m?r n??d?, ?????i?ll? relative t? the ?r?du?t? and ??rvi??? th?? h?v? t? ?ff?r, t? ?l??rl? ??nv?? value ?? ??rt of their m?rk?ting ?l?n. With?ut proper product ???iti?ning, marketing ?l?n? ?r? in??m?l?t?.2. T? Make Entire Organisation M?rk?t-?ri?nt?dProduct positioning i? a ??rt ?f th? broader marketing philosophy. It concerns with id?ntif?ing ?u??ri?r ?????t? ?f product ?nd matching th?m with consumers m?r? ?ff??tiv?l? th?n ??m??titi?n?.This philosophy m?k?? the ?ntir? organisation market ?ri?nt?d.Attention-Capturing ?nd Cost S?ving?C?n?um?r? face ??mmuni??ti?n ?h?nn?l? fill?d ?r ?v?n overfilled with marketing and advertisements. The fragmentation of ??n?um?r ?tt?nti?n across ?n expanding numb?r of communication ?h?nn?l?, r?nging fr?m ?t?nd?rd network television, ?tr??ming vid?? and mu?i? ?nlin? t? m???iv? multi?l???r games and bl?g?, magnifies this problem.P??iti?ning f??u??? ?n a ??rti?ul?r gr?u? and highlight? and ?im?lifi?? the ?r?du?t elements that speak t? th?t m?rk?t segment, ?ll?wing th? m????g? to ?ut through the ??mmuni??ti?n ?lutt?r.Th? n?rr?wing d?wn ?f th? market segments that driv? ???iti?ning can help r?du?? ?dv?rti?ing costs by limiting th? ??mmuni??ti?n ?h?nn?l? ?m?l???d t? d?liv?r ?dv?rti?ing. A bu?in??? w?uld likely forgo m??t ?r ?ll online ?dv?rti?ing on a ?r?du?t ?im?d at ??ni?r ?itiz?n?, because th?t m?rk?t segment ???nd? a minim?l amount of tim? ?nlin?.On the ?th?r hand, a business ??uld ?r?b?bl? limit t?l?vi?i?n advertising ?r f??u? ?n a ?m?ll handful ?f ?h?nn?l? f?r ?r? du?t? aimed ?t the tw?nt?-??m?thing ?r?wd, b???u?? that segment ???nd? ??m??r?tiv?l? limit?d time watching TV. Th? ?x?lu?i?n ?r limitation ?f ?n? ??mmuni??ti?n ?h?nn?l TV especially ??n mean a ?ub?t?nti?l savings in ??ur marketing ??m??ign.3. C?m??titiv? Pr???ur??Marketers must weigh ??m??titiv? pressures wh?n th?? are ??n?id?ring th? ???iti?ning ?l?m?nt? ?f th?ir m?rk?ting ?l?n?.Eff??tiv? positioning ??nv??? t? ??n?um?r? wh? thi? ??m??n?? ?r?du?t ?r ??rvi?? ?h?uld be preferred ?v?r other competitive ??ti?n? based ?n wh?t the company kn?w? ?b?ut th? target ?udi?n??? needs.Eff??tiv? marketing ?l?n? ?l??rl? identify how th? ??m??n?? ?r?du?t? ?r services ?r? different from ??m??tit?r? offerings and in wh?t w???.Th?r? is n? v?lu? in b?ing a m? t?? product ?ff?ring ?nd ?im?l? copying wh?t ??m??tit?r? are d?ing. M?rk?t?r? mu?t ?t?nd ?ut fr?m th? ?r?wd in w??? that h?ld v?lu? f?r their t?rg?t m?rk?t?. Thi? is wh? m?rk?t r????r?h ?nd product ???iti?ning i? very important to th? marketing plan4. C?mmuni??ti?n Ch?nn?l?Pr?du?t ???iti?ning h?l?? marketers ??n?id?r h?w th?ir offerings are diff?r?nt fr?m ?th?r? that ??n?um?r? h?v? t? ?h???? from.But it i? n?t enough t? know this fr?m ?n int?rn?l perspective marketers mu?t ??mmuni??t? thi? t? th? t?rg?t audiences.T? d? thi? ?ff??tiv?l?, th?? mu?t ?h???? ??mmuni??ti?n ?h?nn?l? th?t ?r? designed t? ??nn??t with their id?ntifi?d target ?udi?n??? ?t times wh?n they will b? most receptive to these m????g??.C?n?id?r how ?ut?m?bil? m?nuf??tur?r? ???iti?n th?ir products thr?ugh communication vi? t?l?vi?i?n ??mm?r?i?l? during ???rting events, f?r in?t?n??, or h?w cosmetics m?nuf??tur?r? run full-page, full-??l?r ?d? in womens magazines.It’s ?ll ?b?ut ???iti?ning ??ur ?r?du?t, ?nd marketing can’t d? without ???iti?ning.5. T? Communicate N?w ?nd Varied F??tur? Added Later ?nWhen a ??m??n? ?h?ng?? qualities ?nd/?r f??tur?? of th? existing products, such im?r?v?m?nt? ??n b? ???iti?n?d ?g?in?t products ?ff?r?d by the ??m??tit?r?. P roduct positioning im?r?v?? competitive strength of a ??m??n?.Normally, consumers consider ?r?du?t advantages before th?? bu? it.S?, ?r?du?t ???iti?ning ?r?v?? ?u??ri?rit? of ??m??n?’? ?ff?r? ?v?r ??m??tit?r?. It m?? also h?l? ??n?um?r? in ?h???ing th? right ?r?du?t.We liv? in ?n over-communicated ???i?t? â€" ??r ???it? ??n?um?ti?n ?f ?dv?rti?ing in the d?v?l???d world is at all-time high?. A? a r??ult, w? ??? ?r?und 5,000 to 10,000 adverts ?v?r? d??. For br?nd? to ?ut through th? jungl? of m????g?? we ??? d?il?, th? ?nl? h??? ?f l?nding a ?un?h i? t? be ?xtr?m?l? selective ?n wh? w? t?rg?t. Thi? means ??n??ntr?ting ?n n?rr?w target m?rk?t? and to ??gm?nt those markets even further f?r m?r? ?ff??tiv? m????ging. Thi? i? the ?rt ?f positioning.It’? a crucial ingr?di?nt in the bu?ing ?r????? â€" it’? ?b?ut ??t?bli?hing a place in ??ur ?r?????t’? mind. A place th?t m??n? ??m?thing. It’? ??ur ????rtunit? t? influ?n?? ??ur t?rg?t market’s ??r???ti?n ?f ??ur ?r?du?t? ?nd ??rvi? ??.If ??u ?h???? n?t to ?ddr??? the i??u? ?f product ???iti?ning h??d on, ??u are unlikely to succeed. Consumers ?r? ??n?t?ntl? positioning products in th?ir mind â€" if ??u don’t h?l? th?m, th??’ll position it with th? help of your competitors. Consequently, ??u w?n’t b? ??int?d in a g??d light.Cl??r, concise and m??ningful product ???iti?ning h?l?? ??u t? ?ut through the r?l?ntl??? n?i?? your competitors (and even unrelated ?r?du?t?) in th? m?rk?t?l???. On?? ??u’v? entered th? mind of ??ur ?r?????t, th?? can put your m????g?? into ??nt?xt with your ???iti?ning and th?? h?v? a b?tt?r chance of ?utting thr?ugh.6. Carefully Cr?ft?d Key M????g??Eff??tiv? product ???iti?ning ?l?? ??nv??? the differentiating, v?lu?-?dding ?????t? ?f ??ur ?r?du?t or ??rvi?? t? ??ur t?rg?t audience thr?ugh the ??mmuni??ti?n channels you h?v? selected.Th??? m????g?? ?r? designed t? ??nv?? how ??ur ?r?du?t i? diff?r?nt (?nd b?tt?r) th?n ??m??titiv? ?ff?ring?, ?? w?ll ?? to ?ddr??? th? v?lu?-?dd?d ?t tribut?? th?t are im??rt?nt t? ??ur ?udi?n??.Pr?du?t ???iti?ning i? ?t the f?und?ti?n of ?n? effective marketing plan b???u?? it im???t? th? ultim?t? ?ur?h??? d??i?i?n.7. To Cope with M?rk?t Ch?ng??On?? th? ?r?du?t i? positioned ?u?????full? doesn’t m??n th? task ?f m?n?g?r i? ?v?r. He h?? t? constantly watch th? m?rk?t.A? ??r n?w d?v?l??m?nt? in the market place, n?w ??m??titiv? advantages ?h?uld b? id?ntifi?d, discovered ?r developed t? suit the ?h?nging expectations ?f the market. It makes th? manager ??tiv?, alert ?nd d?n?mi?.8. Pr?mium paymentsG??d ???iti?ning ??m?nt? th? product in the ?u?t?m?r’? awareness which g??d f?r marketing. It giv?? th? customer inf?rm?ti?n ?b?ut th? ?r?du?t in unique w?? th?t resonates ?nd ?t?t?? th?ir mind f?r?v?r.If executed ??rr??tl?, ???iti?ning creates v?lu?, ?n?uring th?t ?u?t?m?r will ??? m?r? f?r th? ?r?du?t b???u?? th?? und?r?t?nd and agree with th? product’s position.This ?x??uti?n r??uir?? u?ing advertising t? ?x?l?in t? ??n?um?r? the similarities ?nd differences between the ?r?du?t ?nd ??m??ting ?r?du?t? ?? th?t ?u?t?m?r? und?r?t?nd wh? th?? ?h?uld ??? a ?r?mium.9. BrandingC?m??ni?? ??n ?h???? t? ?xt?nd th?ir ???iti?ning t? ?r??t? a brand. A brand i? a ??m??n? n?m? th?t labels a ?r?du?t ?r f?mil? of products ?nd carries a di?tin?t ???iti?n in th? minds ?f customers. Br?nd? th?t ?u?t?m?r? ??? ?? positive command premium prices.Brands ??n extend th?ir m?rk?t ???iti?n to n?w ?r?du?t? th?t th? ??r?nt ??m??n? intr?du???. This ?n advantage ?v?r ??m??ni?? who d?n’t h?v? br?nd positioning b???u?? unbr?nd?d new ?ff?ring? can’t ??mm?nd a ?r?mium.10. C?t?g?r? ClaimsM?rk?t?r? u?? advertising t? makes claims ?b?ut the category that the ?r?du?t b?l?ng? to ?nd d???rib? th? ?r?du?t’? ???iti?n in the ??t?g?r?. Category claims d???rib? h?w th? ?r?du?t i? better th?n competitors.For ?x?m?l?, ?n ?dv?rti??m?nt for a ??n ??uld make th? ??t?g?r? claim that it runs out ?f ink l??? ?ft?n th?n ?th?r pens.C?t?g?r? ?l?im? h?l? d?fin ? ?nd ?tr?ngth?n the ?r?du?t position ?nd ?v?r?ll br?nd.11. To M??t Ex???t?ti?n of Bu??r?Generally, th? ?dv?nt?g?? t? b? ??mmuni??t?d are d??id?d ?n th? b??i? of ?x???t?ti?n? of th? t?rg?t buyers. S?, product ???iti?ning can help r??liz? ??n?um?r?’ ?x???t?ti?n?.12. T? Pr?m?t? Consumer G??dwill ?nd LoyaltySystematic product positioning r?inf?r??? th? company’s name, it? product and br?nd. It ???ul?riz?? th? brand. Th? ??m??n? can ?r??t? g??dwill ?nd ??n win ?u?t?m?r l???lt?.The ?x??n?? associated with th? r????r?h that n?rm?ll? precedes ?r?du?t ???iti?ning represents th? m?in weakness of th? approach. Larger ??m??ni?? ?ft?n hir? marketing firm? to ??ndu?t extensive research, in?luding ?urv??? ?nd in-depth focus groups, to pin d?wn th? right m?rk?t ??gm?nt ?nd ??l??t th? appropriate packaging, ??l?r schemes ?nd ?v?n th? m??t appealing w?rd combinations. M??t small businesses lack the resources t? d??l?? a high-??w?r?d m?rk?ting r????r?h firm ?nd must r?l? ?n l???-f?rm?l m?th?d?l?g i?? to ?r??t? ?r?du?t positioning. Thi? may r??ult in in?d??u?t? preparation ?nd l??d t? a l???-?ff??tiv? ?r?du?t ???iti?ning ??m??ign.13. DifferentiationIf ?u?t?m?r? see ?n?ugh ???itiv? differences b?tw??n a product ???iti?n ?nd its ??m??tit?r? position the product b???m?? diff?r?nti?t?d.This means that th? ?r?du?t has th? ??m??titiv? advantage ?nd many customers b?li?v? th?t the product ??rf?rm? b?tt?r ?nd in w??? that ??m??ting products cannot perform.Th? customer may f??l that th?? have ?n ?dv?nt?g? over ?th?r ????l? wh? d?n’t u?? the ?r?du?t.Customers wh? t?ll others about thi? advantage furth?r diff?r?nti?t? b? making w?rd-?f-m?uth ??t?g?r? claims, enhancing the ?r?du?t’? ???iti?n ?nd ??r??ding favorable inf?rm?ti?n ?b?ut th? br?nd.Pr?du?ti?n P??iti?ning f?r Sm?ll Bu?in?????Whil? l?rg?r corporations h?v? th? budg?t? f?r ?xt?n?iv? m?rk?t r????r?h, ?m?ll bu?in????? m?? have a diffi?ult tim? ??ming u? with th? tim? ?r m?n?? t? d? it in depth. Instead ?f running focus gr?u?? ? nd d?ing t?n? ?f r????r?h, a ?m?ll bu?in??? ?wn?r ??n simply ??k th?ir n?tw?rk f?r th?ir ??ini?n?.If th?? ??ll??t information ?n ?u?t?m?r? ?nd their ?ur?h????, future ?r?du?t ???iti?ning strategies ??n b? b???d ?n ??tu?l sales d?t?.Thi? m?? ?v?n b? m?r? effective th?n b??ing ?r?du?t ???iti?ning ?n th? ??ini?n? ?f ??t?nti?l ?u?t?m?r?, such as in a f??u? gr?u?, because thi? ???iti?ning i? based ?n r??l behavior rather th?n ????ul?ti?n.14. Firm C?mmitm?ntWhil? a positioning ?t?t?m?nt is an internal m?rk?ting ??mmuni??ti?n, it ?l?? ?r?vid?? direction f?r wh?t ??u t?ll customers.If you use ?r?m?ti?n to project an im?g? ?f t?? quality, f?r instance, ??u pin ??ur r??ut?ti?n to th?t premise.Having a sense of dut? ?nd the urgency t? f?ll?w-thr?ugh often is g??d for m?tiv?ting a bu?in??? ?nd it? ?m?l?????. It ??n h?ld ??u ????unt?bl? f?r addressing any product ??n??rn? and th? n??d t? innovate ?g?in?t ??m??tit?r?.15. T? Design Pr?m?ti?n?l StrategyM?r? meaningful promotional ?r?gr?mm? ??n b? d ??ign?d. Based on wh?t advantages ?r? t? b? to intr?du??   new pr?du?t su?????full?. Pr?du?t positioning ??n ???i?t a ??m??n? in intr?du?ing a n?w ?r?du?t in the m?rk?t.It can position n?w ?nd ?u??ri?r advantages ?f th? ?r?du?t ?nd can ??n?tr?t? th? m?rk?t ???il?.THE GOALS OF PRODUCT POSITIONINGTh? ?im i? t? ???iti?n a product in th? mind of your ?r?????tiv? bu??r? and t? keep it t?? ?f mind wh?n th?? ?r? ??n?id?ring a purchase.To cut through, ??ur ???iti?ning must ??hi?v? thr?? ?bj??tiv??:It ?h?uld diff?r?nti?t? ??ur ?r?du?t fr?m your ??m??tit?r?’It should ?ddr??? im??rt?nt bu?ing ?rit?ri? in th? eyes ?f your ?r?????tIt ?h?uld ?rti?ul?t? k?? b?n?fit? ?r ?h?r??t?ri?ti?? ?f ??ur ?r?du?t ?r companyThe most successful ?r?du?t ???iti?ning ?tr?t?gi?? f?ll?w a ?im?l? set of ?h?r??t?ri?ti?? th?t ?r? n?t t?? di??imil?r t? th? b??t m?rk?ting messages.Th?? f??u? on d?liv?ring one primary messageTh?? m??n ??m?thing t? the t?rg?t audienceTh?? ???itiv?l? differentiate ?g?in?t the ??m??titi?nTh ?? ?r? r?l?v?nt t? th? t?rg?t ?udi?n??, n?t ju?t t?d?? â€" but int? th? futur?It i? believable, r?l?t?bl? ?nd credibleTHE ROAD TO ESTABLISHING YOUR POSITIONT? achieve the thr?? key ?bj??tiv?? of ?u?????ful ???iti?ning ?tr?t?gi?? ?utlin?d ?b?v?, you must h?v? a d??? und?r?t?nding ?f th? thr?? ?ill?r? ?f ???iti?ning. Y?u mu?t und?r?t?nd how ??ur t?rg?t m?rk?t m?k?? bu?ing d??i?i?n?.You mu?t und?r?t?nd how ??ur competitors ???iti?n th?ir ?r?du?t?. And ??u mu?t und?r?t?nd wh?t ??ur ?r?du?t has t? offer ?nd how it i? different.The three pillars are h??vil? int?rd???nd?nt. Th?r?f?r?, th?? mu?t be balanced with fin???? to ??hi?v? ??m??titiv? ?dv?nt?g?. If you ?nl? understand two ?f th? thr?? ?ill?r?, ??u lik?l? d?n’t know enough t? ?u?????full? ???iti?n ??ur product in th? context of ??ur prospects ?nd th? market.Und?r?t?nd ??ur target marketT? begin understanding your t?rg?t audience, ??u must d?v?l?? your ideal buyer ?r?fil? ?nd bu??r ??r??n??. This r??uir?? ?rim?r? research â€" ????ki ng t? your ?u?t?m?r? ?nd prospects directly â€" but it helps you to build an und?r?t?nding of your t?rg?t customer’s bu?ing ?rit?ri?:What ?r?du?t features ?r? im??rt?nt th?m?What ?r?du?t b?n?fit? do th?? ?m?h??i???H?w have you helped your ?xi?ting ?u?t?m?r? ??lv? their ?r?bl?m??Whi?h of those were the m??t important ?r achieved th? greatest outcome?Li?t their bu?ing ?rit?ri?, problems ?nd fru?tr?ti?n? in order ?f im??rt?n??. If ????ibl?, assign a quantitative weighting t? ???h ?rit?ri?n. If primary research in ??ur t?rg?t ?udi?n?? is n?t f???ibl?, ??n?ult ??ur ??l?? t??m, indu?tr? experts ?nd third ??rt? r???ur??? lik? F???b??k Groups, Cr?ig?li?t ?nd U??rT??ting t? create best-guess ???um?ti?n?.An?l?z? your competitorsR????r?h ??ur m?rk?t th?r?ughl?. Thi? r??uir?? a l?t ?f w?rk with a ??mbin?ti?n ?f ?rim?r? ?nd ????nd?r? r????r?h. Y?u ?h?uld look at the wh?l? m?rk?t â€" it’? th? ?nl? way t? und?r?t?nd th? ??nt?xt of th? ?ntir? m?rk?t.H?w?v?r, you should th?n ??m?l?t? more in-d?? th research ?n your five most im??rt?nt ??m??tit?r?.D?t?rmin? h?w th?? ???iti?n themselves, ??r??b??k examples ?f th?ir m????ging, sign-up to th?ir email n?w?l?tt?r?, g? thr?ugh th?ir ??l?? ?r?????, id?ntif? th? ?tr?t?gi?? th??’r? u?ing ?nd h?w ?u?????ful they have b??n.M?? bu?ing ?rit?ri? against th? ??m??titiv? l?nd?????N?w that ??u’v? ??m?l?t?d most ?f your m?rk?t r????r?h, you need t? m?? ??ur t?rg?t market’s bu?ing ?rit?ri? ?g?in?t your competitors’ ?r?du?t ???iti?ning.Cr??t? a t?bl? with two ??lumn? â€" ?n? with ??ur ?ri?riti??d and weighted buying ?rit?ri?, ?nd th? ????nd with how your competitors position against these ?rit?ri?.H?w d??? ???h of ??ur competitors ???iti?n th?m??lv?? ?g?in?t the t?rg?t ?udi?n??’? n??d??It’s ?uit? n?rm?l f?r m?r? th?n ?n? ??m??tit?r t? battle f?r th? ??m? ???iti?n in the m?rk?t. Expect the market l??d?r t? h?v? established a ?tr?ng ???iti?n within the highest ?ri?rit? buying ?rit?ri?. L??k ?ut f?r ??m??tit?r? wh? ?r? tr?ing t? ???u?? ??v?r?l positions th?ir positioning is ?r?b?bl? ??nfu??d. Don’t be ?ur?ri??d if one ?r more bu?ing criteria ?r? not b?ing targeted b? ?n? of your ??m??tit?r?.Try t? und?r?t?nd th? ‘wh?’ behind your ?n?l??i?. Wh? i? n?b?d? t?rg?ting X n??d? Wh? are Competitor A ?nd B b?ttling f?r criteria Y? How ??m? n?b?d? h?? tri?d to b?ttl? th? m?rk?t leader on th?ir ???iti?ning?Assess your product’s strength ?g?in?t th? t?rg?t ?udi?n??’? bu?ing ?rit?ri?During your ??nv?r??ti?n? with ??ur ?u?t?m?r?, ??u asked whi?h ?r?bl?m? ??u’v? h?l??d th?m to ??lv?. Y?u ?l?? asked them whi?h h?d th? gr??t??t impact ?n their business. C?mbin?d t?g?th?r, thi? d?t? will giv? ??u a gr??t vi?w on wh?r? your ?r?du?t is strong.You ?h?uld also look ?utw?rd â€" ?n?l??? ??ur ?r?du?t ?g?in?t ??ur competitors’ b???u?? it’? important t? und?r?t?nd the context of th? m?rk?t. If you ??n, buy ?nd dir??tl? ??m??r? your ?r?du?t? t? ??ur ??m??tit?r?’. If you ??n’t, d? your secondary r????r?h â€" ?l???? lik? G2Crowd ?r? gr??t f?r finding r?vi?w? ?f S??S products.For those in a diff?r?nt industry, start b? l??king on indu?tr?-r?l?t?d f?rum?, m????g? b??rd?, reviews ?nd gr?u?? where ????l? ?r? ?h?ring their th?ught? ?n diff?r?nt ??m??tit?r? in the m?rk?t. This ?h?uld giv? ??u some ?l??r ?ign?l? on wh?t’? h?t ?nd what’s not.Look f?r ??ur m?rk?t opportunitiesFir?t of ?ll, review ??ur research and analysis, ?nd th?n determine the opportunities that exist in the m?rk?t. I? th?r? an opportunity where you ??n d?liv?r and excel? W?uld you ??hi?v? ??ur bu?in??? g??l? if you ?u?????full? ???iti?n?d ??ur??lf in the vacant ???iti?n?If th?r? ?r? n? v???nt ????rtuniti?? in th? market (or th?r? ?r?, but it d???n’t m?k? sense to position ??ur??lf th?r?), you mu?t d??id? whi?h ??m??tit?r t? t?rg?t. In th? ?x?m?l?, I’v? deliberately ?i?k?d a very ?r?wd?d m?rk?t. There ?r? a l?t ?f ??m??tit?r? in the cloud h??ting indu?tr?, but it’? important t? n?t? th?t there’s still a hug? ????rtunit? t? dif ferentiate and achieve r??id gr?wth.Y?u mu?t determine whether th? buyer need i? strong enough, and wh?th?r ??u can ??ti?f? that n??d â€" or a ??mbin?ti?n ?f needs â€" b?tt?r th?n ?n??n? else. Are ??ur ??m??tit?r? vuln?r?bl? to ?tt??k if ??u ???iti?n on th?ir key buying ?rit?ri?? You must ??k ??ur??lf thi? ?u??ti?n, b???u?? th? b?ttl? will b? fi?r?? once ??u ?t?rt ?ng?ging.You’ll n??d t? find a b???hh??d t? ??t?bli?h a ?tr?ng h?ld on as ??u ?nt?r ??ur ??m??tit?r?’ market segment. I’v? ?u?????full? positioned ?r?du?t? ?n a hybrid of v?r? related bu?ing ?rit?ri?, but ultim?t?l? ?n? criteria mu?t t?k? ?ri?rit? ?r ??u ri?k blending in â€" w? ??hi?v?d thi? with extreme f??u?. W? t?rg?t?d ?ur beachhead ?nd th?n expanded ?ut once the ?tr?ngh?ld had b??n ??t?bli?h?dPOSITIONING STRATEGYPositioning ?tr?t?gi?? ??n b? ??n??iv?d ?nd d?v?l???d in a variety of w???. It ??n b? d?riv?d fr?m th? ?bj??t attributes, ??m??titi?n, ???li??ti?n, the types ?f ??n?um?r? involved, ?r th? characteristics ?f th? ?r?du?t class.All th??? attributes r??r???nt a diff?r?nt approach in d?v?l??ing ???iti?ning ?tr?t?gi??, even th?ugh ?ll ?f them h?v? th? ??mm?n ?bj??tiv? ?f ?r?j??ting a favorable image in th? mind? ?f the ??n?um?r? or audience.Th?r? ?r? seven approaches t? ???iti?ning     strategies:U?ing Product ?h?r??t?ri?ti?? ?r Cu?t?m?r Benefits as a ???iti?ning ?tr?t?g?Thi? ?tr?t?g? b??i??ll? f??u??? u??n th? ?h?r??t?ri?ti?? ?f th? ?r?du?t ?r ?u?t?m?r benefits. F?r example if I ??? Imported it?m? it b??i??ll? t?ll or illu?tr?t? a v?ri?t? ?f product ?h?r??t?ri?ti?? ?u?h as dur?bilit?, ???n?m? ?r reliability ?t?.Lets t?k? ?n ?x?m?l? ?f m?t?rbik?? ??m? ?r? emphasizing on fuel ???n?m?, some ?n power, looks ?nd others stress on th?ir dur?bilit?. H?r? C??l?? Ltd. ???iti?n? fir?t, ?m?h??izing dur?bilit? ?nd style f?r it? cycle.At tim? ?v?n ??u w?uld h?v? n?ti??d th?t a ?r?du?t i? ???iti?n?d ?l?ng tw? or m?r? product ?h?r??t?ri?ti?? at th? same tim?. Y?u w?uld h?v? ???n thi? in the ???? ?f t?? th???t? m?rk?t, m??t t??th???t? in?i?t? on ‘fr??hn???’ and ‘??vit? fighter’ ?? th? product ?h?r??t?ri?ti??.It is always t?m?ting t? tr? to ???iti?n ?l?ng ??v?r?l product characteristics, ?? it i? fru?tr?ting t? h?v? ??m? g??d ?h?r??t?ri?ti?? that are not ??mmuni??t?d.Pri?ing ?? a ???iti?ning strategyQuality Approach ?r Positioning by Price-Quality â€" Lets t?k? an ?x?m?l? and und?r?t?nd thi? ???r???h ju?t suppose ??u h?v? to g? and bu? a ??ir ?fj??n?, ?? ???n as ??u enter in th? ?h?? you will find diff?r?nt ?ri?? r?g? j??n? in the ?h?wr??m say ?ri?? ranging from $35 to $200. A? soon ?? look at th? j??n? of $35 ??u ??? th?t it is not good in quality.Wh?? B??i??ll? b???u?? ?f perception, ?? most ?f u? ??r??iv? that if a ?r?du?t i? ?x??n?iv? will b? a ?u?lit? product wh?r? ?? ?r?du?t th?t i? cheap i? lower in ?u?lit?. If w? l??k ?t this Pri?? â€" quality ???r???h it i? im??rt?nt ?nd i? l?rg?l? used in ?r?du?t ???iti?ning.In m?n? ?r?du?t categories, th?r? are brands th?t d?lib?r ?t?l? ?tt?m?t t? ?ff?r m?r? in t?rm? of ??rvi??, f??tur?? or ??rf?rm?n??.They ?h?rg? m?r?, ??rtl? t? ??v?r high?r costs ?nd ??rtl? to l?t the ??n?um?r? b?li?v? that th? ?r?du?t i?, certainly ?f higher ?u?lit?.Positioning ?tr?t?g? b???d ?n U?? or A??li??ti?nL?t? understand thi? with th? h?l? ?f ?n example like Nescafe Coffee for m?n? ???r? ???iti?n?d it ??lf ?? a wint?r product and ?dv?rti??d mainly in wint?r but th? intr?du?ti?n of cold ??ff?? h?? d?v?l???d a ???iti?ning ?tr?t?g? for the ?umm?r m?nth? ?l??.Basically this type of positioning-by-use r??r???nt? a ????nd or third ???iti?n for th? br?nd, ?u?h type ?f positioning is d?n? deliberately t? ?x??nd the brand’s m?rk?t. If ??u are intr?du?ing new uses ?f th? product th?t will ?ut?m?ti??ll? ?x??nd th? br?nd’? m?rk?t.Positioning ?tr?t?g? b???d ?n Pr?du?t Pr?????An?th?r ???iti?ning approach is t? ?????i?t? th? product with it? u??r? ?r a ?l??? ?f u??r?. M?k?? ?f ???u?l ?l?thing lik? j??n? have introduced ‘d??ign?r labels’ t ? d?v?l?? a f??hi?n im?g?.In this ???? the ?x???t?ti?n is that th? m?d?l ?r ??r??n?lit? will influence the ?r?du?t’? im?g? b? r?fl??ting th? ?h?r??t?ri?ti?? ?nd im?g? ?f th? model ?r ??r??n?lit? ??mmuni??t?d ?? a ?r?du?t u??r.L?t? not forget th?t Johnson ?nd Johnson r????iti?n?d its shampoo fr?m ?n? u??d f?r babies t? ?n? u??d b? ????l? wh? w??h th?ir h?ir fr??u?ntl? ?nd therefore n??d a mild people who w??h their h?ir frequently ?nd therefore n??d a mild ?h?m???. Thi? repositioning r??ult?d in a m?rk?t share.P??iti?ning ?tr?t?g? b???d on Product Cl???In ??m? product ?l??? we have to m?k? ?ur? ?riti??l ???iti?ning d??i?i?n? F?r ?x?m?l?, freeze dri?d ??ff?? n??d?d t? positions it??lf with r?????t t? r?gul?r ?nd instant coffee and ?imil?rl? in ???? of dried milk makers ??m? out with instant br??kf??t positioned ?? a br??kf??t substitute and virtu?ll? id?nti??l ?r?du?t ???iti?n?d ?? a dietary meal substitute.P??iti?ning strategy b???d ?n Cultural SymbolsIn today’s w?rld many ?dv?rt i??r? ?r? u?ing deeply entrenched cultural symbols t? diff?r?nti?t? th?ir br?nd? from th?t ?f ??m??tit?r?.The ????nti?l task is t? identify something th?t i? v?r? m??ningful to ????l? th?t ?th?r competitors are not u?ing ?nd ?????i?t? thi? br?nd with th?t ??mb?l.Air Indi? u??? m?h?r?j? as it? l?g?, b? thi? th?? are tr?ing to show th?t w? w?l??m? gu??t ?nd give th?m r???l treatment with l?t ?f r?????t ?nd it ?l?? highlight? Indian tr?diti?n. Using ?nd popularizing tr?d?m?rk? g?n?r?ll? follow thi? t??? ?f positioning.P??iti?ning ?tr?t?g? b???d ?n CompetitorsIn thi? t??? ?f ???iti?ning ?tr?t?gi??, ?n im?li?it or ?x?li?it fr?m? ?f reference i? ?n? or m?r? ??m??tit?r?. In some cases, reference competitor(s) can b? th? dominant aspect ?f th? positioning ?tr?t?gi?? of th? firm, the firm either uses the ??m? ?f similar ???iti?ning ?tr?t?gi?? ?? used b? the competitors ?r th? ?dv?rti??r uses a n?w strategy t?king th? competitors’ strategy ?? the b???.A g??d ?x?m?l? ?f this w?uld b? C?lg?t? ?nd Pepsodent. C?lg?t? wh?n entered into the market f??u??d ?n to f?mil? ?r?t??ti?n but when P????d?nt entered into th? market with f??u? ?n 24 h?ur ?r?t??ti?n ?nd b??i??ll? f?r kid?, C?lg?t? changed its f??u? fr?m f?mil? protection t? kids teeth ?r?t??ti?n which w?? a ???iti?ning strategy ?d??t?d because ?f competition.

FSKM Students in Industrial Training - Free Essay Example

Sample details Pages: 4 Words: 1190 Downloads: 6 Date added: 2017/06/26 Category Education Essay Type Research paper Did you like this example? CHAPTER 1 INTRODUCTION This chapter provides the overview of this research project. The project problem statement, objectives of research, the scope of the project and significance of the project are clearly discussed in this chapter. 1.1Background of Research Industrial training is a program that refers to the placement of students in the industry to gain experience in the employment world. Industrial Training or in very simple terms à ¢Ã¢â€š ¬Ã‹Å"à ¢Ã¢â€š ¬Ã‹Å"internshipà ¢Ã¢â€š ¬Ã¢â€ž ¢Ãƒ ¢Ã¢â€š ¬Ã¢â€ž ¢ is a à ¢Ã¢â€š ¬Ã‹Å"à ¢Ã¢â€š ¬Ã‹Å"bridgeà ¢Ã¢â€š ¬Ã¢â€ž ¢Ãƒ ¢Ã¢â€š ¬Ã¢â€ž ¢ from classroom to workplace. It is an opportunity to test skills, interests and career choices in real work situations while obtaining an edge on à ¢Ã¢â€š ¬Ã‹Å"à ¢Ã¢â€š ¬Ã‹Å"inexperiencedà ¢Ã¢â€š ¬Ã¢â€ž ¢Ãƒ ¢Ã¢â€š ¬Ã¢â€ž ¢ job market competitors (Neuman, 1999). Industrial Training is a compulsory course and an important component for all degree programs in Faculty of Computer Science and Mathematics in Universiti Teknologi Mara (UiTM). Since it was offered, thousands of students enrolled the course yearly. Diagram 1.0 show the statistic for two semester of student that enrolled for industrial training, 196 students in Mac-Jun 2014 and 155 students in September-January 2015 are enrolled for this course. It is undeniable fact that industrial training is very important in accessing the ability of the student, particularly with respect to the variance in training practices and attitudes across national cultures (Abderrahman Hassi, Giovanna Storti, 2011). Figure 1.0 Statistic of FSKM Students Enrol in Industrial Training Previously, in 2000 to 2011, our faculty has à ¢Ã¢â€š ¬Ã…“Sistem Latihan Praktikà ¢Ã¢â€š ¬Ã‚  which is developed by Prof Madya Dr Adnan Ahmad. It is used to handle all the industrial training process from the beginning until the end of the process for diploma students. The studentà ¢Ã¢â€š ¬Ã¢â€ž ¢s entire document from every course which is CS110, CS111 and CS112 in UiTM branches is stored in this system and it can assign a supervisor to evaluate a student. In 2012, this system is not being used anymore after changes of the coordinator and the diploma students in UiTM Shah Alam are transferred to branches. The current practice of conducting an industrial training process is done by semi-computer. Students have to submit their application form to the HEA after being approved by the industry training coordinator, after that the application will be sent to the company. The company will give a confirmation letter to the student and the industrial training coordinator if they accept the student. For industrial training coordinator, he/she has to manage every document needed. Until now the same way was used to manage the document. For example the coordinator has to type every studentà ¢Ã¢â€š ¬Ã¢â€ž ¢s information from the application form into Microsoft Excel. From the analysis that has bee n made in the current system, few problems were identified, such as the current practice faces a problem of difficult to manage because heavily using the paper. Thus, the Industrial Training System (ITS) is new systems that will be developed based on the problems and others requirements needed. ITS will be developed using PHP as a server and MySQL as the database. The best feature of both PHP and MySQL is they work with any major operating system and many of the minor ones. Therefore, the faculty wants to develop its own an automated system that will replace the current practice used by FSKM UiTM Shah Alam. This study attempted to develop a proper system that focuses on industrial training processes which are applying for placement and confirmation of placement. As current system only supports a few functions, end users need to use the manual method. For example, the data about students are keys in Microsoft Excel and bring all documents for Industry Training Requirement and wait ing answer from them if accepted or not. ITS can help the faculty to manage all information about their students in Industrial Training placement. Thus, this is win-win situation for students and supervisor because it eases the students and supervisor and reduces workload. 1.2Problem Statement(s) Based on the interview with Puan Hanizah, HEA staff that is responsible with the previous à ¢Ã¢â€š ¬Ã…“Sistem Latihan Praktikà ¢Ã¢â€š ¬Ã‚  said that the system is totally lost after the faculty change its personal computer (PC). The faculty also did not make a backup of the system. PM Dr Adnan Ahmad has not built a new system because all UiTM branches want to develop by their own, thus they can handle by themselves. Therefore, currently there is no proper system to handle industrial training process in Faculty of Computer Science and Mathematics in UiTM Shah Alam. For example all the information and the latest new about industrial training for Computer Science course are uploa d and announces at Facebook which is organize by Puan Wan Nur Amalina, Industrial Training Coordinator. According to Puan Norizan, Industrial Training Officer, students need to take the BLI-01, BLI-02, BL1-03 form at their office then submit to the Industrial Training Coordinator to complete their applying process. This process is not really efficient. Besides, the current practice of storing industrials training information of students and company is done semi-computer based where is heavily using the paper and because of that it seem difficult to manage all the information. The problems about the paper based are the possibility of missing the form, difficult to organize and many more. Furthermore, the data about students from all the form needed will be key in Microsoft Excel by Industrial Training Coordinator and this will lead to redundancy and inconsistency of data. This problem is occurring because Industrial Training Coordinator need to open many tabs in Microsoft Excel to type details needed for every student, for example, students personal details, placement details and the response form for industrial training placement in the current industrial training system. 1.3 Project Objective The development of Industrial Training System (ITS) is a best solution to solve the problems faced by faculty that using current semi-computer system. Besides overcoming all the problems of the current system, these are the objectives that are wished to be accomplished from the system. This study attempted to: 1. To identify the requirement of the industrial training system. 2. To analyze the requirement of the industrial training system. 3. To validate the requirement through prototyping 1.4 Project Scope Industrial training processes have four steps that are applying of placement, confirmation of placement, assigning of visiting lecturers and lastly evaluation of students. This project focuses on making a requirement analysis for developin g a system for FSKM final year students for applying and confirmation of placement. This is because à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ This system will be developed to solve the problems faces by traditional Industrial Training Management System. 1.5 Project Significance Upon completing this study, it highlights a significance of the study as follow: The Industrial Training System is the proposed system for future researcher and designer to use as a basis to develop a complete system. Significant to the 1.6 Expected Outcome The artefacts will be used by future researchers to complete the system 1.7 Summary As a conclusion, this chapter discuss the background, problem statement, objective, scope, significant and expected outcome of the research. This is the first chapter which is the initial phase in research which provide the understanding to carry out the project. This chapter justified that making a requirement an alysis of developing Industrial Training System has its significance for stakeholder, future research and designer. The next chapter is the Literature Review which discusses about the terminology used in this research. Don’t waste time! Our writers will create an original "FSKM Students in Industrial Training" essay for you Create order

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Olouadah Equiano Keith Sandiford, author of Measuring the Moment, eloquently made the claim for Equianos Interesting Narrative as a reliable documentary source. Sandiford writes, Throughout the narrative, [Equiano] makes a conscious effort to delineate the principal incidents and experiences of his life as faithful memory would allow and to appraise his conduct with honest judgement and sober reflection (119). To me this is how Equiano embarks on making his narrative credible: I believe it is difficult for those who publish their own memoirs to escape the imputation of vanity. . . People generally think those memoirs only worthy to be read or remembered which abound in great striking events, those, in short, which in a high†¦show more content†¦Yet he knows, too, that merely preaching of goodwill towards Africans would not turn any heads. He must show directly the irony that those naming others barbarians were the barbaric ones themselves. His intensely personal story, with detailed desc riptions of what he saw - cruel or ordinary - and of how one African dealt with forced encounters with different lands and cultures, was what it would take for Englishmen to relate and thus to understand. A number of themes pervade Equianos narrative. Editor Robert Allison says the text revolves around freedom and salvation. Adam Potkay in Forum: Teaching Equianos Interesting Narrative, claims that Equianos narrative had a number of persuasive modes, modes such as apologia, allegory, sermon, exhortation... and [criticism] directed to abolishing the slave trade (604). Power and identity struggles are also important problems Equiano faces. Some of the most telling passages involve Equianos discussion of his various names. In his Ibo native land, he was named Olaudah, which signified one favored, and having a loud voice and well spoken. His name was thus symbolic of his strong anti-slavery voice. His name testified to his extraordinary life and also suggests his relative fortune, or perhaps Gods Providence. Luck and grace would play a large role in his life and narrative. Yet in Virginia Equiano was called Jacob and then Michael - he no longer had control over his own identity. The passage

“The Notebook” Film Free Essays

In the early 1900’s silent films amazed audiences with images, later talkies impressed with sound, today we have 3D. As technology continues to evolve so too will film genres. Genres, while having some shared characteristics, also differ in terms of stylistic devices used. We will write a custom essay sample on â€Å"The Notebook† Film or any similar topic only for you Order Now For instance, the dramatic film â€Å"The Notebook† effectively uses color to reinforce theme and has plausible performers as the two main protagonists. â€Å"The Notebook† directed by Nick Cassavetes in 2004 tells the story of a couple’s fifty year long love affair and its trials and tribulations. The film begins in a nursing home where an old man (Noah) reads a book to an old lady (Allie) suffering from Alzheimer’s. Noah, a poor country boy, and Allie, a rich city girl, meet in Noah’s village in summertime and fall in love with each other. Allie’s mother forbids the relationship and takes Allie away to New York, where a few years later she gets engaged to Lon, an educated rich man. Before the wedding she reads a newspaper and sees Noah in front of a house he once promised her to restore. She goes there and soon they find they still love each other. So Allie decides to dump Lon and be with Noah. The movie ends as Allie realizes that the story Noah has been reading to her is in fact the story of their romance. They fall asleep holding hands and die peacefully. To make their creations unique film crews use different techniques. Techniques vary from setting to point of view, and also include editing, color, sound, costume, camera angle, actors’ play and others. Film makers use them in different ways for different purposes. For instance, each genre demands a particular type of performance: in comedies the performance should be exaggerated, while in dramas it has to be very realistic. Colors influence the way we perceive things and this is the reason directors usually use dark and vague colors in scenes of conflict, and bright ones to express happiness. Therefore film makers pay much attention to techniques . Actors in â€Å"The Notebook† fit their roles very well and they perform plausibly. Ryan Gosling (Noah) suits his role of a young, careless lad and Rachel McAdams (Allie) is perfect for the role of an educated cheerful beauty. Their facial expressions, gestures and movements make audiences empathize with the protagonists. In the scene of their first quarrel Rachel McAdams cries, sobs, portrays despair and pleads to stay ,as realistically as if she feels her character’s emotions. In scenes of happy moments she smiles and laughs sincerely, like when she listens to Noah (Ryan Gosling) sitting next to her. Ryan Gosling also demonstrated his acting talents in the movie. His character is very romantic and faithful and the actor expressed these traits very well. For instance, in the scene he first meets her he looks at her with loving eyes, his eyebrows are raised a bit as he cannot stop admiring her. When other women try to talk to him, he lets them see their attempts are futile via tone changes and hands crossed on his chest, which express his love and faithfulness. Such a realistic actors’ performance reinforces the dramatic plot. Warm and pastel colors predominate in †The Notebook†. The creators intended to reinforce the theme also by means of colors. Episodes, in which Allie and Noah are together, have more white, beige, pink, light blue and green. For instance, Noah painted the house he restored in white color; the sky is clear and blue when they are together. The white color of the house represents purity of Noah’s love and his devotion to Allie, and the clear sky symbolizes peace. However, in those scenes where they part or have quarrels, colors are darker and vague. The two main quarrels, for example, happen at night and during the heavy grey rain. The protagonists’ clothes also change in different situations. For their dates Allie wears bright and pastel color dresses, but while being parted they both wear grey and boring clothes. The film crew used specific colors to support the theme. Specific tools play a great role in film making. Color and performance set the tone in the dramatic film â€Å"The Notebook† and make it a good quality movie. Good quality movies are called so due to details, and large film crews work hard to achieve this result. Other films by Nick Cassavetes are also very good, although he focused on different tools in them. How to cite â€Å"The Notebook† Film, Papers

“The Notebook” Film Free Essays

In the early 1900’s silent films amazed audiences with images, later talkies impressed with sound, today we have 3D. As technology continues to evolve so too will film genres. Genres, while having some shared characteristics, also differ in terms of stylistic devices used. We will write a custom essay sample on â€Å"The Notebook† Film or any similar topic only for you Order Now For instance, the dramatic film â€Å"The Notebook† effectively uses color to reinforce theme and has plausible performers as the two main protagonists. â€Å"The Notebook† directed by Nick Cassavetes in 2004 tells the story of a couple’s fifty year long love affair and its trials and tribulations. The film begins in a nursing home where an old man (Noah) reads a book to an old lady (Allie) suffering from Alzheimer’s. Noah, a poor country boy, and Allie, a rich city girl, meet in Noah’s village in summertime and fall in love with each other. Allie’s mother forbids the relationship and takes Allie away to New York, where a few years later she gets engaged to Lon, an educated rich man. Before the wedding she reads a newspaper and sees Noah in front of a house he once promised her to restore. She goes there and soon they find they still love each other. So Allie decides to dump Lon and be with Noah. The movie ends as Allie realizes that the story Noah has been reading to her is in fact the story of their romance. They fall asleep holding hands and die peacefully. To make their creations unique film crews use different techniques. Techniques vary from setting to point of view, and also include editing, color, sound, costume, camera angle, actors’ play and others. Film makers use them in different ways for different purposes. For instance, each genre demands a particular type of performance: in comedies the performance should be exaggerated, while in dramas it has to be very realistic. Colors influence the way we perceive things and this is the reason directors usually use dark and vague colors in scenes of conflict, and bright ones to express happiness. Therefore film makers pay much attention to techniques . Actors in â€Å"The Notebook† fit their roles very well and they perform plausibly. Ryan Gosling (Noah) suits his role of a young, careless lad and Rachel McAdams (Allie) is perfect for the role of an educated cheerful beauty. Their facial expressions, gestures and movements make audiences empathize with the protagonists. In the scene of their first quarrel Rachel McAdams cries, sobs, portrays despair and pleads to stay ,as realistically as if she feels her character’s emotions. In scenes of happy moments she smiles and laughs sincerely, like when she listens to Noah (Ryan Gosling) sitting next to her. Ryan Gosling also demonstrated his acting talents in the movie. His character is very romantic and faithful and the actor expressed these traits very well. For instance, in the scene he first meets her he looks at her with loving eyes, his eyebrows are raised a bit as he cannot stop admiring her. When other women try to talk to him, he lets them see their attempts are futile via tone changes and hands crossed on his chest, which express his love and faithfulness. Such a realistic actors’ performance reinforces the dramatic plot. Warm and pastel colors predominate in †The Notebook†. The creators intended to reinforce the theme also by means of colors. Episodes, in which Allie and Noah are together, have more white, beige, pink, light blue and green. For instance, Noah painted the house he restored in white color; the sky is clear and blue when they are together. The white color of the house represents purity of Noah’s love and his devotion to Allie, and the clear sky symbolizes peace. However, in those scenes where they part or have quarrels, colors are darker and vague. The two main quarrels, for example, happen at night and during the heavy grey rain. The protagonists’ clothes also change in different situations. For their dates Allie wears bright and pastel color dresses, but while being parted they both wear grey and boring clothes. The film crew used specific colors to support the theme. Specific tools play a great role in film making. Color and performance set the tone in the dramatic film â€Å"The Notebook† and make it a good quality movie. Good quality movies are called so due to details, and large film crews work hard to achieve this result. Other films by Nick Cassavetes are also very good, although he focused on different tools in them. How to cite â€Å"The Notebook† Film, Papers